gestao estrategica

Administração Estratégica

•

ESTÁCIO

1

0

1

0

Laiza Gomes

21/10/2017

E aí, curtiu este material?

Ajude a incentivar outros estudantes a melhorar o conteúdo

Gostou desse material? Compartilhe! 🧡

Administração Estratégica

34.666 Materiais compartilhados

Baixe o app para aproveitar ainda mais

Leia os materiais offline, sem usar a internet. Além de vários outros recursos!

Prévia do material em texto

���������� ���	
��
������������
������
�����
����������
��������
������
�� �������
����! ���
"#$%#'#($")#*+,-(
./01/.23/451789:7;9<:
)=>?@A
 *-(CD+-(CE#CF*$G#'-H-((+#(
IJKLMNOPQ*(C0.51R(,R./01/.23/451)S0
:MLTPUNVQ"#$%#'#($")#*+,-( WNXYZ[LMNQ./01/.23/451
\]^]K_]T` PQ/abcd/ab \NXNQ/5e/fe./0104g4.g42UhJTNMJiNONV
 0
@
jkdl?m=Un]opQqrstrusvqtwxV yPTXP^Q/a0z/a0
:KNT]JYNXYNOJ[JPTNM][P^XLK]JYNO]_]T^NY]oNi]YN^[PJ^N^O]oPYKN[PK_NYXJM`NON_PYXPOP^P^K]K{YP^ON
PY|NTJiN}~POJY][JPTNTOPN^N}]^_NYNNY]NMJiN}~POP^P{]XJP^PY|NTJiN[JPTNJ^[NYN[X]YJiN
N|]^X~PONLNMJONO]p
P[PTXYPM]O]_YP[]^ P^p
N[LMXLYNPY|NTJiN[JPTNMp
P[MJKNPY|NTJiN[JPTNMp
P]K_Y]]TO]OPYJ^KPp
 .
@
jkdl?m=Un]opQqrstrurtxsvrV yPTXP^Q/a0z/a0
:TNMJ^]N^NoJYKNXJN^N{NJP]KNYL]NP_}~P[PYY]XNp:oJYKNXJNsLNTOPN]K_Y]^N[LK_Y]NM]JT~P
KNTJ_LMNTOPNJTOJ[N}~POP^K]K{YP^ON8y:]^X_]YKJXJTOPPN[]^ P^OP^]L^[PMN{PYNOPY]^NLKO]]L^
_PO]Y]^JToPYKNJ^p:oJYKNXJNq:n<P[PTLTXPO]O][J^]^JTX]|YNON^P{Y]N^Y]MN}]^O]]K_Y]|PL]
JToML]T[JNKN]oJ[[JNOP^oLT[JPTYJP^]ON^PY|NTJiN}]^p:oJYKNXJNu:T~PYPXNXJJONO]O]_]^ P^NM|]YN
N[PKPON}~P]oNMXNO]Y]TPN}~Pp:MKOJ^XP]MNY]XJYN_NY[JNMK]TX]ON]K_Y]^NPJT|Y]^ P^O]TP`PO]PLXYN^
]K_Y]^N^N]TXYNONO]y]^ P^N^[PKOJo]Y]TX]^]_]YJT[JN^]]_]YXJ^]^p
I]N_]TN^NNMX]YTNXJNu]^XJ]Y]YYNON
I]N^NMX]YTNXJN^s]u]^XJ]Y]K]YYNON^
I]XPON^N^NMX]YTNXJN^]^XJ]Y]K]YYNON^
I]N_]TN^NNMX]YTNXJNs]^XJ]Y]YYNON
I]XPON^N^NMX]YTNXJN^XJ]Y]K[]YXN^
 2
@
jkdl?m=Un]opQqrstrurtutsV yPTXP^Q/a0z/a0
L]]^X]^XJKLMNTOP[NON]iKNJ^N^PY|NTJiN}]^NJT[]TXJNY]KNN_Y]TOJiN|]K[PTXZTLNO]]L^
]K_Y]|NOP^J^NTOPKNTX]Y]K^][PK_]XJXJN^
:KLONT}N[LMXLYNMTN^PY|NTJiN}]^p
TPP_NOY~P_NYN]OL[N}~PL_]YJPYp
:[N_N[JONO]O]ONYY]^_P^XN^Y_JON^p
NK{J]TX]JT^X]MJ^XKJ[P]]MPip
o]TK]TPONX][TPMP|JN]ON|MP{NMJiN}~Pp
���������� ���	
��
������������
������
�����
����������
��������
������
�� �������
����! ���
 $
%
'()*+,-./0123456758578967: ;<=><?3@ABC@AB
D?=0EFGH<?0IE0JKLKMJ0?0=>KIJH?G<?N>KH?G<I<.><O<?NI0=<?PI:3
QRS<O<G<=G<JJ0=>02
TUE0?>S<2
/H?G<?O0IK=P>0=RS<2
VKLUJH<?KWKHX<O<I0JGKO<2
;J<>0GH<=H?I<O<I0JGKO<2
 Y
%
'()*+,-./012345675864Z8[6: ;<=><?3@ABC@AB
\0?>S<0?>JK>]EHGKO0M0??<K?]
KO01H=HRS<OKKJ^PH>0>PJK<JEK=H_KGH<=KLG<IMK>HWHLH_KOKG<I<?M<=><?1<J>0?OK<JEK=H_KRS<0
<M<J>P=HOKO0?O0I0JGKO<
K1<JIPLKRS<O0M<L`>HGK?O0E0?>S<O0M0??<K?KLH=aKOK?bGPL>PJK0K<GLHIKOK<JEK=H_KRS<
KO01H=HRS<OK?1P=Rc0?GJ`>HGK?P0K?M0??<K?MK??KIKO0?0IM0=aKJ=PIG0=UJH<0?>JK>]EHG<2
<KLH=aKI0=><O<G<=dP=><O0G<=a0GHI0=><?NaKWHLHOKO0?0K>H>PO0?OK?M0??<K?G<IKIH??S<NeH?S<N
<Wd0>He<?0?>JK>]EHG<?N0?>JK>]EHK?0MLK=<?OK<JEK=H_KRS<2
<MJ<G0??<O00OPGKRS<E0J0=GHKL0O0?0=e<LeHI0=><O<G<IM<=0=>0GJ`>HG<fGJHK>He<2