What are the two conditions that are fundamental to understanding a customer's purchasing process? I. The customer makes any acquisition in a rati...

What are the two conditions that are fundamental to understanding a customer's purchasing process?

I. The customer makes any acquisition in a rational way, therefore, programmed and usually based on clearly defined needs.
II. Impulsive buying, which usually occurs in the commercial establishment itself or when faced with certain information (advertising), is characterized by little or no prior planning (previously rationalized need), that is, it is the result of an impulse (desire) that turns into a purchase.
a) Only statement I is correct.
b) Only statement II is correct.
c) Both statements are correct.
d) Both statements are incorrect.