Project_Canvas

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W
HO
Executive Sponsor
Who is accountable for the success of the 
project?
Governance
Who is responsible for what?
W
HY
Purpose & Passion 
“Why” are we doing the project?
Rationale & Business Case
What are the expected Benefits?
W
HA
T, 
HO
W
 &
 W
HE
N
Scope
What will the project produce and deliver?
Time
When will the project be completed?
Cost
How much will the project cost?
How many resources do we need ?
Quality
How do we ensure meeting the quality 
standards?
Risk Management
Have the key risk been identified?
Do we have a plan B?
Procurement
How are we going to manage the external 
contributors?
Human Resources
What skills do we need?
How are we going to keep the team 
motivated?
Stakeholders
Are key and impacted parties supporting the 
project?
Change Management
How are we going to engage the 
stakeholders and remove barriers to 
change?
W
HE
RE Project Driven Organization
Culture, Structure, Priorities, Competencies
Has our organization and culture been adapted to succeed in a project driven world?
PROJECT CANVAS
The Project Economy
RunHandOver
Implement
(monitoring, reporting, testing)
PlanInitiateIdeation
Benefits
©
 Antonio Nieto-Rodriguez
The Project Canvas
by Antonio Nieto-Rodriguez
www. a n t o n i o n i e t o r o d r i g u e z . c om
http://www.antonionietorodriguez.com/
Need to Simplify Project Management
• Project management methods have tended to be too complex to be easily 
understood and applied by non-experts. The pivotal assumption has been 
that documenting every aspect of a project in detail will provide a high 
level of control of the planned activities during the implementation of the 
project. Many project managers ended up producing massive numbers of 
documents and swathes of paperwork, leading to an overall feeling that 
the role was primarily administrative.
• In contrast, widely used management disciplines are often linked to a few 
simple frameworks that can be easily understood, and applied, not only by 
managers but also by the majority of individuals. Porter’s Five Forces and 
value chain analysis help to make strategy a key area for every 
organization to apply.
• After studying hundreds of successful and failed projects ranging from 
small individual ones, I have developed a simple tool – the Project Canvas 
– that can be applied by any individual, team, organization or country.
• The framework, which covers the basic principles and fundamentals of 
projects that everyone should know, is practical and easy to implement. It 
is a proven tool that will assist you in leading projects more successfully 
and in making your dreams a reality. 
2
Project 
Management 
Professionals (5%)
Temporary 
involved in 
Projects (25%)
Occasional 
involved in 
Projects (70%)
N
othing
©
 Antonio Nieto-Rodriguez
Inspired by ….. the Business Model Canvas
Over 5 million people use the Business Model Canvas.
Alex Osterwalder & Yves Pigneur
©
 Antonio Nieto-Rodriguez3
W
HO
Executive Sponsor
Who is accountable for the success of the 
project?
Governance
Who is responsible for what?
W
HY
Purpose & Passion 
“Why” are we doing the project?
Rationale & Business Case
What are the expected Benefits?
W
HA
T, 
HO
W
 &
 W
HE
N
Scope
What will the project produce and deliver?
Time
When will the project be completed?
Cost
How much will the project cost?
How many resources do we need ?
Quality
How do we ensure meeting the quality 
standards?
Risk Management
Have the key risk been identified?
Do we have a plan B?
Procurement
How are we going to manage the external 
contributors?
Human Resources
What skills do we need?
How are we going to keep the team 
motivated?
Stakeholders
Are key and impacted parties supporting the 
project?
Change Management
How are we going to engage the 
stakeholders and remove barriers to 
change?
W
HE
RE Project Driven Organization
Culture, Structure, Priorities, Competencies
Has our organization and culture been adapted to succeed in a project driven world?
PROJECT CANVAS
The Project Economy
RunHandOver
Implement
(monitoring, reporting, testing)
PlanInitiateIdeation
Benefits
©
 Antonio Nieto-Rodriguez4
How to apply the Project Canvas Framework? 
• The framework can be used by leaders and 
project managers at the beginning of a 
project to assess how well it has been defined 
and whether it is worth starting right away or 
needs further refinement. 
• It can be also used through the project 
lifecycle to assess the health of the project 
and areas that need attention. 
• It can be applied to programs, strategic 
initiatives and any other activities that can be 
considered projects.
•Walk with the team, leaders, or stakeholders 
through the four dimensions (in order) and 
each of their elements. Ensure that everyone 
understand what is meant and agrees on the 
status.
PROJECT CANVAS
The Project Revolution
W
HO
Executive Sponsor
Who is accountable for the success of the 
project?
Governance
Who is responsible for what?
W
HY
Purpose & Passion 
“Why” are we doing the project?
Rationale & Business Case
What are the expected Benefits?
W
HA
T, 
HO
W
 &
 W
HE
N
Scope
What will the project produce and deliver?
Time
When will the project be completed?
Cost
How much will the project cost?
How many resources do we need ?
Quality
How do we ensure meeting the quality 
standards?
Risk Management
Have the key risk been identified?
Do we have a plan B?
Procurement
How are we going to manage the external 
contributors?
Human Resources
What skills do we need?
How are we going to keep the team 
motivated?
Stakeholders
Are key and impacted parties supporting the 
project?
Change Management
How are we going to engage the 
stakeholders and remove barriers to 
change?
W
HE
RE Project Driven Organization
Culture, Structure, Priorities, Competencies
Has our organization and culture been adapted to succeed in a project driven world?
Key Benefits
1. Easy to apply, also for the non professional
2. Focus on the fundamentals in a simple manner
3. Identifies weak and strong areas
4. Dialogue around things that matter, not papers
5. Creates alignment and buying around the project
©
 Antonio Nieto-Rodriguez5
PROJECT CANVAS
The Project Revolution
W
HO
Executive Sponsor
Who is accountable for the success of the 
project?
Governance
Who is responsible for what?
W
HY
Purpose & Passion 
“Why” are we doing the project?
Rationale & Business Case
What are the expected Benefits?
W
HA
T, 
HO
W
 &
 W
HE
N
Scope
What will the project produce and deliver?
Time
When will the project be completed?
Cost
How much will the project cost?
How many resources do we need ?
Quality
How do we ensure meeting the quality 
standards?
Risk Management
Have the key risk been identified?
Do we have a plan B?
Procurement
How are we going to manage the external 
contributors?
Human Resources
What skills do we need?
How are we going to keep the team 
motivated?
Stakeholders
Are key and impacted parties supporting the 
project?
Change Management
How are we going to engage the 
stakeholders and remove barriers to 
change?
W
HE
RE Project Driven Organization
Culture, Structure, Priorities, Competencies
Has our organization and culture been adapted to succeed in a project driven world?
Smart Pho
ne 
Disrupt Ind
ustry
Best Team
100% dedi
catedFixed D
eadline
January 20
07
Top Priorit
y Project 
for Apple
Steve Jobs
 as 
Sponsor 40
% in the 
Project
PROJECT PURPLE
RunHandOver
Implement
(monitoring, reporting, testing)
PlanInitiateIdeation
Benefits EXAMPLE
©
 Antonio Nieto-Rodriguez6
Teach Thought Leader
WorkLife
• Website: http://www.antonionietorodriguez.com/
• LinkedIn: http://be.linkedin.com/in/antonionietorodriguez
• Youtube: The Project Economy by ANR
• Twitter: @anietorodriguez
• Newsletter: Sign-up here, Join more than 51.000 expert 
http://www.antonionietorodriguez.com/
http://be.linkedin.com/in/antonionietorodriguez
https://www.youtube.com/channel/UCp6jQanzTMJm-tLiIqObDlg
https://antonionietorodriguez.com/newsletter/www.antonionietorodriguez.com
The Project Revolution
By 2025, regardless of industry or sector, senior leaders and managers will spend at least 
60% of their time selecting, prioritizing, and driving the execution of projects. In fact, soon 
"we will all become project leaders, but many of us are not prepared for this shift.”
Time to Reinvent Project Management
Recently Gartner claimed that 80 % of today’s Project Management tasks will be 
eliminated by 2030 as Artificial Intelligence Takes Over. Which we should see as a 
call for action to redefine the future of our profession. 
Other ANR Webinars @ www.projectmanagement.com
The Project Manifesto
Widely used management disciplines are often linked to a few simple frameworks 
that can be easily understood, and applied, not only by managers but also by the 
majority of individuals. Porter’s Five Forces is a great example.
©
 Antonio Nieto-Rodriguez8
https://www.projectmanagement.com/videos/533302/The-Project-Revolution--The-Implications-of-the-Silent-Disruption-That-Is-Taking-Place-and-the-New-Skills-Needed-to-Adapt
https://www.projectmanagement.com/videos/578138/Time-to-Reinvent-Project-Management
https://www.projectmanagement.com/videos/605933/The-Project-Manifesto---The-Guiding-Principles-of-the-Project-Economy