Principais_itens_fashion_P_V_24__meninos___Roupas_pt

Prévia do material em texto

Principais itens fashion P/V
24: meninos – Roupas
Os estilos de vida híbridos influenciam o moletom, a calça
e o conjunto resort, com uma atualização tecnológica por
meio de materiais perfurados, bolsos funcionais e
acabamentos esportivos.
Samantha Palmer
12.21.22 · 4 minutos
Tradução em breve
Hiro
The sporty resort set
Evolve commercial resort sets with
technical fabrics and a baseball shirt
silhouette �ltering down from menswear.
Why is it key? The popularity of
#MatchingSets continues, with the resort
set confirmed as a fashion must-have for boys.
Appealing to consumers in search of value for
money and versatile products, a sporty baseball
shirt and loose-fitting lightweight shorts update
it. 
Design details: embrace the classic baseball
shirt silhouette with curved neckline, piped
placket and loose fit for ease of movement. Use
lightweight GOTS-certified cotton shirting for
an easy to wear entry point to the trend, or
breathable mesh for a sports-driven technical
look, as seen at Japanese brand Gris. Use bold
Galactic Cobalt to further the athletic mood,
investing in technical materials that offer
beach-ready features such as UV protection and
wrinkle resistance to add functionality.
Gris FOO AND FOO Desenhos originais da WGSN
The New Society Fear of God Studio Rice
1
https://www.wgsn.com/fashion/article/92636#page2
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22matchingset%22%5D%7D
The crafted overshirt
Explore #CraftedDetails to appeal to
conscious consumers who value artisanal
designs.
Why is it key? Adding hand-cra�ed appliqués,
embroideries and quilted panelling to the
utilitarian overshirt profile will encourage
consumers to cherish, hand down and resell the
item, championing circularity and reducing
textile waste.
Design details: choose a classic #Utility shirt
profile with boxy fit and pared-back aesthetic to
allow the cra�ed techniques to shine. Embrace
a layered look, making sure the overshirt is
generously sized so it can be worn over other
garments and beyond summer. Apply
whimsical embroideries, either as a full folk art-
inspired panel, as seen at UK brand Toast, or
randomly placed for a more directional look.
French brand BaeMa T BoA uses large appliqué
animals in its overshirt design, championing a
one-of-a-kind cra�ed approach.
Tia Cibani @eyecmag Desenhos originais da WGSN
Liewood Meadows Baema T Boa
2
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22crafteddetails%22%5D%7D
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22utility%22%5D%7D
The tech sweatshirt
Fuse #Utility and athletic in�uences noted
in the Kidswear Forecast S/S 24: Protect &
Connect to create a hybrid style that offers
functionality and versatility.
Why is it key? #CollectionEssentials that are
upgraded appeal to consumers seeking
dependable basics with a twist. The perennial
sweatshirt is evolved when utility details and
technical fabrics are combined to provide
durability and practicality, capitalising on a
hybrid sportswear narrative.
Design details: reinvent the classic sweatshirt
through use of technical materials such as
nylon or durable ripstop. Evoke a retro look
with a full nylon body, as seen at Barcelona-
based The Animals Observatory, using athletic
cobalt or eye-popping green to further the
sporty mood. Enhance the functionality with
added utility pocketing; mix cotton jersey with
nylon applied pockets for an entry level take on
the trend for value customers.
Manastash The Animals Observatory Desenhos originais da WGSN
Paul Smith Vinted NEGLECT ADULT PATiENTS
3
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22utility%22%5D%7D
https://www.wgsn.com/fashion/article/62fa8b399a8d1cf02bee1e26
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22collectionessentials%22%5D%7D
https://www.wgsn.com/fashion/article/62fa8b399a8d1cf02bee1e26#page8
The colour-blocked trousers
The #CargoPocket continues to inspire
design development, drawing on utility
themes and presenting an opportunity for
bold colour-blocking.
Why is it key? Utility styling continues to have
commercial relevance in kidswear, as frugal
consumers seek functional, durable styles that
offer value for money. Prolific on recent
catwalks, the cargo pocket remains key. Use
colour-blocking to help the commercial
#CargoPant to sit within preppy looks.
Design details: comfort and wearability are key
to the silhouette. Adopt a baggy fit to reflect the
shi� to wider leg profiles, with a longer length
that can be rolled to allow for extended wear.
Take on a #DeadstockDesign ethos to create a
patchwork effect, embracing haphazard colour-
blocking, as seen at Korean brand P-Chees. Add
technical clips and webbing straps to a #Y2K-
inspired look for older kids.
Walmart Desenhos originais da WGSN
Aelfriceden Burberry P:chees
4
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22cargopocket%22%5D%7D
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22cargopant%22%5D%7D
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22deadstockdesign%22%5D%7D
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22y2k%22%5D%7D
The relaxed short
Comfort-driven styles continue to inspire
consumers.
Why is it key? This short combines an oversized
fit that offers room to grow and ease of
movement with the functionality of cargo- or
carpenter-style pocketing. As skate styling
continues to drive development in
boyswear, incorporate cra�ed elements with
technical details to refresh this perennial
theme.
Design details: update long-line shorts with
#CargoPocket details, spliced printed panels
and sensorial cra�ed elements that harness the
Free-spirited sport direction. Seek a below-the-
knee, slouchy silhouette with multiple
functional pockets, using #ModularDesign
details to inject newness. Adjustable details
such as removable pockets appeal to consumers
seeking practicality and value for money.
Aout Hiro Desenhos originais da WGSN
@luckytry_of�cial Fendi Molo
5
https://www.wgsn.com/fashion/article/62fa8b399a8d1cf02bee1e26#page6
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22cargopocket%22%5D%7D
https://www.wgsn.com/fashion/article/62fa8b399a8d1cf02bee1e26#page6
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22modulardesign%22%5D%2C%22markets%22%3A%5B%2212%22%2C%2297%22%5D%7D
Range plan
Sporty resort set Crafted overshirt Tech sweatshirt Colour-blocked trousers Relaxed short
6
1 2 3
Action points
Offer the consumer newness by updating perennial
styles with details that evolve everyday items into
statement pieces. Use bold colour-blocking to enliven
the cargo pant profile. Functional pocketing and zips
transform basic shorts and comfortable sweatshirts
Hand-cra�ed elements such as embroideries, quilting
and appliqué appeal to consumers that value products
with an artisanal feel. Tap into the conscious
consumer s̓ mindset with designs that can be handed
down to future generations or hold resale potential to
minimise waste and support the circular economy
With weather patterns becoming even more
unpredictable, choose designs that can be worn
throughout the year. Look for transitional fabric weights
and fits roomy enough to be layered to suit all seasons
Use fresh detailing to revive popular basics Invest in crafted details Prioritise styles that can be worn through all
seasons
7