What is the objective of strategic marketing?
a) To attract and retain customers through the offering of quality products and services.
b) To inc...
What is the objective of strategic marketing?
a) To attract and retain customers through the offering of quality products and services. b) To increase sales volume and competitiveness of the company. c) To anticipate and predict market needs, trends, and opportunities. d) All of the above.
The objective of strategic marketing is to anticipate and predict market needs, trends, and opportunities. Therefore, the correct answer is option c) To anticipate and predict market needs, trends, and opportunities.
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