Assess the following statements about experience marketing: I. It is a new approach that opposes traditional marketing. II. It focuses on the appro...
Assess the following statements about experience marketing:
I. It is a new approach that opposes traditional marketing.
II. It focuses on the approach of attributes and benefits of products and services for more subjective decision making.
III. Forms a communication compound that promotes differentiated offers to meet market demands, strengthening the relationship between brands and consumers.
a. I, II, III.
b. I and II only.
c. I and III only.
d. II and III only.
e. III only.
I. It is a new approach that opposes traditional marketing.
II. It focuses on the approach of attributes and benefits of products and services for more subjective decision making.
III. Forms a communication compound that promotes differentiated offers to meet market demands, strengthening the relationship between brands and consumers.
a. I, II, III.
b. I and II only.
c. I and III only.
d. II and III only.
e. III only.
💡 1 Resposta
Ed 
A alternativa correta é a letra c) I e III apenas. A afirmação I está correta, pois o marketing de experiência é uma abordagem mais recente que se diferencia do marketing tradicional. Já a afirmação II está incorreta, pois o marketing de experiência não se concentra apenas nos atributos e benefícios dos produtos, mas sim na criação de experiências memoráveis para os consumidores. A afirmação III está correta, pois o marketing de experiência busca promover ofertas diferenciadas que atendam às demandas do mercado, fortalecendo o relacionamento entre marcas e consumidores.
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