Importância da Comunicação Empresarial

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Voltar
Disciplina:
Comunicação e
Linguagem
Empresarial
Aula 3
E-book Videoaula
Exercícios de Fixação
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Exercícios de
Fixação
Preocupação com o site da
empresa, acesso aos
contatos feitos através dele, e
informações indispensáveis
sobre produtos e serviços
para que sejam visualizadas
por intermédio de sua
página. Com relação a
importância da
comunicação interna
podemos citar todas as
alternativas abaixo, EXCETO:
Meio para a valorização do
funcionário.
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Estratégica para suas
ações.
Manter um relacionamento
ruim entre os funcionários.
É a base para qualquer
ação dentro de uma
empresa.
Pode tornar um funcionário
um “cidadão corporativo”.
Opção correta: Manter um
relacionamento ruim entre
os funcionários.
Assinale a alternativa correta
sobre requisito para uma
comunicação externa
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Manutenção de clientes:
clientes recebendo
informações Regularmente
sobre as novidades e os
produtos que sua empresa
oferece.
Internet: a maior
ferramenta de
comunicação deste século.
Um dos requisitos é o de
que a mídia, a publicidade,
a propaganda e os
impressos estejam sendo
bem feitos e atingindo o
público-alvo.
Todas as opções estão
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Captação de novos
clientes: as ligações feitas
na empresa captam novos
clientes visando à sua
fidelidade, e isso é
essencial.
Opção correta: Todas as
opções estão corretas.
É direcionada a funcionários
e colaboradores diretamente
vinculados à empresa:
A Comunicação externa.
 A Qualidade.
 A Linha de produção.
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 A Comunicação interna.
Opção correta: A
Comunicação interna.
Assinale a alternativa correta
referente a ferramenta do
endomarketing:
Todas as opções estão
corretas.
Divulgação de manuais
técnicos e educativos para
apresentar lançamentos
ou novas tecnologias,
circulação de revistas ou
jornais internos, sempre
com o objetivo de passar
novas informações para a
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Planejar convenções
internas para a divulgação
de atividades.
É importante, para se
escolher o instrumento,
observar a sua
variabilidade quanto ao
custo de implantação e
manutenção, o nível de
envolvimento da
coordenação, a
abrangência (número de
funcionários envolvidos) e
a durabilidade.
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Os colaboradores fazem
parte do processo de
conquista, encantamento e
fidelização dos clientes
externos.
Opção correta: Todas as
opções estão corretas.
É responsável por fazer
circular as informações e o
conhecimento de forma
vertical, ou seja, da direção
para os níveis subordinados,
e de forma horizontal, entre
os empregados de mesmo
nível de subordinação.
 A Qualidade.
As estratégias de
marketing.
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 NDA.
 As Linhas de atuação.
 As Linhas de produção.
Opção correta: As Linhas
de atuação.
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