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Principais estampas P/V
24: infantil
Temas de verão emergem da união dos mundos virtual e
físico, com estampas perenes revitalizadas por paletas de
cores vibrantes, florais psicodélicos e motivos de vida
selvagem, resultando em coleções agênero.
Graham Krag
12.02.22 - 6 minutos
Em inglês
Monday & Co.
Joyful nautical
Perennial #Nautical themes are refreshed
through a fun colour palette and graphics
highlighting sea-life conservation.
Why is it key? The Protect & Connect direction
is secured as a core print theme for S/S 24,
offering a balance of familiarity and cheerful
motif updates. Brands such as Spain-based
Weekend House and Nadadelazos are returning
to shoreline inspiration with saturated patterns
and joyful repeated icons, developing from the
Harbour days styles prominent at S/S 23 trade
shows.
Design direction: support your slogans with
action; any artworks that promote the
conservation of sea life, such as endangered sea
horses, must be backed up with charitable
support. Reduce water waste via digital printing
or jacquard styles and opt for non-polluting
dyes.
Mixed Grill @lindexof�cialkids Tiacibani Kids
Nadadelazos @wearekids_kids @mantelyole
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https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22nautical%22]}
https://www.wgsn.com/fashion/article/62ea628686d063c60cb2ca8e#page5
https://www.wgsn.com/fashion/article/6344294888bf3fd47c9a0ad5#page4
WGSN original artwork
Original artwork is editable and copyright-free. Hover over the image box and click the download button to
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Lemon Ribbon Studio Lemon Ribbon Studio
2
Tropadelic
The essential and commercial #Tropicals
print theme is ampli�ed with #Psychedelic
looks, mirroring the SenseScapes direction.
Why is it key? Surrealist themes emerge across
market segments as consumers seek weird and
wonderful qualities in hero purchases. This will
be an essential update for kidswear, from Joyful
florals and a way to add a sense of fun to animal
skin and botanical pattern categories, as seen
building at S/S 23 trade shows.
Design direction: replace hibiscus and lifelike
tropical illustrations with the fantastical florals
from A/W 23/24, with winding stems and
squiggle pattern petals. Avoid true animal print,
favouring #AbstractAnimal patterns and
expressive dyed textures.
@lolo.nyc Oilily @janaglatt
Fábula
Continue to invest in #Bird motifs for mass
market and trial snakes and jungle-dwelling
insects for point of difference
@sallypayne_design
@rocketsofawesome
3
https://www.wgsn.com/fashion/feed/?filters=%7B%22hashtags%22:%5B%22tropicals%22%5D%7D
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22psychedelic%22]}
https://www.wgsn.com/fashion/article/62ea62d0ad04e952cc493dc2#page5
https://www.wgsn.com/fashion/article/94062#page6
https://www.wgsn.com/fashion/article/6344294888bf3fd47c9a0ad5#page10
https://www.wgsn.com/fashion/article/92936#page11
https://www.wgsn.com/fashion/feed/?filters=%7B%22hashtags%22:%5B%22abstractanimal%22%5D%7D
https://www.wgsn.com/fashion/article/62ea628686d063c60cb2ca8e#page6
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22Birds%22]}
WGSN original artwork
Original artwork is editable and copyright-free. Hover over the image box and click the download button to
start using.
Monday&Co. Monday&Co.
4
Gami�ed picnic
The popularity of games, AR apps and
outdoor family activities will in�uence
perennial #PicnicSeason prints.
Why is it key? Brands are immersing
themselves in the gaming sector through
collaborations and designs to connect with
young generations via their favourite pastime.
Grids, voxel #GamerGraphics, pixelated scenes
and cartoon characters are utilised by leading
labels to revamp outdoor-themed collections.
Design direction: lean into early video game
aesthetics with gridded patterns like
#Checkerboards, grids and pixelated #5ADay
fruits commonly recognised as health icons.
Lightweight knits offer an alternative to jersey
bases that naturally play into pixel style. Team
digital pinks with primary brights to mirror the
high saturation of games.
Pair real-world items with digital unlocks for
engaging #Phygital collections.
@gormanplayground
Korea's MERCIU worked with Hello Kitty
company Sanrio on a playful collection of
prints featuring the My Melody character
@merciustore
@bebedepino
License well-known characters from upcoming
releases, such as Mario, with the Nintendo
Switch 2 rumoured to be released in 2024
@polysbymolly
Fábula
Roblox, which primarily uses a low-poly block
style, has 50m daily active users, half of whom
are under 13
Mini Kardi
5
https://www.wgsn.com/insight/article/6311342e6d40fa1c1440fed0#page2
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22PicnicSeason%22]}
https://www.wgsn.com/fashion/feed/?filters=%7B%22hashtags%22:%5B%22gamergraphics%22%5D%7D
https://www.wgsn.com/fashion/article/6344294888bf3fd47c9a0ad5#page3
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22checkerboard%22]}
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%225aday%22]}
https://www.wgsn.com/fashion/article/93676#page8
https://www.wgsn.com/fashion/feed/?filters=%7B%22hashtags%22:%5B%22phygital%22%5D%7D
https://www.wgsn.com/insight/article/94234
WGSN original artwork
Original artwork is editable and copyright-free. Hover over the image box and click the download button to
start using.
Lemon Ribbon Studio Lemon Ribbon Studio
6
Art studio
Abstract patterns are rising across age
ranges, presenting an opportunity for
circular techniques and twinning
collections.
Why is it key? Handcra�ed #Geometrics and
Messy blooms are rising in kidswear as
techniques for upgrading core items with an
#ArtInFashion feel. Expressive patterns are
ideal for gender-inclusive appeal and pair well
with cross-market items and lifestyle products.
Design direction: be inspired by kidsʼ activities
for #CreativeCollages of animal characters and
off-kilter #ColourBlocking patterns.
Use le�over offcuts as appliqué collages and
trim details across designs. Boost family
activities with packs of scraps that can be
turned into artful activities, such as felt collages
or iron-on patches.
According to our S/S 23 Trend Curve+,
#AbstractPrints will grow in womenswear,
enabling adult and child #Twinning collections
@trueartist_of�cial
Apply a painterly style to �orals and printed
geometrics, keeping splatters and drips to
celebrate mistakes
@tuckernichols
Little Occasion
@teresarego.studio Kip & Co. Loreta Isac
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https://www.wgsn.com/fashion/feed/?filters=%7B%22hashtags%22:%5B%22geometrics%22%5D%7D
https://www.wgsn.com/fashion/article/62ea62d0ad04e952cc493dc2#page9
https://www.wgsn.com/fashion/feed/?filters=%7B%22hashtags%22:%5B%22artinfashion%22%5D%7D
https://www.wgsn.com/fashion/feed/?filters=%7B%22hashtags%22:%5B%22creativecollage%22%5D%7D
https://www.wgsn.com/fashion/feed/?filters=%7B%22hashtags%22:%5B%22colourblocking%22%5D%7D
https://www.wgsn.com/fashion/article/62ea62d6bfb474121f3cb2dd#page6
https://www.wgsn.com/fashion/feed/?filters=%7B%22hashtags%22:%5B%22AbstractPrints%22%5D%7D
https://www.wgsn.com/fashion/feed/?filters=%7B%22hashtags%22:%5B%22twinning%22%5D%7D
WGSN original artwork
Original artwork is editable and copyright-free. Hover over the image box and click the download button to
start using.
Lemon Ribbon Studio Lemon Ribbon Studio
8
Acid retro
Prints reminiscent of the #70s and #80s
are refreshed via Cyber Lime, pink hues and
grounding greens.
Why is it key? Retro patterns and stylings are a
mainstay in kidswear, driven by a
romanticisation of the past and rising
appreciation of thri�ing and resale. Familiar
florals, stripes and geometrics get a boost of
energy via bold vectored illustrations, contrast
saturations and pattern clashing.
Design direction: reinvigorate classic designs
by fusing vibrant patterns in Patternful
patchworks, layered patterns and mix-and-
match offerings. Create circularity focused
capsule collections by sourcing old patterned
fabrics, such as towels, to use as appliqués,sewing printed panels and over-dyeing vintage
garments.
LR Studio Hooligans Magazine Scotch & Soda
@picnicwear
Bold blooms, wiggly stripes and bright
geometrics are key to the Acid retro kidswear
direction
Miramara
@nancymdraws
9
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%2270s%22%5D%7D
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%2280s%22]}
https://www.wgsn.com/fashion/article/93676#page6
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22patternclash%22]}
https://www.wgsn.com/fashion/article/62ea62d6bfb474121f3cb2dd#page11
https://www.wgsn.com/fashion/article/62fd60c399312103d74fba7d
WGSN original artwork
Original artwork is editable and copyright-free. Hover over the image box and click the download button to
start using.
Lemon Ribbon Studio Lemon Ribbon Studio
10
Craft vacation
Consumers’ desire for escapism is met with
a love of craft, resulting in artisanal, detailed
motif patterns.
Why is it key? Whether travelling or staying
local, consumers will want to express a calming
sense of summer reverie and the awe of
vacations. The value of cra� is fuelling an
increase in embroidered and hand-cra�ed
prints, making this the ideal theme to work with
artisans.
Design direction: look inland and to the sky for
motif inspiration; sun icons and palm trees are
the commercial option, but develop these with
aloe vera plants, calming #Scenics and clouds
for a more transseasonal quality. Use warming
mid-tones with Glacial blues to cool down
artworks, and choose Radiant reds for
contrasting highlights. Embroidery is key for an
Artisanal feel and can be used to ensure
garments are #MonoMaterial.
@by.billie
Work with artisans to create tile block prints
and hand-painted motifs on undyed or
naturally dyed bases
@louiseeky
Feature lesser-known plants, like succulents or
weeds, as seen in the Conservation kids
sentiment
@korimikids
Fábula
Use this theme as an alternative to Joyful
nautical collections, swapping saturated hues
for artworks that evoke wellness and summer
day dreaming
@�rulinha_
@ibaba_rwanda
11
https://www.wgsn.com/insight/article/92984#page9
https://www.wgsn.com/fashion/feed?filters={%22hashtags%22:[%22scenics%22]}
https://www.wgsn.com/fashion/article/93676#page7
https://www.wgsn.com/fashion/article/93676#page11
https://www.wgsn.com/fashion/article/62fa8b399a8d1cf02bee1e26#page10
https://www.wgsn.com/fashion/feed?filters=%7B%22hashtags%22%3A%5B%22MonoMaterial%22%5D%7D
https://www.wgsn.com/fashion/article/93932#page4
https://www.wgsn.com/fashion/article/62ea628686d063c60cb2ca8e#page7
WGSN original artwork
Original artwork is editable and copyright-free. Hover over the image box and click the download button to
start using.
Monday&Co. Monday&Co.
12
1 2 3
Action points
Work with a direct-to-fabric print manufacturer to
optimise the design nesting by adding small products to
the layout. Use le�over offcuts as garment design details
and artworks. Expand your print offering by including
adult and child twinning sets and so� accessories from
the same design
Invest in joyous nautical designs, surreal tropicals and
pattern-clashing styles, all with upli�ing colour palettes.
Balance them with artisanal ranges prioritising a
diverse range of tangible cra� and traditional
techniques
Create phygital designs by pairing game-inspired
graphics with AR filters or unlockable digital skins for
partnering games. Offer cra�ing workshops in-store to
help families create offcut collages or block-printed
summer motifs
Reduce the waste of printed fabrics Balance maximalist patterns with calm
ranges of elegant craft
Engage with your customer beyond the initial
purchase
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