Considering the studies on marketing management, it is important to observe the controllable and uncontrollable variables originated in the environ...
Considering the studies on marketing management, it is important to observe the controllable and uncontrollable variables originated in the environment in which the organization is inserted. In this sense, analyze the statements below and then mark the correct option:
I) Price and place are part of uncontrollable variables.
II) Policy, economy, and legislation are uncontrollable variables, and the company suffers impacts from these forces.
Only statement I is correct.
Only statement II is correct.
Both statements I and II are correct.
Neither statement I nor II is correct.
a) Only statement I is correct.
b) Only statement II is correct.
c) Both statements I and II are correct.
d) Neither statement I nor II is correct.
I) Price and place are part of uncontrollable variables.
II) Policy, economy, and legislation are uncontrollable variables, and the company suffers impacts from these forces.
Only statement I is correct.
Only statement II is correct.
Both statements I and II are correct.
Neither statement I nor II is correct.
a) Only statement I is correct.
b) Only statement II is correct.
c) Both statements I and II are correct.
d) Neither statement I nor II is correct.
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Ed 
A alternativa correta é a letra b) Apenas a afirmação II está correta. A afirmação I está incorreta, pois o preço e o lugar (distribuição) são variáveis controláveis, ou seja, a empresa pode definir e gerenciar esses elementos de acordo com sua estratégia de marketing. Já a afirmação II está correta, pois a política, a economia e a legislação são variáveis incontroláveis, que podem afetar a empresa e sua estratégia de marketing de maneira significativa.
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