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Prévia do material em texto

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Este Caderno de Atividades foi elaborado com base no livro Estratégia – Uma Visão Executiva, dos autores Cornelis A. 
de Kluyver e John A. Pearce II, Editora Pearson Prentice Hall, 2010. (Livro-Texto XX)
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Questão 1
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Questão 2
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D�SULQFLSDO�PXGDQoD�VRIULGD�SHOR�SHQVDPHQWR�HVWUDWpJLFR�FRP�R�DGYHQWR�GD�JOREDOL]DomR"
Questão 3
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SHUPDQHQWH�QR�WHPSR�H�QD�GLQkPLFD�GR�PHUFDGR�´�(VWD�D¿UPDomR�p�IDOVD�RX�YHUGDGHLUD"
Questão 4
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Questão 5
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SODQHMDGDV�SDUD�R�FLFOR�GH�LPSODQWDomR�´�(VWD�D¿UPDomR�p�IDOVD�RX�YHUGDGHLUD"
Questão 6
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LVVR�DFRQWHFH�H�TXH�SRVLomR�DV�HPSUHVDV�SUHFLVDP�WRPDU�
Questão 7
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Questão 8
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AGORAÉASUAVEZ
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Questão 9
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5HODFLRQH�FDGD�SHUJXQWD�FRP�D�UHVSRVWD�HVSHUDGD�QHVVD�DQiOLVH�
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SURSyVLWR�HVWUDWpJLFR�
b)�$YDOLDomR�GD�VLWXDomR�DWXDO�GD�RUJDQL]DomR��VXD�PLVVmR�H�YLVmR��DQiOLVH�GDV�IRUoDV�DPELHQWDLV��6:27��
c)�'H¿QLomR�GH�TXDO�SURSyVLWR�HVWUDWpJLFR�RULHQWDUi�D�GLUHomR�GRV�HVIRUoRV�GD�HPSUHVD�
Questão 10
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GHVVH�TXHVWLRQDPHQWR��TXH�YDQWDJHQV�GH�FRQWUROH�R�JHUHQWH�SDVVD�D�WHU"
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REFERÊNCIAS
%$/$1&('�6&25(&$5'��'LVSRQtYHO�HP��<KWWSV���ZZZ�\RXWXEH�FRP�ZDWFK"Y ;\.R*E,OI$N>. Acesso em: 24 abr. 2014.
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'D\�����:RUNVKRSB%6&�SGI> Acesso em: 24 abr. 2013.
(675$7e*,$��'LVSRQtYHO�HP��<KWWSV���ZZZ�\RXWXEH�FRP�ZDWFK"Y RV�Q�(D�Z8V>. Acesso em 24 abr. 2014.
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Paulo: Pearson Prentice Hall, 2010.
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SRU�XPD�RUJDQL]DomR�H�RV�UHVXOWDGRV�SRU�HOD�REWLGRV��4XDQGR�HVVHV�HVIRUoRV�FRPELQDP�FRPSHWrQFLDV�HVWUDWpJLFDV�
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FINALIZANDO
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REFERÊNCIAS
3257(5��0LFKDHO��O que é Estratégia��'LVSRQtYHO�HP��<KWWS���ZZZ�VWUDWHJLD�FRP�EU�$OXQRV��������(VWUDWHJLD�����(VWUDWHJLD�
htm>. Acesso em: 24 abr.2014.
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DUWLJRV�PDUNHWLQJ�YDQWDJHP�FRPSHWLWLYD�UHYLVLWDQGR�DV�LGHLDV�GH�PLFKDHO�SRUWHU�������>. Acesso em 24 abr. 2014.
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Questão 1
Resposta:�(VSHUD�VH�TXH�YRFr�GHVFUHYD�GLIHUHQFLDLV�FRPSHWLWLYRV�HYLGHQWHV�TXH�WRUQDUDP�HVVDV�PDUFDV�UHIHUrQFLDV�
SDUD�R�VHWRU��TXDLV�VHMDP��DSURYHLWDU�GH�QRYR�FHQiULR�WHFQROyJLFR�ZHE�SDUD�WUD]HU�YDORU�DR�FOLHQWH��IDFLOLWDQGR�VXD�WUDQVLomR�
DR�PXQGR�FRPSXWDGRUL]DGR�H�j�LQWHUQHW�
Questão 2
Resposta: 1D�(FRQRPLD�,QGXVWULDO��SHQVDYD�VH�TXH�DV�IRUoDV�DPELHQWDLV�HUDP�FULWLFDPHQWH�LQWHUYHQWLYDV�QRV�UHVXOWDGRV�
GDV�HPSUHVDV��-i�QD�SyV�JOREDOL]DomR��VXUJLUDP�FRQFHLWRV�GH�HVWUDWpJLD�FRP�EDVH�HP�FRPSHWrQFLDV�HVVHQFLDLV��VRE�R�
FRQWUROH�LQWHUQR�GDV�RUJDQL]Do}HV�
Questão 3
Resposta: )DOVD�
Questão 4
Resposta: 7iWLFD�p�R�HPSUHJR�GH�IHUUDPHQWDV�HVSHFt¿FDV�H�¿ORVR¿DV�JHUHQFLDLV�SDUD�R�DOFDQFH�GD�H¿FiFLD�RSHUDFLRQDO��
-i�D�HVWUDWpJLD�WHP�UHODomR�FRP�R�HPSUHJDU�HVVHV�UHFXUVRV�GH�PDQHLUD�D�DWLQJLU�XP�GHVHPSHQKR�VXSHULRU�H�VXVWHQWiYHO�
D�ORQJR�SUD]R�
Questão 5
Resposta: )DOVD�
Questão 6
Resposta: �$V�YDQWDJHQV�FRPSHWLWLYDV�VH�GHVJDVWDP�FRP�RV�FRQFRUUHQWHV�DOFDQoDQGR�D�PHVPD�WHFQRORJLD��XWLOL]DQGR�
VH�GH�HVWUDWpJLD�VLPLODU��FRSLDQGR�DV�PHOKRUHV�SUiWLFDV��$V�HPSUHVDV�GHYHP�VH�SODQHMDU�SDUD�UHWDUGDU�DR�Pi[LPR�HVVH�
GHVJDVWH�H�GHVHQYROYHU�QRYDV�FRPSHWrQFLDV�SDUD�UHVWDEHOHFHU�VXD�YDQWDJHP�FRPSHWLWLYD�
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Questão 7
Resposta:
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Questão 8
Resposta: 3URPRYHU�R�HQJDMDPHQWR�H�R�FRPSURPHWLPHQWR�GH�VXDV�HTXLSHV�SDUD�R�SURSyVLWR�HVWUDWpJLFR�WUDoDGR�
Questão 9
Resposta: 
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Questão 10
Resposta: &DGD�SHUJXQWD�DQDOLVDGD�IRUQHFH�GH¿QLo}HV�QHFHVViULDV�SDUD�DWLQJLU�R�REMHWLYR�GD�HVWUDWpJLD��7DPEpP�GmR�
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