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Links Úteis e Textos Complementares

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Links Úteis e Textos Complementares
Entendendo o usuário
Entendendo os usuários (texto) - https://goo.gl/B9Z5rZ
Toothbrush, Vitamins and Pain Killers (texto) - https://goo.gl/Zven7p
The Field Guide to Human-Centered Design (livro) - https://goo.gl/G6nNhg
Brené Brown on Empathy (video) - https://goo.gl/dfaefA
Well-Designed: How to Use Empathy to Create Products People Love (livro) - https://goo.gl/cVA9oX
Como conduzir uma pesquisa?
A 5-Step Process For Conducting User Research (texto) - https://goo.gl/cX1CAJ
The UX Research Plan That Stakeholders Love (texto) - https://goo.gl/LYbimM
The Rainbow Spreadsheet: A Collaborative Lean UX Research Tool (texto) - https://goo.gl/rRwZaM
Interviewing Users (texto) - https://goo.gl/uEBPVj
Personas e Jobs to be Done
Personas vs. Jobs-to-Be-Done (texto) - https://goo.gl/zr5B4p
Why Personas Fail (texto) - https://goo.gl/aM2EgD
intercom on jobs-to-be-done (livro) - https://goo.gl/J7a1uV
Clayton Christensen on job to be done (vídeo)- https://goo.gl/9Xm3L3
(HBS) Know Your Customers’ “Jobs to Be Done” (texto) - https://goo.gl/PTEpHa
Jornada do usuário
Mapeando a jornada e a experiência do usuário (texto) - https://goo.gl/p6sEmV

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