YCSWU TOTVS CASE

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TOTVS
Felipe D. Martins
Gabriela Gomes Pelizari
Mira Idri
William Massao Fujiwara
Zoulhehat Mradabi
IMPLEMENTING 
INDUSTRY PLATFORMS
i. Industry Platform Workshop
Traditional cable content case
i. Industry Platform Workshop
ii. How industry platform might threaten TOTVS
ii. How industry platform might threaten TOTVS
ii. How industry platform might threaten TOTVS
If they do not adopt this methodology, chances are the barriers of entry will fall – open developers may not have concentrated knowledge, but their volume grants them learning speed that can scale to a threat
SOFTWARE needs to be a CONTINUOUS solution: need for flexibility, i.e., the same company may need different configurations on the given ERP solution
Data security: how can TOTVS assure that their solution 
Software long term reliability: are the ERP logics replicable in a 
DREAMWEAVER x WORDPRESS CASE + NOKIA x APPLE case (the history shows how unsafe it is)
POSSIBLE SCENARIO: StartUp appears with disruptive platform, which threatens TOTVS’ competitivity
iii. Implementing process
GOAL: Creating Industrial Platform applied to SMART MANUFACTURING (megatrend applied to the case).
SOLUTION: Creating a platform to integrate smart manufactoring businesses
3 Phases:
Phase 1: Prototyping
Phase 2: Ecosystem creation
Phase 3: Scaling the platform
Phase 1: Prototyping
Opening the software content development to a current client (SMALL COMPANY)
TESTING THE COCREATION OF MANAGEMENT SOLUTIONS
API with the coders who adapt the softwares to the final client + prospecting the main coders
ATTRACTING COMPLEMENTORS 
CREATING THE ACTUAL ECOSYSTEM
Phase 2: Ecosystem Creation
Develop the ecosystem by:
Creating partnerships with current coders;
Accelerating and mentoring ERP-related StartUps
Screening coder prospects to form the basic structure of complementors’ network
Test the new solutions with more relevant clients
Phase 3: Scaling the Platform
Opening the platform to the general complementor public
Offering the new platform solutions openly to all the clients