Name: Acquisition Strategy Chat: Brian Balfour & Georgina Hill
Uploaded: 2020-07-15T13:03:43.786Z
Duration: 29 min 29 s

Brasil

In this session at Amplify, the product conference by Amplitude, Brian Balfour (Founder & CEO @ Reforge| Former VP Growth @ HubSpot) and Georgina Hill (VP, Growth, Weebly (acq. by Square)) discuss user acquisition strategy. Our top 3 takeways: 1. Acquisition is governed by 3 laws: law of habit transition, law of product channel fit, law of model channel fit. 2. Acquisition is getting harder! 3. Acquisition is getting harder, but there are still several strategies that companies can put in place to improve it. Bottom line: control what you can control.

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Product Management

Product Management is a discipline that focuses on the planning, development, and marketing of a product or a set of products. It involves identifying customer needs, defining product features, and creating a roadmap for the product's development. Product Managers work closely with cross-functional teams, including engineering, design, and marketing, to ensure that the product meets the needs of the target market and is delivered on time and within budget. The discipline is essential for companies that want to create successful products and stay competitive in the market.

Lecture

Video

Acquisition Strategy Chat: Brian Balfour & Georgina Hill

Youtube

Elementary School

General Studies

Olá, tudo bem?
Sou Ricardo e atualmente sou VP de Produto e apaixonado por esta área!