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Forms of Market and Price Determination Under Perfect Competition with Simple Applications UNIT–4 This Unit Contains 10. Forms of Market 11. Determination of Market Equilibrium and Effects of Shifts in Demand and Supply Curves 12. Simple Applications of Demand and Supply 10.1 Market—the concept ‘Market’ is a term which is commonly used for a particular place or locality where goods are bought and sold. In economics, market is more than a geographical area or a ‘mandi’ where goods are bought and sold. Market is defined as a complex set of activities by which potential buyers and potential sellers are brought in close contact for the purchase and sale of a commodity. According to Prof. Samuelson, “A market is a mechanism by which buyers and sellers interact to determine the price and quantity of a good or service.” A market can be regional, national or an international market. A market must have the following features: 1. Commodity, i.e., there must be a commodity which is being demanded and sold. 2. Buyers and Sellers, i.e., there must be buyers and sellers of the commodity. 3. Communication, i.e., there must be communication between buyers and sellers. 4. Place or Area, i.e., there must be a place or area where buyers and sellers could interact with each other. Chapter Scheme 10.1 Market—The Concept 10.2 Types of Different Market Structures 10.3 Perfect Competition 10.3.1 Meaning of Perfect Competition 10.3.2 Features of Perfect Competition and their Implications 10.3.3 Comparison Between Pure Competition and Perfect Competition 10.4 Monopoly 10.4.1 Meaning of Monopoly 10.4.2 Features of Monopoly 10.5 Perfect Competition vs. Monopoly 10.6 Monopolistic Competition 10.6.1 Meaning of Monopolistic Competition 10.6.2 Features of Monopolistic Competition 10.7 Monopolistic Competition vs. Monopoly 10.8 Oligopoly 10.8.1 Meaning and Types of Oligopoly 10.8.2 Features of Oligopoly 10.9 Comparison of the Four Market Forms Points to Remember Test Your Knowledge Answers to MCQs 10 Forms of Market Saraswati Introductory Microeconomics10.2 10.2 types of Different Market structures Four main types of market structures are as follows: 1. Perfect Competition 2. Monopoly 3. Monopolistic Competition 4. Oligopoly. There are many criteria of classifying the market on behalf of the number of sellers, similarity of products, availability of information, mobility of firms, the inputs engaged in the firm, etc. Whatever the criteria the end result is reflected in one thing: how much influence an individual seller, on his own, is able to exercise on the market. Lower the influence more the competitive nature of the market it indicates. 10.3 perfect coMpetition 10.3.1 Meaning of Perfect Competition Perfect competition is a market structure characterised by complete absence of rivalry among individual firms. Perfect competition is defined as a market structure in which an individual firm cannot influence the prevailing market price of the product on its own. A good example of perfect competition is the agriculture market. Otherwise, it is an ideal situation which rarely exists in the real world. 10.3.2 Features of Perfect Competition and their Implication There are following features of perfect competition: 1. A Large Number of Buyers and Sellers. There are so many buyers and sellers that no individual buyer or seller can influence the price of the commodity in the market. Any change in the output supplied by a single firm will not affect the total output of the industry. To an individual producer the price of the commodity is given. He can sell whatever output he produces at the given price, i.e., an individual seller is a price- taker. Similarly, no individual buyer can influence the price of the commodity by his decision to vary the amount that he would like to buy, i.e., price of the commodity is given to the buyer. He is a price-taker having no bargaining power in the market. Fig. 10.1 Infinitely Elastic Demand Curve Under Perfect Competition In Fig. 10.1, the demand curve facing a firm is derived from the market equilibrium. In a perfectly competitive market, price of the commodity is determined by the Forms of Market 10.3 intersection of the market demand and supply curves of the commodity. This occurs at point E where DD = SS. Implication. The perfectly competitive firm is then a ‘price-taker’ and can sell any amount of the commodity at the established price. d is then the demand curve facing a firm. It is infinitely elastic and given by a horizontal line. d is also the price line or AR curve. Since AR is constant, MR curve coincides with AR curve. That is, d = P = AR = MR. Therefore, AR curve is also the MR curve of the firm. 2. Homogeneous Product. Firms in the market produce a homogeneous product. Homogeneity of a product implies that one unit of the product is a perfect substitute for another. Implication. Since the products are identical, buyers are indifferent between suppliers. For example, if A’s bread is identical to B’s bread, then it is immaterial for the consumer whether he buys the bread from A or from B. Homogeneous product ensures uniform price for the product of all the firms in the industry. 3. Free Entry or Exit of Firms. The industry is characterised by freedom of entry and exit of firms. In a perfectly competitive market, there are no barriers to entry or exit of firms. Entry or exit may take time, but firms have freedom of movement in and out of an industry. Since resources are assumed to be mobile, entry or exit is relatively costless. Implication. The implication of this assumption is that given sufficient time, all firms in the industry will be earning just normal profit. In microeconomics, normal profit is treated as opportunity cost, and therefore, counted in calculation of total cost. Since profit equals total revenue minus total cost, normal profit means zero economic profit. Why? Let us explain. Suppose the existing firms are earning above normal profits, i.e., positive economic profits. Attracted by the positive profits, the new firms enter the industry. The industry’s output, i.e., market supply goes up. The price comes down. New firms continue to enter till economic profits are reduced to zero. Now suppose the existing firms are incurring losses. The firms start leaving the industry. The industry’s output starts falling and price starts going up. All this continues till losses are wiped out. The remaining firms in the industry once again earn just the normal profits. Only zero economic profit in the long-run is the basic outcome of a perfectly competitive market. 4. Perfect Knowledge. Firms have all the knowledge about the product market and the factor market. Buyers also have perfect knowledge about the product market. Implication. The implication of perfect knowledge about the product market is that any attempt by any firm to charge a price higher than the prevailing uniform price will fail. The buyers will not pay higher price because they have perfect knowledge. There is no ignorance about factors operating in the market. The sellers will not charge a Saraswati Introductory Microeconomics10.4 higher price. The buyers will not pay a higher price. Thus, uniform price will prevail in the market. As regards the knowledge about the input markets, the implicit assumption is that each firm has an equal access to the technology and the inputs used in the technology. No firm has any cost advantage. Cost structure of each firm is the same. All firms have a uniform cost structure. Since there is uniform price and uniform cost in case of all firms, and since profit equals cost minus price, all the firms earn uniform profits. 5. Perfect Mobility of Factors of Production. The factors of production can move easily from one firm to another. Workers can move between jobs and between places. Implication. It’s implication is that skillscan be learnt easily. 6. Absence of Transportation Cost. All goods are produced locally. Transportation costs are zero. 10.3.3 Comparison Between Pure Competition and Perfect Competition Pure competition is a market situation in which there are a very large number of buyers and sellers, products are homogeneous and there is free entry and exit of firms in the market. Perfect competition is a market situation in which: (i) There are a very large number of buyers and sellers (ii) Products are homogeneous (iii) Free entry and exit of firms in the market (iv) Perfect knowledge (v) Perfect mobility (vi) Absence of transportation cost. It is a broader concept than pure competition. Pure competition is a part of perfect competition. 10.4 Monopoly 10.4.1 Meaning of Monopoly ‘Mono’ means ‘one’ and ‘poly’ means ‘seller’. Monopoly is a market structure in which there is a single firm producing all the output. Example: Government has the monopoly in providing water supply, railways, etc. 10.4.2 Features of Monopoly The major characteristics of monopoly market structure are: (a) A Single Firm. The monopolist is the only producer of the good. It is because of some natural conditions or legal restrictions like copyrights, patent law, sole dealership, state monopoly etc. As a result, monopolist has full control over supply of the commodity. That is why a monopolist is called price maker. Forms of Market 10.5 (b) No Close Substitutes. There are no close substitutes for the commodity. The product sold by monopolist has no close substitute. It may be possible that some substitutes are available but these substitutes are too costly and inconvenient to use. Such substitutes which are easily and quickly used in place of given product are not available in the market. Since a monopolist has no close substitute product, it does not face any competition. (c) Price Maker with Constraint. The monopolist produces all the output in a particular market. The monopolist is a ‘price-maker’. It does not mean that monopolist can fix both price and the quantity demanded. If he fixes a high price, less commodity will be demanded. Implication. The result is a downward sloping demand curve as shown in Fig. 10.2. The demand curve is a constraint facing a monopoly firm. Demand curve is also the price line and the AR curve. Since AR is downward sloping, MR lies below AR curve and is twice as steep as the AR curve. (d) Barriers to Entry. There are significant barriers to entry. That is, entry is blockaded. This barrier may be economic, institutional or artificial in nature. As a result, a monopoly firm earns abnormal profit in the long run. (e) Price Discrimination. It is one of the most important feature of monopoly. When a monopoly firm charges different prices from different customers for the same product it is called price discrimination. It’s aim is profit maximisation. 10.5 perfect coMpetition vs. Monopoly Perfect competition and monopoly are extreme situations. Some important points of comparison between the two market forms are: (a) Comparison of Assumptions. A glance at the assumptions of the two forms of market organisation reveals that monopoly is a direct opposite of perfect competition. Perfect Competition Monopoly 1. Large number of buyers and sellers 2. Products are homogeneous 3. Free entry and exit 1. One seller 2. No close substitutes 3. Barriers to entry (b) Profit Comparison. In perfect competition, there are no supernormal profits in the long-run but in monopoly supernormal profits are generally earned in the long-run. Thus, profits are higher under monopoly than in perfect competition. (c) Allocation of Resources. Under perfect competition, there is optimal allocation of resources as P = MC. But since P > MC under monopoly, allocation of the available Fig. 10.2 Inelastic Demand Curve Under Monopoly Saraswati Introductory Microeconomics10.6 resources in the economy is inoptimal, i.e., the monopoly element does not allow production to expand to the socially desired level. Thus, there is loss of social welfare under monopoly. 10.6 Monopolistic coMpetition 10.6.1 Meaning of Monopolistic Competition Monopolistic Competition is defined as a market structure in which there are many firms selling closely related but unidentical commodities. Examples: detergents, automobiles, textiles, soft drinks, T.V. sets, etc. 10.6.2 Features of Monopolistic Competition The major features of monopolistic competition are: (a) Large Number of Buyers and Sellers. There are a large number of buyers and sellers of the commodity but not so large as in perfect competition. Each firm is supplying a small percentage of total market supply of the product. As a result, a firm is in a position to influence price of the product marginally on its own due to its brand value but not because of big influence. Similarly no individual buyer can influence the price of the product. (b) Product Differentiation. The products of the sellers are differentiated but are close substitutes of one another. Product differentiation can be real or artificial. Its effect is that sellers can differentiate their products. This gives the seller some degree of price- making power, which he can exploit. But there are many close substitutes for each product and thus, a monopolistic firm faces an elastic demand curve as shown in Fig. 10.3. The demand curve is the price line or the AR curve. The MR curve lies below the AR curve. (c) Free Entry or Exit of Firms. Firms can freely move in and out of a ‘group’. In monopolistic competition, the concept of industry is undefined as products are differentiated. Instead of industry, the word ‘group’ should be used. (d) Imperfect Knowledge. Buyers and sellers do not have perfect or complete knowledge of market conditions. Buyer’s preferences are guided by advertising and other selling activities undertaken by the sellers. ( e) Selling Cost. A firm under monopolistic competition incurs selling cost which is the cost of promoting the demand for its product. Examples of selling costs are advertisements, window displays, salesmen’s salaries, etc. It plays a major role to Fig. 10.3 Elastic Demand Curve under Monopolistic Competition Unit-4 Ch-10