Regarding attitudes and persuasion, what is the definition of attitude according to Solomon (2011)?
Attitude is a lasting and general evaluation o...
Regarding attitudes and persuasion, what is the definition of attitude according to Solomon (2011)?
Attitude is a lasting and general evaluation of people, objects, advertisements or issues. Attitude is a temporary and specific evaluation of people, objects, advertisements or issues. Attitude is a cognitive process that involves the acquisition of knowledge about people, objects, advertisements or issues.
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