Cápsula_de_Design_O_I_23_24__bebês_e_crianças_pequenas___Balé_de_inverno_pt

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Cápsula de Design O/I
23/24: bebês e crianças
pequenas – Balé de
inverno
Looks festivos inspirados no balé são combinados com
malhas macias e lã de pelúcia nesta aconchegante
tendência de inverno que prioriza o conforto e a
longevidade.
Hannah Allan
12.12.22 · 9 minutos
Em inglês
Donsje Amsterdam
Mood and colour
Why? #Balletcore emerges as a key trend for
youth and tween markets, driven by TikTok
influencers and new narratives that promote
inclusivity and ballet for all. With this comes a
so� aesthetic inspired by ballerina costumes
and dancewear that is beginning to trickle down
into baby and toddler.
How? Look to classic ballet styles for inspiration
and update with #Cosy quilted textures and
quality fabrics that offer #SupremeComfort for
winter. A minimalist palette sees so� neutrals
paired with barely there pink and a warm pop
of Apricot Crush, grounded with rich shades of
brown.
Coloro:
A: 014-73-08, B: 034-84-05, C: 031-63-17, D: 037-93-
00, E: 024-65-27, F: 019-27-14
Pantone:
A: 14-1309 TCX, B: 12-0304 TCX, C: 16-0928 TCX, D: 11-
4800 TCX, E: 15-1247 TCX, F: 19-1220 TCX
A: Pink Clay
B: Chalk
C: Parchment
D: Optic White
E: Apricot Crush
F: Sepia
Ando @aosta_atelier
Bien a Bien Happy Prince @miniwinther_co
1
https://www.tiktok.com/tag/balletcore
https://www.wgsn.com/fashion/article/636bbd33059e3c3b3447da08
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22cosy%22%5D%7D
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22supremecomfort%22%5D%7D
Quilted crossover coat
Reversible quilted styles offer two looks in
one, providing extra value to consumers as
the #CostOfLiving rises.
Details: keep silhouettes oversized to allow
room for growth. Take inspiration from ballet
cardigans with simple wrapover styles and tie
fastenings.
Construction: provide greater cost per wear
with reversible quilted designs. Onion, shell
and cloud-like patterns add cute quilting
details. Use deadstock fabric to introduce
contrast binding on seams to finish.
Materials: use GOTS-certified cotton and
natural fibre wadding for quilting. Introduce
teddy fleece on the reverse to add an extra layer
of comfort. Move away from petroleum-based
synthetics by switching to natural #Plush fibres
that help alleviate the micro-shedding
associated with synthetic fleeces.
Components: use tie fastenings to reduce the
amount of individual components and help
make recycling easier.
Circularity stream: design for disassembly and
longevity
Zhoe & Tobiah Tia Cibani
Greenberry Kids Bien a Bien Desenhos originais da WGSN
2
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22CostOfLiving%22]}
https://www.wgsn.com/fashion/article/93932#page3
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22plush%22]}
Mock-neck dress with tulle
skirt
The tulle party dress gets a cosy update,
with knitted mock-neck tops warmth and
comfort for a style that sits somewhere
between casual and occasionwear.
Details and colour: introduce so�, feminine
details through lettuce edging on knits and
layered tulle skirts in tonal #Neutrals and blush
pink shades.
Construction: prioritise detachable skirts to
offer two-in-one looks for bodies and tops that
can be worn beyond party season. Up the cosy
factor with knit and plush combinations,
adding a tulle underskirt that can be easily
removed depending on the occasion.
Materials: use GOTS-certified organic cotton for
jersey ribs, with brushed backing for extra
warmth. For tulle, use recycled synthetic fibres
and embed fibre traceability for added
transparency.
Circularity stream: design for resale and
disassembly
Zhoe & Tobiah Donsje
@teddyandminou @aosta_atelier Desenhos originais da WGSN
3
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22neutrals%22]}
https://www.wgsn.com/fashion/article/89907#page7
Plush collared bubble romper
The #StatementCollar romper continues to
trend for baby and toddler, as called out in
our A/W 23/24 Key Items report. Update for
winter with puff long sleeves and teddy
�eece trims for a cosy aesthetic.
Details: cotton lace and Peter Pan collars
combined with ditsy floral prints in gathered,
bubble silhouettes create a nostalgic, heirloom
quality for longevity.
Materials: opt for breathable, so� materials
using eco cotton in BCI and GOTS-certified
organic yarns. Use natural fleece over synthetic
for single-material composition within
garments, helping to increase the chances of
end-of-life recycling.
Components: for fastenings, use natural
materials such as wood or coconut shell to
minimise plastic waste and make recycling
easier.
Circularity stream: design for resale,
disassembly and longevity
Bebe Organic @aosta_atelier
Rylee & Cru Donsje Desenhos originais da WGSN
4
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22statementcollar%22]}
https://www.wgsn.com/fashion/article/93823#page4
Wrap cardigan
For everyday knits, take the lead from
classic ballet cardigans with simple
crossover styles. Update with responsibly
sourced �bres and �nish with pretty details
for quality, elevated basics.
Details: pointelle details, delicate cutouts and
scallop edges help to update true knits into
premium items perfect for #HolidayGi�ing, as
noted in our S/S 23 Buyersʼ Briefing.
Materials: invest in regenerative and ethical
knit fibres; champion responsibly sourced
merino and cashmere yarns blended with
GOTS-certified cotton in a fine gauge to keep
items light and so�.
Components: opt for tie fastenings to reduce
the need for components. When using buttons,
choose FSC-certified wood or recycled coconut
shell for lower environmental impact.
Circularity stream: design for longevity and
disassembly
@lilatelier_of�cial @wil.woolinlove
Minimalisma Isla & Fraser Desenhos originais da WGSN
5
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22holidaygifting%22]}
https://www.wgsn.com/fashion/article/94037#page4
https://www.wgsn.com/fashion/article/92112
Cosy leggings
As the legwarmer makes a comeback in the
women’s and youth markets, interpret this
for baby and toddler via cosy updates to
the basic knit legging.
Details: look to traditional dancewear for
inspiration; add foot stirrups and introduce an
extra layer of warmth to leggings with plush
panels or chunky rib cuffs that mimic
legwarmers.
Components: create two-in-one value with
legging designs that feature detachable
legwarmers, as seen at Korean brand Happy
Prince.
Materials: comfort remains a key priority for
#Slounge basics; see our Soulful Comfort trend
for how to sustainably update jersey separates
for A/W 23/24.
Circularity stream: design for longevity and
disassembly
Happy Prince Bien a Bien
Mardi Amber Soor Ploom Desenhos originais da WGSN
6
https://www.wgsn.com/fashion/article/93831#page4
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22slounge%22]}
https://www.wgsn.com/fashion/article/93202#page6
Ballet-inspired shoes
The #BalletShoe has seen an uptick due to
its classic shape, comfortable nature and
the emerging Balletcore trend. Look to
#BalletDetails to update Mary Jane and
slip-on styles.
Details: look to ballet slippers and point shoes
for inspiration with lace-up ribbon ties and
velvet bow details. Tap into Holiday gi�ing
opportunities by offering personalisation for
baby s̓ first shoes, ideal for keepsake gi�s.
Colour: rose pink and black offer longevity and
lasting, transseasonal appeal
Materials: velvet uppers add a luxurious party
feel. Prioritise better-quality, low-impact
leathers for lasting wear and explore
#PlantBased leather alternatives such as
Piñatex.
Circularity stream: design for longevity and
resale
@aosta_atelier Marmar Copenhagen La Coqueta Kids
My 1st Years Donsje Desenhos originais da WGSN
7
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22balletshoe%22]}
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22balletdetails%22%5D%7D
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22plantbased%22]}
https://www.ananas-anam.com/about-us/#:~:text=Pi%C3%B1atex%20%C2%AE%20is%20made%20of,additional%20environmental%20resources%20to%20produce.Matching ballerina cloth doll
Adopt a circular mindset for add-on gifting
by using off-cuts leftover from garment
waste to create matching cloth dolls for
#Twinning mini-me looks.
Details and materials: use fabric scraps,
surplus threads and le�over yarns from
clothing production to make patchworked dolls.
Tie looks back to apparel lines for a cute
#MatchingSet, as seen at Organic Zoo s̓ (UK)
collaboration with Argentinian-Italian brand
Severina Kids. When designing human dolls,
ensure your range represents a diverse range of
skin tones.
Components: offer additional outfits for dress-
up games and fresh looks. Repair services and
kits can help ensure longevity for cherished
dolls.
Circularity stream: design for longevity and
repair
@boramiri @magic_and_monroe @kinfolk.dolls
Organic Zoo @lenabekh Desenhos originais da WGSN
8
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22twinning%22]}
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22matchingset%22%5D%2C%22markets%22%3A%5B%2293%22%2C%22191%22%2C%22110%22%5D%7D
3D range plan
Quilted crossover coat Mock-neck dress with tulle
skirt
Plush collared bubble
romper
Wrap cardigan Cosy leggings
9
2D range plan
Quilted crossover coat
 
Mock-neck dress with tulle
skirt
Plush collared bubble
romper
Wrap cardigan Cosy leggings
10
Ballet-inspired shoes Matching ballerina cloth doll
11
In�uences
Bien a Bien
Look to contemporary Korean
brand Bien a Bien for direction
when it comes to designing cosy
separates, plush accessories and
duvet-like quilted jackets.
Aosta
Korea-based Aosta is known for
its simple bubble shapes, Peter
Pan collars and smock dresses
layered together in a palette of
warm, oat-based neutrals. Teddy
fur features on trims and
accessories, adding a cosy
update to its latest winter drop.
Kinfolk Dolls
US-based Kinfolk Dolls aims to
ensure all children feel
represented with its diverse,
heirloom dolls. The brand
launched its ballerina collection
in November 2022, featuring
handmade dolls stuffed with
recycled polyester fibres in seven
different skin tones and four
different hair colours.
The Night Before the
Nutcracker
Published in September 2022 and
created in partnership with the
American Ballet Theatre, John
Robert Allmans̓ latest
picturebook, The Night before
the Nutcracker, features young
dancers rehearsing for their
performance of the classic
winter ballet, with beautiful
costume illustrations by Julianna
Swaney.
Donsje
This Dutch brand mixes cosy
knits with so� ruffles and tulle
skirts in a palette of warm
neutrals, blush pinks and rich
brown for its A/W 22/23 Cosy
Wintry Cottage collection, which
features nostalgic, heirloom
pieces and premium basics.
Bien a Bien @aosta_atelier @kinfolk.dolls @julianna_swaney Donsje
12
http://www.bienabien.co.kr/
https://www.instagram.com/aosta_atelier/
https://kinfolkdolls.com/en-gb
https://www.penguinrandomhouse.com/books/639410/the-night-before-the-nutcracker-american-ballet-theatre-by-john-robert-allman-illustrated-by-julianna-swaney/
https://www.donsje.com/uk/
1 2 3 4
Action points
Introduce tactile fabrics across your
range, from shearling linings and teddy
fleece collars to velvet ballet pumps.
Plush and knit fabrics update the classic
tulle party dress, blending practical with
theatrical
Offer a diverse range of skin tones when
designing matching cloth dolls and in
supporting campaign imagery to show
all children that they are represented
As the cost of living remains at the
forefront of consumersʼ minds, add
value with reversible styles and
detachable items that offer two-in-one
looks
Create lasting appeal with elevated core
basics, heirloom pieces and simple,
wrapover styles. Opt for quality,
sustainable fabrics that provide extra
warmth and cosiness, such as so�
quilting, natural fleece and responsibly
sourced knits
Introduce new, cosy textures to
classic ballet-inspired looks
Be inclusive Add value with multifunctional
design
Prioritise comfort and longevity
13
Glossário de circularidade
Design voltado para
revenda
Ofereça produtos fabricados com
qualidade, para que preservem
seu valor e atraiam novos
usuários no futuro. A revenda de
produtos prolonga sua vida útil e
ajuda a reduzir o uso de
matérias-primas, energia e
processos necessários para a
fabricação de itens novos.
Design voltado para
longevidade
Crie designs duradouros e
versáteis. Fabrique itens
modulares, com componentes
removíveis e detalhes que
permitam adaptação para
diversos looks e situações. Use
fechos ajustáveis e detalhes de
design que possibilitem à peça se
ajustar a diferentes tamanhos.
Adquira materiais resistentes e
de boa qualidade, produzindo
peças duráveis e atemporais.
Design voltado para
reciclagem
Com um design voltado para a
reciclagem, a separação dos
materiais e componentes de um
produto se torna mais fácil para
o reaproveitamento ao final de
sua vida útil, além de possibilitar
a remoção de cada elemento da
peça para conserto ou
substituição. Inovações como
linhas de costura solúveis
facilitam esse processo.
Design voltado para
reparos
Crie produtos cuja manutenção e
conserto sejam mais fáceis,
prolongando sua funcionalidade
e vida útil. Proporcione aos
consumidores kits para costura e
remendos e inclua materiais e
detalhes de sobra de estoque,
além de fazer parcerias com
prestadores de serviços de
conserto. Ofereça tutoriais de
personalização criativa para
envolver os clientes no processo
de conserto.
14