SEMI_TRH2_Processos_Gerenciais_08

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P r o c e s s o s G e r e n c i a i s
A u t o r i a : R e i m y S o l a n g e C h a g a s | 2
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 s e m e s t r e
Te m a 0 8
A I m p o r t â n c i a d a s C o m p e t ê n c i a s , d a É t i c a e d a R e s p o n s a b i l i d a d e S o c i a l 
n a s A ç õ e s O r g a n i z a c i o n a i s
T e m a 0 8
A I m p o r t â n c i a d a s C o m p e t ê n c i a s , d a É t i c a e d a R e s p o n s a b i l i d a d e S o c i a l n a s A ç õ e s O r g a n i z a c i o n a i s
A u t o r i a : R e i m y S o l a n g e C h a g a s
C o m o c i t a r e s s e d o c u m e n t o :
C H A G A S , R e i m y S o l a n g e . P r o c e s s o s G e r e n c i a i s : A I m p o r t â n c i a d a s C o m p e t ê n c i a s , d a É t i c a e d a R e s p o n s a b i l i d a d e S o c i a l n a s A ç õ e s 
O r g a n i z a c i o n a i s . C a d e r n o d e A t i v i d a d e s . A n h a n g u e r a P u b l i c a ç õ e s : V a l i n h o s , 2 0 1 4 .
Í n d i c e
‹ � � � � � � $ Q K D Q J X H U D � ( G X F D F L R Q D O � � 3 U R L E L G D � D � U H S U R G X o m R � ¿ Q D O � R X � S D U F L D O � S R U � T X D O T X H U � P H L R � G H � L P S U H V V m R � � H P � I R U P D � L G r Q W L F D � � U H V X P L G D � R X � P R G L ¿ F D G D � H P � O t Q J X D �
S R U W X J X H V D � R X � T X D O T X H U � R X W U R � L G L R P D �
P á g . 1 3
P á g . 1 4 P á g . 1 5
P á g . 1 4
P á g . 1 0P á g . 8
A C O M PA N H E N A W E B
P á g . 3
C O N V I T E À L E I T U R A
P á g . 4
P O R D E N T R O D O T E M A
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E s t e C a d e r n o d e A t i v i d a d e s f o i e l a b o r a d o c o m b a s e n o l i v r o A d m i n i s t r a ç ã o : t e o r i a , p r o c e s s o e p r á t i c a , d o a u t o r 
I d a l b e r t o C h i a v e n a t o , E d i t o r a E l s e v i e r , 2 0 1 1 . L i v r o - T e x t o .
C o n t e ú d o 
N e s t a a u l a , v o c ê e s t u d a r á :
‡ � A i m p o r t â n c i a d a s c o m p e t ê n c i a s p a r a o a l c a n c e d e m e t a s o r g a n i z a c i o n a i s . 
‡ � V a r i a ç õ e s n a c o m p r e e n s ã o d o c o n c e i t o d e c o m p e t ê n c i a p o r o r d e m d e p r i o r i d a d e n o c o n t e x t o o r g a n i z a c i o n a l .
‡ � R e l a ç õ e s e n t r e c a d e i a , r e d e d e v a l o r e c o m p e t i t i v i d a d e i n t e r n a e e x t e r n a n a s o r g a n i z a ç õ e s .
‡ � O p a p e l d a R e s p o n s a b i l i d a d e S o c i a l E m p r e s a r i a l ( R S E ) e s e u s i m p a c t o s s o b r e d e t e r m i n a d a s á r e a s d a o r g a n i z a ç ã o .
H a b i l i d a d e s 
$ R � ¿ Q D O � � Y R F r � G H Y H U i � V H U � F D S D ] � G H � U H V S R Q G H U � D V � V H J X L Q W H V � T X H V W } H V �
‡ � 4 X D O � p � D � G H ¿ Q L o m R � G H � F R P S H W r Q F L D � H � V H X V � Y i U L R V � V L J Q L ¿ F D G R V "
‡ � 4 X D L V � V m R � R V � H O H P H Q W R V � F R Q V W L W X W L Y R V � G D � F D V F D W D � G H � F R P S H W r Q F L D V � Q D V � R U J D Q L ] D o } H V "
‡ � ' H � T X D L V � P D Q H L U D V � W H F Q L F D P H Q W H � G L I H U H Q F L D G D V � p � S R V V t Y H O � H Q W H Q G H U � R � F R Q F H L W R � G H � Y D O R U "
‡ � 2 � T X H � p � 5 H V S R Q V D E L O L G D G H � 6 R F L D O � ( P S U H V D U L D O � � 5 6 ( � "
‡ � 4 X D L V � V m R � D V � i U H D V � G H � L P S D F W R � G D � 5 H V S R Q V D E L O L G D G H � 6 R F L D O � ( P S U H V D U L D O � � 5 6 ( � � Q D V � R U J D Q L ] D o } H V "
C O N V I T E À L E I T U R A
4
P O R D E N T R O D O T E M A
A i m p o r t â n c i a d a s C o m p e t ê n c i a s , d a É t i c a e d a R e s p o n s a b i l i d a d e S o c i a l n a s A ç õ e s O r g a n i -
z a c i o n a i s 
A a d m i n i s t r a ç ã o d e e m p r e s a s p r e s s u p õ e a a d m i n i s t r a ç ã o d e r e c u r s o s m a t e r i a i s e r e c u r s o s h u m a n o s , p r o c e s s o n o 
T X D O � D � L Q W H O L J r Q F L D � p � W m R � L P S R U W D Q W H � T X D Q W R � R V � H T X L S D P H Q W R V � H � D V � L Q V W D O D o } H V � � 7 X G R � L V V R � Q H F H V V L W D � G H � X P D � D G P L Q L V W U D o m R �
c o m p e t e n t e , c a p a z d e o t i m i z a r o p r o c e s s o d e a g r u p a m e n t o d e s s e s r e c u r s o s , c o m v i s t a s à p r o d u ç ã o d e r e s u l t a d o s c a d a 
v e z m e l h o r e s n a s o r g a n i z a ç õ e s .
O “ s a b e r f a z e r ” d a s o r g a n i z a ç õ e s e s t á d i r e t a m e n t e r e l a c i o n a d o a o c o n c e i t o d e f e n d i d o p o r C h i a v e n a t o ( 2 0 1 1 , p . 3 8 3 ) , 
V H J X Q G R � R � T X D O � c o m p e t ê n c i a � F R Q V L V W H � H P � ³ U H S H U W y U L R V � G H � F R P S R U W D P H Q W R � T X H � D O J X P D V � S H V V R D V � R X � H P S U H V D V � G R P L Q D P �
P H O K R U � T X H � R X W U D V ´ �
2 V � H O H P H Q W R V � G H V V H � ³ V D E H U � I D ] H U � P H O K R U � T X H � R X W U R V ´ � V H � W U D Q V I R U P D P � H P � G L I H U H Q F L D L V � Q D � F R P S H W L W L Y L G D G H � G R � P H U F D G R � G H �
t r a b a l h o , o u s e j a , e m v a n t a g e m c o m p e t i t i v a . O c o n c e i t o d e c o m p e t ê n c i a n ã o é ú n i c o , p o r é m t o d a s a s s u a s a c e p ç õ e s 
F R Q Y H U J H P � S D U D � D � Q R o m R � G H � T X H � V H � W U D W D � G H � X P � F R Q M X Q W R � G H � V D E H U H V � H � F R Q K H F L P H Q W R V � T X H � V m R � G L V S R Q L E L O L ] D G R V � S D U D � R �
a l c a n c e d e m e t a s .
4 X D Q G R � K i � R � U H F R Q K H F L P H Q W R � G H � T X H � X P D � R U J D Q L ] D o m R � S R V V X L � Y D Q W D J H P � F R P S H W L W L Y D � J U D o D V � j V � V X D V � F R P S H W r Q F L D V � � X P D �
G H � V X D V � P H W D V � p � H [ W U D L U � R � P i [ L P R � G H � V H X V � U H F X U V R V � F R P � R � P t Q L P R � G H � F X V W R V � H � H V I R U o R V �
1 H V V H � V H Q W L G R � � V X U J H � D � Q H F H V V L G D G H � G H � D � H P S U H V D � D G P L Q L V W U D U � D V � F R P S H W r Q F L D V � K L H U D U T X L ] D Q G R � D V � � Q D � I R U P D � G H � X P D �
c a s c a t a d e c o m p e t ê n c i a s � R U J D Q L ] D F L R Q D L V � � Q R � W R S R � G D � T X D O � V H � H Q F R Q W U D P � D V � F R P S H W r Q F L D V � H V V H Q F L D L V � � S D V V D Q G R � S D U D �
D V � I X Q F L R Q D L V � � J H U H Q F L D L V � H � � S R U � ¿ P � � D V � F R P S H W r Q F L D V � S H V V R D L V �
N a s c o m p e t ê n c i a s e s s e n c i a i s , h á r e c o n h e c i m e n t o d a e x c e l ê n c i a , h á d i f e r e n c i a l o b s e r v á v e l , e s t a b i l i d a d e n a p a r t i c i p a ç ã o 
n o m e r c a d o , e n g a j a m e n t o d e c o l a b o r a d o r e s n o d e s e n v o l v i m e n t o , s e n d o t o d o s e s s e s e l e m e n t o s i n d i c a d o r e s d e 
d e s e m p e n h o .
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P O R D E N T R O D O T E M A
$ V � F R P S H W r Q F L D V � I X Q F L R Q D L V � H V W m R � U H O D F L R Q D G D V � D � G H S D U W D P H Q W R V � Q D V � H P S U H V D V � T X H � G H Y H P � I X Q F L R Q D U � G H � P R G R � L Q W H J U D G R � �
S R L V � p � H V W U D W p J L F R � S D U D � R � Q H J y F L R � � H V S H F L D O P H Q W H � R � H Q Y R O Y L P H Q W R � G D V � F R P S H W r Q F L D V � H P � P D U N H W L Q J � � H P � ¿ Q D Q o D V � H � H P �
p r o d u ç ã o / o p e r a ç õ e s .
$ V � F R P S H W r Q F L D V � J H U H Q F L D L V � � F R P R � R � S U y S U L R � W H U P R � H [ S U L P H � � V m R � D T X H O D V � T X H � G L ] H P � U H V S H L W R � D R � ³ V D E H U � I D ] H U ´ � J H U HQ F L D O �
H � T X H � F R P S } H P � R � S H U ¿ O � G R � E R P � D G P L Q L V W U D G R U � � ( Q Y R O Y H � R � c o a c h i n g � � W U H L Q D P H Q W R � � R U L H Q W D o m R � H � P R W L Y D o m R � G H � H T X L S H V � � H �
o m e n t o r i n g � � D X [ t O L R � H � R U L H Q W D o m R � Q D � F ~ S X O D � G D � R U J D Q L ] D o m R � �
N a s c o m p e t ê n c i a s p e s s o a i s , a p r e s e n ç a d o t a l e n t o h u m a n o é f u n d a m e n t a l e d e v e s e m p r e s e r e s t i m u l a d o p o r m e i o d e 
u m a g e s t ã o d e m o c r á t i c a , d e c o a c h i n g e d e u m a c u l t u r a o r g a n i z a c i o n a l e n v o l v e n t e ; c a p a z e s d e r e c o n h e c e r e a g r e g a r 
Y D O R U H V � L Q Y L V t Y H L V � H � L Q W D Q J t Y H L V �
A s c o m p e t ê n c i a s o r g a n i z a c i o n a i s b u s c a m a g r e g a r e c r i a r v a l o r e s p a r a t o d o s o s e n v o l v i d o s n o s p r o c e s s o s d e t r a b a l h o e 
Q D � J H U D o m R � G H � U L T X H ] D � G D � T X D O � H O H � p � I U X W R � � & R P R � D � D G P L Q L V W U D o m R � P R G H U Q D � D E U D Q J H � D � E X V F D � L Q F H V V D Q W H � S R U � L Q R Y D o m R � � R �
F R Q F H L W R � G H � Y D O R U � S D V V D � D � V H U � F H Q W U D O � � S R L V � F R Q V L V W H � Q R � H Q U L T X H F L P H Q W R � G D � R U J D Q L ] D o m R � T X H � O H Y D � D R � V X F H V V R �
2 � F R Q F H L W R � G H � Y D O R U � W H P � Y i U L R V � V L J Q L ¿ F D G R V � � ¿ O R V y ¿ F R V � � F D U i W H U � G H V H M D G R � R X � H V W L P D G R � � � S V L F R O y J L F R V � � D S U H F L D o m R � V X E M H W L Y D �
d a s p r e f e r ê n c i a s d a s p e s s o a s ) e e c o n ô m i c o s ( a p r e c i a ç ã o d e u m b e m b a s e a d o e m s u a u t i l i d a d e e p o s s i b i l i d a d e d e t r o c a 
l u c r a t i v a ) . P o r e s s e m o t i v o , a c r i a ç ã o d e v a l o r é u m d o s p r i n c i p a i s o b j e t i v o s n a a d m i n i s t r a ç ã o d e e m p r e s a s e s ó p o d e s e r 
r e a l i z a d o a t r a v é s d e u m a c a d e i a d e v a l o r .
S e g u n d o C h i a v e n a t o ( 2 0 1 1 , p . 3 9 1 ) , a c a d e i a d e v a l o r c o n s i s t e n o “ c o n j u n t o i n t e g r a d o d e a t i v i d a d e s c r i a d o r a s d e v a l o r 
T X H � F R P H o D P � F R P � P D W p U L D V � S U L P D V � E i V L F D V � S U R Y L Q G D V � G H � I R U Q H F H G R U H V � H � Y m R � V H � P R Y L P H Q W D U � H P � V p U L H V � G H � D W L Y L G D G H V �
D J U H J D G R U D V � G H � Y D O R U ´ � � & R P � L V V R � � Y D O R U H V � V m R � F U L D G R V � D W U D Y p V � G D � T X D O L G D G H � G H � S U R G X W R V � H � V H U Y L o R V � G H � X P D � R U J D Q L ] D o m R � �
V H M D � H O D � O X F U D W L Y D � R X � Q m R � � K D M D � Y L V W D � T X H � D � T X H P � F D E H � D � G H F L V m R � V R E U H � R � Y D O R U � G H � X P � S U R G X W R � R X � V H U Y L o R � p � R � F R Q V X P L G R U �
3 H O R � I D W R � G H � D � F D G H L D � G H � Y D O R U � V H U � V H T X H Q F L D O � � O L Q H D U � H � F R Q ¿ J X U D G D � S R U � X P D � U H O D o m R � G H � F D X V D � H � H I H L W R � � H O D � p � F D S D ] � G H �
J D U D Q W L U � D � Y D Q W D J H P � F R P S H W L W L Y D � � e � S R U � H V V H � P R W L Y R � T X H � K i � D � Q R o m R � G H � U H G H � G H � Y D O R U � T X H � S U R S } H � D � Q H F H V V L G D G H � G H � T X H �
K D M D � V L Q H U J L D � G R V � S U R F H V V R V � G H � W U D E D O K R � H � Q m R � D S H Q D V � X P D � V H T X r Q F L D � G H � H V I R U o R V � S D U D � R � D O F D Q F H � G H � U H V X O W D G R V � � 4 X D Q G R �
L V V R � R F R U U H � � S R G H � V H � D ¿ U P D U � T X H � D � H [ H F X o m R � G D V � W D U H I D V � W H Y H � X P D � D E R U G D J H P � V L V W r P L F D � �
6
$ � T X H V W m R � G D � F R P S H W L W L Y L G D G H � L Q W H U Q D � H � H [ W H U Q D � G D V � R U J D Q L ] D o } H V � V L J Q L ¿ F D � T X H � � Q D � D W X D O L G D G H � � R � D W H Q G L P H Q W R � G H � H [ L J r Q F L D V �
H V W i � G L U H W D P H Q W H � U H O D F L R Q D G R � D R � E D L [ R � F X V W R � � j � D O W D � T X D O L G D G H � � j � H Q W U H J D � G H � Y D O R U � D R � F O L H Q W H � H � D R � U H W R U Q R � G R � L Q Y H V W L P H Q W R � �
( � � S D U D � L V V R � � p � Q H F H V V i U L R � T X H � K D M D � R e s p o n s a b i l i d a d e S o c i a l E m p r e s a r i a l ( R S E ) c o m v i s t a s a o u s o c o n s c i e n t e d e 
r e c u r s o s e a o d e s e n v o l v i m e n t o s u s t e n t á v e l .
D e a c o r d o c o m C h i a v e n a t o ( 2 0 1 1 , p . 3 9 8 ) a R e s p o n s a b i l i d a d e S o c i a l E m p r e s a r i a l ( R S E ) é “ o g r a u d e o b r i g a ç õ e s a d o t a d o 
S R U � X P D � H P S U H V D � D R � D V V X P L U � D o } H V � T X H � S U R W H M D P � H � P H O K R U H P � R � E H P � H V W D U � G D � V R F L H G D G H � F R Q I R U P H � H O D � S U R F X U D � D W L Q J L U �
R V � S U y S U L R V � L Q W H U H V V H V ´ � � 3 R U � H V V D � U D ] m R � p � T X H � D � 5 6 ( � V H � U H O D F L R Q D � F R P � D V � Y L V } H V � G H � H ¿ F i F L D � H � H ¿ F L r Q F L D � R U J D Q L ] D F L R Q D O � �
K D M D � Y L V W D � T X H � H O D � S } H � H P � F K H T X H � D � I R U P D � S H O D � T X D O � H V V D V � G X D V � Y L V } H V � V m R � D O F D Q o D G D V �
A R e s p o n s a b i l i d a d e S o c i a l E m p r e s a r i a l ( R S E ) e n g l o b a t o d a s a s a ç õ e s d a o r g a n i z a ç ã o e s e u s i m p a c t o s s o b r e o c o n t e x t o 
H [ W H U Q R � � T X H � S R G H P � V H U � R E V H U Y D G R V � D W U D Y p V � G H � X P � G R F X P H Q W R � G H Q R P L Q D G R � E D O D Q o R � V R F L D O � � 1 H V W H � K i � R � S U L Y L O p J L R � G R V �
s t a k e h o l d e r s � � R X � V H M D � � G D T X H O D V � S H V V R D V � R X � G D T X H O H V � J U X S R V � T X H � F R Q W U L E X t U D P � G L U H W D � R X � L Q G L U H W D P H Q W H � S D U D � D � J H U D o m R �
G H � U L T X H ] D � G H � X P D � R U J D Q L ] D o m R � D � T X D O � � S R U � V X D � Y H ] � � V H � W R U Q D � F D G D � Y H ] � P D L V � p W L F D � H � V R F L D O P H Q W H � F R P S U R P H W L G D �
Q u a n d o a s o r g a n i z a ç õ e s i n v e s t e m e m o b j e t i v o s s o c i a i s , i s s o s e d á e m d e t e r m i n a d a s á r e a s , t a i s c o m o a s s e g u i n t e s :
‡ � F u n c i o n a l e e c o n ô m i c a : a p r o d u ç ã o d e b e n s e s e r v i ç o s , s e g u r a n ç a d o t r a b a l h o , g e r a ç ã o d e e m p r e g o e r e n d a s ã o 
o s s e u s f o c o s d e d e d i c a ç ã o .
‡ � ' H � T X D O L G D G H � G H � Y L G D � � K i � X P D � U H O D o m R � G L U H W D � F R P � D � S U R P R o m R � ± � S R U � S D U W H � G D � H P S U H V D � ± � G D � P H O K R U D � G D � T X D O L G D G H �
J H U D O � G H � Y L G D � Q D � V R F L H G D G H � D W U D Y p V � G H � U H G X o m R � G D � G H J U D G D o m R � D P E L H Q W D O � � G D � S U R G X o m R � G H � E H Q V � G H � D O W D � T X D O L G D G H � H �
d o b o m r e l a c i o n a m e n t o c o m c o l a b o r a d o r e s e c l i e n t e s .
‡ � ' H � L Q Y H V W L P H Q W R V � V R F L D L V � � U H F X U V R V � ¿ Q D Q F H L U R V � H � K X P D Q R V � S D U D � D � U H V R O X o m R � G H � S U R E O H P D V � V R F L D L V � Y D U L D G R V � Q D V �
i U H D V � G H � H G X F D o m R � � ¿ O D Q W U R S L D � � F X O W X U D � � D U W H V � � H V S R U W H V � � H W F �
‡ � D e s o l u ç ã o d e p r o b l e m a s : h á co n d u ç ã o d e e s t u d o s e p l a n e j a m e n t o s a l o n g o p r a z o p a r a a l o c a l i z a ç ã o e o 
e n f r e n t a m e n t o d e p r o b l e m a s s o c i a i s .
P O R D E N T R O D O T E M A
7
1 H V V D � S H U V S H F W L Y D � � D V � R U J D Q L ] D o } H V � G H Y H P � H V W D U � D W H Q W D V � j V � H [ L J r Q F L D V � H � j V � F D U D F W H U t V W L F D V � G R � F R Q W H [ W R � J O R E D O L ] D G R �
H � G H V L J X D O � G R � V p F X O R � ; ; , � � U D ] } H V � T X H � W R U Q D P � D � 5 H V S R Q V D E L O L G D G H � 6 R F L D O � ( P S U H V D U L D O � � 5 6 ( � � L P S R U W D Q W H � G H Q W U R � G D �
F R P S O H [ L G D G H � T X H � F R P S } H � R V � L Q W H U H V V H V � G H � X P D � R U J D Q L ] D o m R � T X H � � G H � D F R U G R � F R P � H V V H � F R Q W H [ W R � � G H Y H � D O L Q K D U � V H X V �
i n t e r e s s e s a o s i n t e r e s s e s d o s p ú b l i c o s e n v o l v i d o s e m s u a s a ç õ e s . P a r a e s s e d i l e m a , e x i s t e m o s p o n t o s d e v i s t a c l á s s i c o 
H � V R F L R H F R Q { P L F R � T X H � I X Q F L R Q D P � F R P R � H V W U D W p J L D V � G H � 5 H V S R Q V D E L O L G D G H � 6 R F L D O �
N o p o n t o d e v i s t a c l á s s i c o , o f o c o e s t á n a m á x i m a l u c r a t i v i d a d e d a e m p r e s a , s e n d o a g e r a ç ã o d e r e n d i m e n t o s p e r t e n c e n t e 
u n i c a m e n t e a o s i n v e s t i d o r e s , a t r a v é s d e b a i x o s c u s t o s d o n e g ó c i o e m a i o r p o d e r s o c i a l p a r a o s e m p r e e n d i m e n t o s , o u 
s e j a , f a t o c o m p l e t a m e n t e c o n t r á r i o à n o ç ã o d e r e s p o n s a b i l i d a d e s o c i a l .
1 R � S R Q W R � G H � Y L V W D � V R F L R H F R Q { P L F R � � R � I R F R � H V W i � Q R � E H P � H V W D U � V R F L D O � G D � F R P X Q L G D G H � Q D � T X D O � D � O X F U D W L Y L G D G H � G D � H P S U H V D �
é c o n s i d e r a d a a l o n g o p r a z o , h a v e n d o m a i o r e s o b r i g a ç õ e s s o c i a i s n o s e m p r e e n d i m e n t o s c o m v i s t a s a m e l h o r a r o 
a m b i e n t e p a r a t o d o s o s e n v o l v i d o s n a s a ç õ e s d a e m p r e s a .
1 H V V H � V H Q W L G R � � p � S U H F L V R � T X H � D � G L P H Q V m R � p W L F D � D W U D Y H V V H � W R G D V � D V � D o } H V � H � R V � Q t Y H L V � G H � X P D � R U J D Q L ] D o m R � � S R L V � D � H [ H F X o m R �
G D V � W D U H I D V � H � D � S U R G X o m R � G H � E H Q V � H � V H U Y L o R V � T X H � G m R � V H Q W L G R � j � V X D � H [ L V W r Q F L D � V m R � R � F R Q W H [ W R � Q R � T X D O � D V � F R P S H W r Q F L D V � H �
D � 5 H V S R Q V D E L O L G D G H � 6 R F L D O � ( P S U H V D U L D O � � 5 6 ( � � S R G H P � V H � F R Q F U H W L ] D U � � E H Q H ¿ F L D Q G R � H � D W H Q G H Q G R � D R V � L Q W H U H V V H V � G H � W R G R V �
F o n t e : h t t p : / / Z Z Z � I U H H L P D J H V � F R P � E U R Z V H � S K W P O " I G R Z Q O R D G 	 L G � � � � � � � � $ F H V V R � H P � � � � � P D L R � � � � � �
e � Q H F H V V i U L R � T X H � D � 5 H V S R Q V D E L O L G D G H � 6 R F L D O � Q D V � D o } H V � H P S U H V D U L D L V � V H M D � H I H W L Y D � � H � T X H � D � p W L F D � H � D V � F R P S H W r Q F L D V � V H M D P �
D V � I H U U D P H Q W D V � F D S D ] H V � G H � S U R P R Y H U � R � E H Q H I t F L R � G H � W R G R V � R V � H Q Y R O Y L G R V � Q R � S U R F H V V R � G H � J H U D o m R � G H � U L T X H ] D V �
P O R D E N T R O D O T E M A
8
A r t i g o A r e s p o n s a b i l i d a d e s o c i a l é u m a q u e s t ã o d e e s t r a t é g i a ?
‡ � L e i a o a r t i g o A r e s p o n s a b i l i d a d e s o c i a l é u m a q u e s t ã o d e e s t r a t é g i a ? � 8 P D � D E R U G D J H P � F U t W L F D � �
d e A l e x a n d r e F a r i a , F e r n a n d a F . S a u e r b r o n n . R e v i s t a d e A d m i n i s t r a ç ã o P ú b l i c a , F G V , 2 0 0 8 . O 
a r t i g o d o l i n k a b o r d a a a p r o x i m a ç ã o e s t r a t é g i c a e n t r e a s n o ç õ e s d e r e s p o n s a b i l i d a d e s o c i a l e 
a s e m p r e s a s n o s é c u l o X X I , c a r a c t e r i z a d a p e l a g l o b a l i z a ç ã o n o c o n t e x t o s o c i o e c o n ô m i c o e p o r 
H V F k Q G D O R V � F R U S R U D W L Y R V � Q R � F R Q W H [ W R � V R F L R F X O W X U D O � H � S R O t W L F R � � $ S U H V H Q W D � D L Q G D � X P D � E U H Y H � Y L V m R �
h i s t ó r i c a d o c o n c e i t o d e r e s p o n s a b i l i d a d e s o c i a l e m p r e s a r i a l , a p o n t a n d o s u a s f a s e s e a b o r d a g e n s 
d e m o d o a p r o f u n d a d o e c o r r e l a c i o n a d o a o s c o n c e i t o s a p r e s e n t a d o s n o c o n t e ú d o d e s t a a u l a .
' L V S R Q t Y H O � H P � � < h t t p : / / Z Z Z � V F L H O R � E U � S G I � U M X I L O K R D S � Y � � Q � � D � � Y � � Q � � S G I > � � $ F H V V R � H P � � � � � P D L R � � � � � �
A r t i g o C o n s t r u i n d o o c o n c e i t o d e c o m p e t ê n c i a
‡ � L e i a o a r t i g o C o n s t r u i n d o o c o n c e i t o d e c o m p e t ê n c i a , d e M a r i a T . L . F l e u r y e A f o n s o F l e u r y . 
5 H Y L V W D � G H � $ G P L Q L V W U D o m R � & R Q W H P S R U k Q H D � � � � � � � � 2 � D U W L J R � H P � T X H V W m R � D S U H V H Q W D � D V � G L I H U H Q F L D o } H V �
G R � F R Q F H L W R � G H � F R P S H W r Q F L D � T X D Q G R � U H O D F L R Q D G R � F R P � D V � S H V V R D V � � F R P � D � R U J D Q L ] D o m R � H � F R P �
R V � S D t V H V � � 3 U R E O H P D W L ] D � D V � U D ] } H V � T X H � L P S X O V L R Q D U D P � D � G L V F X V V m R � V R E U H � F R P S H W r Q F L D V � �
H V S H F L D O P H Q W H � Q R � P X Q G R � F R U S R U D W L Y R � D � S D U W L U � G D � G p F D G D � G H � � � � � � � ( V V D � G L V F X V V m R � I D U i � F R P � T X H �
Y R F r � U H À L W D � F R P � P D L R U � S U R I X Q G L G D G H � R V � F R Q W H ~ G R V � G H V H Q Y R O Y L G R V � Q H V W D � D X O D �
' L V S R Q t Y H O � H P � � < h t t p : / / w w w . s c i e l o . b r / p d f / r a c / v 5 n s p e / v 5 n s p e a 1 0 . p d f > � � $ F H V V R � H P � � � � � P D L R � G H � � � � � �
A r e s p o n s a b i l i d a d e s o c i a l é u m a q u e s t ã o d e e s t r a t é g i a ?
A C O M PA N H E N A W E B
9
A r t i g o C o m p e t ê n c i a : d i s t i n t a s a b o r d a g e n s e i m p l i c a ç õ e s n a f o r m a ç ã o d e 
S U R ¿ V V L R Q D L V � G H � V D ~ G H
‡ � L e i a o a r t i g o C o m p e t ê n c i a � � G L V W L Q W D V � D E R U G D J H Q V � H � L P S O L F D o } H V � Q D � I R U P D o m R � G H � S U R ¿ V V L R Q D L V � G H �
s a ú d e , d e V a l é r i a V . L i m a . R e v i s t a I n t e r f a c e , C o m u n i c . , S a ú d e , E d u c . , 2 0 0 5 . O a r t i g o a p r e s e n t a 
X P D � G L V F X V V m R � V R E U H � D � L P S R U W k Q F L D � G D � F R P S H W r Q F L D � G X U D Q W H � D � I R U P D o m R � G R � S U R ¿ V V L R Q D O � G H �
s a ú d e a t r a v é s d a p r o p o s t a d e i n t e g r a ç ã o e n t r e t e o r i a e p r á t i c a . D o p o n t o d e v i s t a e d u c a c i o n a l , 
p r o b l e m a t i z a a n o ç ã o d e c o m p e t ê n c i a r e l a c i o n a d a a o s p r o g r a m a s e d u c a c i o n a i s , n a f o r m a ç ã o 
S U R ¿ V V L R Q D O � � X W L O L ] D Q G R � S U H V V X S R V W R V � S V L F R S H G D J y J L F R V � S D U D � R � V H X � G H V H Q Y R O Y L PH Q W R � � R � T X H � Y H P �
a o e n c o n t r o d o s c o n t e ú d o s d e s t a a u l a , a m p l i a n d o - o s .
' L V S R Q t Y H O � H P � � < h t t p : / / w w w . s c i e l o . b r / p d f / % 0 D / i c s e / v 9 n 1 7 / v 9 n 1 7 a 1 2 . p d f > � � � $ F H V V R � H P � � � � � P D L R � � � � � �
A c e s s e o s i t e d o I n s t i t u t o E t h o s
‡ � / R J R � Q D � S i J L Q D � L Q L F L D O � � p � S R V V t Y H O � Y L V X D O L ] D U � � D R � F O L F D U � Q R � l i n k “ B a n c o d e p r á t i c a s ” , i n f o r m a ç õ e s e 
o r i e n t a ç õ e s r e l e v a n t e s s o b r e f e r r a m e n t a s d e g e s t ã o e i m p l e m e n t a ç ã o d e p r á t i c a s r e s p o n s á v e i s . 
4 X H V W } H V � F R P R � J H V W m R � S D U W L F L S D W L Y D � � J H V W m R � p W L F D � H � R X W U R V � S U R M H W R V � W H P i W L F R V � H V W m R � G L V S R Q t Y H L V �
p a r a c o n h e c i m e n t o e s o c i a l i z a ç ã o . D e s s a f o r m a , o c o n t e ú d o d e s t a a u l a s e r v i r á c o m o d i s p a r a d o r 
S D U D � R V � F R Q K H F L P H Q W R V � H � D V � L Q I R U P D o } H V � T X H � H V W m R � D S U R I X Q G D G R V � H � F R Q W H [ W X D O L ] D G R V � Q R � s i t e .
' L V S R Q t Y H O � H P � � < h t t p : / / w w w 3 . e t h o s . o r g . b r > � � $ F H V V R � H P � � � � � P D L R � � � � � �
A s s i s t a a o v í d e o “ G e s t ã o d e p e q u e n a s e m p r e s a s ( A r e s p o n s a b i l i d a d e s o c i a l n a 
p e q u e n a e m p r e s a ) ”
‡ � 2 � Y t G H R � H P � T X H V W m R � D S U H V H Q W D � X P D � G U D P D W L ] D o m R � V R E U H � R � F R Q F H L W R � G H � U H V S R Q V D E L O L G D G H � V R F L D O �
n a s e m p r e s a s r e l a c i o n a n d o - o c o m a n o ç ã o d e é t i c a e c o m o s i m p a c t o s d e a ç õ e s e m p r e s a r i a i s 
s o b r e o s f u n c i o n á r i o s e a c o m u n i d a d e . A p a r t i r d i s s o , d i s c u t e t a m b é m n o ç õ e s d e é t i c a r e l a c i o n a d a s 
j � S U H V W D o m R � G H � V H U Y L o R V � Q D � F R P X Q L G D G H � � U H À H W L Q G R � V R E U H � R V � L P S D F W R V � G H V W D V � D o } H V � V R E U H � W R G R V �
R V � H Q Y R O Y L G R V � Q R � S U R F H V V R � � 9 R F r � S H U F H E H U i � T X H � R V � F R Q W H ~ G R V � H � F R Q F H L W R V � D S U H V H Q W D G R V � Q R �
Y t G H R � Y m R � D R � H Q F R Q W U R � G D V � G L V F X V V } H V � W H y U L F D V � G H V H Q Y R O Y L G D V � D R � O R Q J R � G R � W H [ W R � G H V W D � D X O D �
' L V S R Q t Y H O � H P � � < h t t p : / / Z Z Z � \ R X W X E H � F R P � Z D W F K " Y , / 7 [ J = , N � ) R > � � $ F H V V R � H P � � � � � P D L R � � � � � �
A C O M PA N H E N A W E BA C O M PA N H E N A W E B
1 0
I n s t r u ç õ e s :
$ J R U D � � F K H J R X � D � V X D � Y H ] � G H � H [ H U F L W D U � V H X � D S U H Q G L ] D G R � � $ � V H J X L U � � Y R F r � H Q F R Q W U D U i � D O J X P D V � T X H V W } H V � G H � P ~ O W L S O D �
H V F R O K D � H � G L V V H U W D W L Y D V � � / H L D � F X L G D G R V D P H Q W H � R V � H Q X Q F L D G R V � H � D W H Q W H � V H � S D U D � R � T X H � H V W i � V H Q G R � S H G L G R �
A G O R A É A S U A V E Z
Q u e s t ã o 1
1 D V � J U D Q G H V � H P S U H V D V � p � F R P X P � D � R U J D Q L ] D o m R � G H � H Y H Q W R V � D Q X D L V � H � U H J X O D U H V � � T X H � E X V F D P � S U R P R Y H U � D o } H V � G H � F L G D G D Q L D � W D L V �
F R P R � X P � G L D � S D U D � U H J X O D U L ] D o m R � G H � G R F X P H Q W R V � � H [ D P H V � G H � V D ~ G H � S U H Y H Q W L Y R V � H � G R D o m R � G H � P D Q W L P H Q W R V � H � E U L Q T X H G R V � S D U D � R U -
J D Q L ] D o } H V � Q m R � J R Y H U Q D P H Q W D L V � � 2 1 * V � � � ( V V D V � D o } H V � E X V F D P � S U R P R Y H U � R � E H P � H V W D U � V R F L D O � G D � F R P X Q L G D G H � H P � T X H � D � H P S U H V D �
H V W i � L Q V H U L G D � � F R P R � X P D � P D Q H L U D � L Q G L U H W D � G H � D W H Q G H U � D � L Q W H U H V V H V � H � X V X I U X L U � G D � U L T X H ] D � J H U D G D � S R U � D P E D V � D V � S D U W H V � W D P E p P � G H �
m a n e i r a i n d i r e t a , i n c l u i n d o a p a r t i c i p a ç ã o d o s c o l a b o r a d o r e s .
7 D U H I D � � & R P � E D V H � Q R � S D U i J U D I R � D Q W H U L R U � � L Q G L T X H � T X D L V � V m R � D V � P D Q H L U D V � Y L i Y H L V � H � S R V V t Y H L V � G H � S U R P R o m R � G D � 5 H V S R Q V D E L O L G D G H �
6 R F L D O � Q X P D � H P S U H V D � G H � S H T X H Q R � S R U W H � � T X H � Q m R � G L V S } H � G H � W D Q W R V � U H F X U V R V � P D W H U L D L V � H � ¿ Q D Q F H L U R V � � R X � V H M D � � Q D � T X D O � D � J H U D o m R �
G H � U L T X H ] D � P X L W D V � Y H ] H V � p � W m R � O L P L W D G D � T X H � Q m R � p � S R V V t Y H O � D U F D U � F R P � F X V W R V � P D L R U H V � G R � T X H � D T X H O H V � U H O D F L R Q D G R V � j � V X D � V X E V L V -
t ê n c i a e à s u a m a n u t e n ç ã o .
Q u e s t ã o 2
A p r e s e n ç a d e r e c u r s o s m a t e r i a i s e h u m a n o s n u m a o r g a n i z a ç ã o n e c e s s i t a d e a g r u p a m e n t o c o m v i s t a s à p r o d u ç ã o d e r e s u l t a d o s 
F D G D � Y H ] � P H O K R U H V � Q D V � R U J D Q L ] D o } H V � � 1 H V V H � V H Q W L G R � � p � Q H F H V V i U L R � T X H � K D M D � T X D O � D o m R � S R U � S D U W H � G D � R U J D Q L ] D o m R "
0 D U T X H � D � D O W H U Q D W L Y D � F R P � D � U H V S R V W D � F R U U H W D � �
a ) P l a n e j a m e n t o t á t i c o .
b ) A d m i n i s t r a ç ã o d e e m p r e s a .
c ) G o v e r n a n ç a c o r p o r a t i v a .
d ) R e s p o n s a b i l i d a d e S o c i a l e m p r e s a r i a l .
e ) A d m i n i s t r a ç ã o c o m p e t e n t e .
1 1
A G O R A É A S U A V E Z
Q u e s t ã o 3
$ � Q R o m R � G H � F R P S H W r Q F L D � H V W i � G L U H W D P H Q W H � O L J D G D � D R � ³ V D E H U � I D ] H U ´ � R U J D Q L ] D F L R Q D O � � T X H � V m R � V H X V � G L I H U H Q F L D L V � S D U D � R � D O F D Q F H � G H �
P H W D V � � � 1 R � T X H � H V W H � ³ V D E H U � I D ] H U ´ � S R G H � V H � W U D Q V I R U P D U � Q D V � R U J D Q L ] D o } H V "
a ) E m v a n t a g e m c o m p e t i t i v a .
b ) E m c o m p e t ê n c i a s . 
c ) E m a d m i n i s t r a ç ã o c o m p e t e n t e .
d ) E m g e r a ç ã o d e e m p r e g o e r e n d a .
e ) E m s a b e r e s e c o n h e c i m e n t o s .
Q u e s t ã o 4
2 � S U R F H V V R � G H � J H U D o m R � G H � U L T X H ] D � Q X P D � H P S U H V D � R F R U U H � D W U D Y p V � G D � H [ H F X o m R � G H � D W L Y L G D G H V � H � W D U H I D V � � R X � V H M D � � G R � W U D E D O K R � G H �
W R G R V � � 1 D � V X D � E X V F D � L Q F H V V D Q W H � S R U � L Q R Y D o m R � � T X D O � p � R � F R Q F H L W R � T X H � D � D G P L Q L V W U D o m R � P R G H U Q D � Q m R � S R G H � G H L [ D U � G H � F R Q V L G H U D U � � S R L V �
p � F H Q W U D O � H � � D � O H Y D U i � D R � V X F H V V R " �
a ) O d e g o v e r n a n ç a c o r p o r a t i v a .
b ) O d e c o m p e t ê n c i a s .
c ) O d e v a l o r .
d ) O d e c a s c a t a d e c o m p e t ê n c i a s .
e ) O d e r e d e s d e v a l o r .
1 2
Q u e s t ã o 5
A s a ç õ e s d a o r g a n i z a ç ã o e s e u s i m p a c t o s s o b r e o c o n t e x t o e x t e r n o p o d e m s e r o b s e r v a d o s p o r u m d o c u m e n t o d e n o m i n a d o b a -
O D Q o R � V R F L D O � � ( V V H � G RF X P H Q W R � W R U Q D � X P D � H P S U H V D � F D G D � Y H ] � P D L V � p W L F D � H � V R F L D O P H Q W H � F R P S U R P H W L G D � � S R L V � S U L Y L O H J L D � T X D O � L V � � H O H -
P H Q W R � V � � G D � V X D � F R P S R V L o m R "
a ) O s d i r i g e n t e s .
b ) O s s t a k e h o l d e r s .
c ) A c o m u n i d a d e .
d ) O s i n v e s t i d o r e s .
e ) O s c o l a b o r a d o r e s .
Q u e s t ã o 6
A n o ç ã o d o “ s a b e r f a z e r ” n u m a o r g a n i z a ç ã o e s t á d i r e t a m e n t e l i g a d a a o c o n c e i t o d e c o m p e t ê n c i a , b u s c a n d o e x t r a i r o m á x i m o d e 
V H X V � U H F X U V R V � F R P � R � P t Q L P R � G H � F X V W R V � H � H V I R U o R V � � 1 H V V H � V H Q W L G R � G H ¿ Q D � ³ F R P S H W r Q F L D V ´ � W H F Q L F D P H Q W H � � H [ S O L F D Q G R � H P � V X D � U H V -
S R V W D � S R U � T X H � V H X � V L J Q L ¿ F D G R � Q m R � p � ~ Q L F R �
Q u e s t ã o 7
1 X P D � R U J D Q L ] D o m R � p � Q H F H V V i U L R � T X H � K D M D � X P D � D G P L Q L V W U D o m R � G D V � F R P S H W r Q F L D V � � R U J D Q L ] D Q G R � D V � H � K L H U D U T X L ] D Q G R � D V � H P � I R U P D �
G H � F D V F D W D � � R � T X H � I D F L O L W D � H � R W L P L ] D � R � S U R F H V V R � G H � D O F D Q F H � G H � P H W D V � � ( [ S O L T X H � G R � T X H � V H � W U D W D � D � F D V F D W D � G H � F R P S H W r Q F L D V � � F L W D Q G R �
e e x p l i c a n d o d e m o d o s u c i n t o s e u s c o m p o n e n t e s d e a c o r d o c o m a t e o r i a .
Q u e s t ã o 8
2 � S U L Q F L S D O � R E M H W L Y R � G H � X P D � R U J D Q L ] D o m R � O X F U D W L Y D � � H P S U H V D � � p � D � J H U D o m R � G H � U L T X H ] D � � 3 D U D � L V V R � � H O D � E X V F D � V H P S U H � L Q R Y D U � � V H � W R U -
Q D U � F R P S H W L W L Y D � � W H Q G R � V R E U H � R � F R Q F H L W R � G H � Y D O R U � X P D � D W H Q o m R � H V S H F L D O � � ' H ¿ Q D � H V W H � F R Q F H L W R � � D S U H V H Q W D Q G R � H P � V X D � U H V S R V W D � D V �
Y D U L i Y H L V � T X H � H O H � D G T X L U H �
A G O R A É A S U A V E Z
1 3
Q u e s t ã o 9
2 � F R Q W H [ W R � J O R E D O L ] D G R � H � G H V L J X D O � G R � V p F X O R � ; ; , � p � W m R � F R P S O H [ R � T X H � D V � H P S U H V D V � V m R � G H V D ¿ D G D V � D � D O L Q K D U � V H X V � L Q W H U H V V H V � D R V �
L Q W H U H V V H V � G R V � S ~ E O L F R V � H Q Y R O Y L G R V � H P � V X D V � D o } H V � � D � ¿ P � G H � T X H � S R V V D P � D W H Q G H U � j V � H [ L J r Q F L D V � H � F D U D F W H U t V W L F D V � G R � P H U F D G R � H �
V R E U H Y L Y H U � Q R � W H P S R � � 7 H F Q L F D P H Q W H � K i � G X D V � D E R U G D J H Q V � � S R Q W R V � G H � Y L V W D � � S D U D � F R P S U H H Q V m R � H � U H À H [ m R � G D � 5 H V S R Q V D E L O L G D G H �
6 R F L D O � ( P S U H V D U L D O � � 5 6 ( � � � ( [ S O L T X H � T X D L V � V m R � H V V H V � S R Q W R V � G H � Y L V W D V � � D S U H V H Q W D Q G R � H P � V X D � U H V S R V W D � D V � S U L Q F L S D L V � F D U D F W H U t V W L F D V �
d e c a d a u m .
Q u e s t ã o 1 0
N a a t u a l i d a d e , a R e s p o n s a b i l i d a d e S o c i a l E m p r e s a r i a l ( R S E ) e n g l o b a t o d a s a s a ç õ e s d a o r g a n i z a ç ã o e s e u s i m p a c t o s s o b r e o 
F R Q W H [ W R � H [ W H U Q R � � $ � 5 6 ( � V X V F L W D � D � S U H R F X S D o m R � F R P � R � E H P � H V W D U � G H � W R G R V � G D � H P S U H V D � � G R � D P E L H Q W H � H � G D � F R P X Q L G D G H � H P � T X H �
H O D � H V W i � L Q V H U L G D � � & R P � L V V R � � L Q Y H V W L P H Q W R V � V R F L D L V � V m R � I H L W R V � H P � i U H D V � G L V W L Q W D V � G D � R U J D Q L ] D o m R � � 4 X D L V � i U H D V � V m R � H V W D V � H � T X D L V �
V m R � V X D V � F D U D F W H U t V W L F D V "
A G O R A É A S U A V E Z
F I N A L I Z A N D O
& R P � E D V H � Q D � O H L W X U D � G R � W H [ W R � � Y R F r � S { G H � S H U F H E H U � T X H � R V � F R Q F H L W R V � G H � p W L F D � � G H � F R P S H W r Q F L D V � H � G H � U H V S R Q V D E L O L G D G H �
s o c i a l e s t ã o c o r r e l a c i o n a d o s à s a ç õ e s e m p r e s a r i a i s e à f o r m a d e c o m p r e e n s ã o d e s t a s . O c o n t e x t o g l o b a l i z a d o e 
U H S O H W R � G H � G H V L J X D O G D G H V � S U R P R Y H X � R � T X H V W L R Q D P H Q W R � H � R � G H V H Q Y R O Y L P H Q W R � G H � D o } H V � V R F L D O P H Q W H � F R P S U R P H W L G D V � � T X H �
F R Q V L G H U D P � R � L P S D F W R � V R E U H � D � F R P X Q L G D G H � G D V � S U R G X o } H V � G H � U L T X H ] D V � S H O D V � R U J D Q L ] D o } H V � � ( V W D V � � S R U � V X D � Y H ] � � W H Q W D P �
F R P S U H H Q G H U � R � F R Q W H [ W R � H � L Q W H U Y L U � Q H O H � Y L V D Q G R � D R � E H Q H I t F L R � H � D R � D W H Q G L P H Q W R � G H � L Q W H U H V V H V � G H � W R G R V � H Q Y R O Y L G R V � � 9 R F r � �
R E V H U Y D U i � T X H � R � F R Q K H F L P H Q W R � W H y U L F R � G H V V H V � I D W R U H V � S U R S L F L D U i � T X H � Y R F r � F R P S U H H Q G D � R � F R Q W H [ W R � D P E L H Q W D O � H P � T X H �
X P D � R U J D Q L ] D o m R � V H � L Q V H U H � � V H X V � L P S D F W R V � H � V X D V � U H V S R Q V D E L O L G D G H V � R U J D Q L ] D F L R Q D L V � � D � ¿ P � G H � T X H � H V W D V � ¿ T X H P � P D L V �
r i c a s , a m p l a s e f u n d a m e n t a d a s .
1 4
R E F E R Ê N C I A S
C H I A V E N A T O , I . A d m i n i s t r a ç ã o : t e o r i a , p r o c e s s o e p r á t i c a . R i o d e J a n e i r o , E l s e v i e r , 2 0 1 1 .
G L O S S Á R I O
C a d e i a d e v a l o r : p � R � F R Q M X Q W R � L Q W H J U D G R � G H � D W L Y L G D G H V � F U L D G R U D V � G H � Y D O R U � T X H � F R P H o D P � F R P � P D W p U L D V � S U L P D V � E i V L F D V �
p r o v i n d a s d e f o r n e c e d o r e s e v ã o s e m o v i m e n t a r e m s é r i e s d e a t i v i d a d e s a g r e g a d o r a s d e v a l o r .
C a s c a t a d e c o m p e t ê n c i a : � F R Q V L V W H � Q D � D G P L Q L V W U D o m R � G H � F R P S H W r Q F L D V � G H � P D Q H L U D � K L H U D U T X L ] D G D � Q X P D � R U J D Q L ] D o m R �
C o m p e t ê n c i a : � F R Q V L V W H � Q R V � U H S H U W y U L R V � G H � F R P S R U W D P H Q W R � T X H � D O J X P D V � S H V V R D V � R X � H P S U H V D V � G R P L Q D P � P H O K R U � T X H �
o u t r a s .
R e s p o n s a b i l i d a d e S o c i a l E m p r e s a r i a l : p � R � J U D X � G H � R E U L J D o } H V � D G R W D G R � S R U � X P D � H P S U H V D � D R � D V V X P L U � D o } H V � T X H �
p r o t e j a m e m e l h o r e m o b e m - e s t a r d a s o c i e d a d e c o n f o r m e e l a p r o c u r a a t i n g i r o s p r ó p r i o s i n t e r e s s e s .
S t a k e h o l d e r s : � V m R � S H V V R D V � R X � J U X S R V � T X H � F R Q W U L E X t U D P � G L U H W D � R X � L Q G L U H W D P H Q W H � Q D � J H U D o m R � G H � U L T X H ] D � G H � X P D �
o r g a n i z a ç ã o .
1 5
G A B A R I T O
Q u e s t ã o 1
R e s p o s t a : V o c ê p o d e i n d i c a r a s s e g u i n t e s a ç õ e s : i ) d o a ç õ e s a n u a i s d e p a r t e d e a l g u n s d e s e u s b e n s e s e r v i ç o s p a r a 
D O J X P D � L Q V W L W X L o m R � ¿ O D Q W U y S L F D � � R � T X H � U H Q G H U L D � G H V F R Q W R V � G R � , P S R V W R � G H � 5 H Q G D � � L L � � E X V F D � G H � J H U D o m R � G H � H P S U H J R � H �
F R Q V H TX H Q W H P H Q W H � G H � U H Q G D � � F R Q W U D W D Q G R � P R U D G R U H V � G D � F R P X Q L G D G H � H P � T X H � D � H P S U H V D � H V W i � L Q V H U L G D � � L L L � � G L V S R Q L E L O L ] D o m R �
H Y H Q W X D O � G H � V H X � H V S D o R � I t V L F R � S D U D � D W L Y L G D G H V � F R P X Q L W i U L D V � � L Y � � S U R P R o m R � R X � S D U W L F L S D o m R � G H � S D O H V W U D V � W H P i W L F D V � �
d i s p o n i b i l i z a n d o c o l a b o r a d o r e s p a r a c o n t r i b u i r .
Q u e s t ã o 2
R e s p o s t a : A l t e r n a t i v a E .
Q u e s t ã o 3
R e s p o s t a : A l t e r n a t i v a A . 
Q u e s t ã o 4
R e s p o s t a : A l t e r n a t i v a C .
Q u e s t ã o 5
R e s p o s t a : A l t e r n a t i v a B . 
Q u e s t ã o 6
R e s p o s t a : $ V � F R P S H W r Q F L D V � F R Q V L V W H P � � V H J X Q G R � & K L D Y H Q D W R � � � � � � � � S � � � � � � � H P � ³ U H S H U W y U L R V � G H � F R P S R U W D P H Q W R � T X H �
D O J X P D V � S H V V R D V � R X � H P S U H V D V � G R P L Q D P � P H O K R U � T X H � R X W U D V ´ � � 2 � F R Q F H L W R � G H � F R P S H W r Q F L D � Q m R � p � ~ Q L F R � � S R U p P � W R G D V �
D V � V X D V � D F H S o } H V � F R Q Y H U J H P � S D U D � D � Q R o m R � G H � T X H � V H � W U D W D � G H � X P � F R Q M X Q W R � G H � V D E H U H V � H � F R Q K H F L P H Q W R V � T X H � V m R �
d i s p o n i b i l i z a d o s p a r a o a l c a n c e d e m e t a s .
1 6
Q u e s t ã o 7
R e s p o s t a : $ � F D V F D W D � G H � F R P S H W r Q F L D V � R U J D Q L ] D F L R Q D L V � F R U U H V S R Q G H � D � X P D � K L H U D U T X L ] D o m R � G H V W D V � � 1 R � W R S R � G H V V D � F D V F D W D �
s e e n c o n t r a m a s c o m p e t ê n c i a s e s s e n c i a i s ( r e c o n h e c i m e n t o d a e x c e l ê n c i a e d i f e r e n c i a l o b s e r v á v e l ) , p a s s a n d o p a r a a s 
I X Q F L R Q D L V � � I X Q F L R Q D P H Q W R � L Q W H J U D G R � G R V � G H S D U W D P H Q W R V � G D V � H P S U H V D V � � � J H U H Q F L D L V � � ³ V D E H U � I D ] H U ´ � J H U H Q F L D O � � H � S R U � ¿ P �
c h e g a n d o à s c o m p e t ê n c i a s p e s s o a i s ( t a l e n t o h u m a n o ) ; c o m o a l e g a C h i a v e n a t o ( 2 0 1 1 ) .
Q u e s t ã o 8
R e s p o s t a : 2 � F R Q F H L W R � G H � Y D O R U � W H P � Y i U L R V � V L J Q L ¿ F D G R V � � ¿ O R V y ¿ F R V � � F D U i W H U � G H V H M D G R � R X � H V W L P D G R � � � S V L F R O y J L F R V � � D S U H F L D o m R �
s u b j e t i v a d a s p r e f e r ê n c i a s d a s p e s s o a s ) e e c o n ô m i c o s ( a p r e c i a ç ã o d e u m b e m b a s e a d o e m s u a u t i l i d a d e e p o s s i b i l i d a d e 
d e t r o c a l u c r a t i v a ) ( C H I A V E N A T O , 2 0 1 1 ) .
Q u e s t ã o 9
R e s p o s t a : 6 H J X Q G R � & K L D Y H Q D W R � � � � � � � � � H [ L V W H P � R V � S R Q W R V � G H � Y L V W D � F O i V V L F R � H � V R F L R H F R Q { P L F R � T X H � I X Q F L R Q D P � F R P R �
e s t r a t é g i a s d e R e s p o n s a b i l i d a d e S o c i a l . N o p o n t o d e v i s t a c l á s s i c o , o f o c o e s t á n a m á x i m a l u c r a t i v i d a d e d a e m p r e s a , 
s e n d o a g e r a ç ã o d e r e n d i m e n t o s p e r t e n c e n t e u n i c a m e n t e a o s i n v e s t i d o r e s . N o p o n t o d e v i s t a s o c i o e c o n ô m i c o , o f o c o 
H V W i � Q R � E H P � H V W D U � V R F L D O � G D � F R P X Q L G D G H � H P � T X H � D � O X F U D W L Y L G D G H � G D � H P S U H V D � p � F R Q V L G H U D G D � D � O R Q J R � S U D ] R �
Q u e s t ã o 1 0
R e s p o s t a : D e a c o r d o c o m C h i a v e n a t o ( 2 0 1 1 ) , s ã o e l a s : á r e a f u n c i o n a l e e c o n ô m i c a ( c o m a p r o d u ç ã o d e b e n s e 
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