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What would you recommend to someone younger than you who wants to become an entrepreneur? Become an expert in something, and you will be fully ready to solve your clients' problems. When we set off building our own businesses as entrepreneurs, our addiction to become specialists in our own niches, suddenly becomes one of our most significant obstacles to thrive our businesses and serve our clients by creating values for them. Bear in mind that for people like entrepreneurs operating at the edges, intersections, and overlaps where innovation thrives, being a generalist is far more powerful. Don't waste your time to become a specialist. You need to know only a bit of everything to run your business successfully. Work hard on your own subject matter expertise. For everything else required by your business, you can hire someone competent for the job.
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Marco Aurélio Moraes Campos

ano passado

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