What is the definition of patrocínio (sponsorship) in the context of sports marketing? a) The purchase of rights to affiliate or associate produc...
What is the definition of patrocínio (sponsorship) in the context of sports marketing?
a) The purchase of rights to affiliate or associate products, events, or brands with the aim of diversifying or expanding the benefits obtained from this association.
b) The act of providing any type of resource, directly supporting a sports, artistic, or social event with the purpose of associating the name, brand, or product of the organization directly with the event.
c) A professional agreement between the sponsor and the sponsored to achieve clearly defined objectives by both parties.
a) The purchase of rights to affiliate or associate products, events, or brands with the aim of diversifying or expanding the benefits obtained from this association.
b) The act of providing any type of resource, directly supporting a sports, artistic, or social event with the purpose of associating the name, brand, or product of the organization directly with the event.
c) A professional agreement between the sponsor and the sponsored to achieve clearly defined objectives by both parties.
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Ed 
A definição de patrocínio no contexto do marketing esportivo é a alternativa B: "O ato de fornecer qualquer tipo de recurso, apoiando diretamente um evento esportivo, artístico ou social com o objetivo de associar o nome, marca ou produto da organização diretamente ao evento". O patrocínio é uma forma de apoio financeiro ou material fornecido por uma empresa ou organização a um evento, equipe ou atleta, com o objetivo de obter visibilidade e associar sua marca a valores positivos relacionados ao esporte.
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