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How did Coca-Cola expand globally? In the 1920s, the first box for six bottles was created, facilitating its transportation and distribution. In t...

How did Coca-Cola expand globally?

In the 1920s, the first box for six bottles was created, facilitating its transportation and distribution. In the 1930s, Coca-Cola was already present in 44 countries around the world, and this number has been increasing throughout the 20th century. In the 1950s, Coca-Cola began to be produced in Spain thanks to the first two bottling plants established in that country.

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Empresa y su contexto Coca-Cola
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Finanças Corporativas Instituto Politécnico NacionalInstituto Politécnico Nacional

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Coca-Cola expanded globally through various strategies. One of the key factors was the creation of the six-bottle carton in the 1920s, which made transportation and distribution easier. In the 1930s, Coca-Cola had already established its presence in 44 countries worldwide. Throughout the 20th century, the company continued to expand its reach, entering new markets and establishing bottling plants in different countries. For example, in the 1950s, Coca-Cola started production in Spain with the establishment of two bottling plants. This continuous expansion and establishment of local production facilities contributed to Coca-Cola's global presence.

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