"To have good performance, the salesperson needs to have some innate (or acquired) characteristics, an appropriate behavior for selling, and techni...

"To have good performance, the salesperson needs to have some innate (or acquired) characteristics, an appropriate behavior for selling, and techniques for approaching the consumer" (COSTA, 2003, p. 81). There are numerous professionals who aim to succeed in selling their products, services, and advice through marketing carried out on YouTube channels. However, only a small minority actually succeeds with the use of this tool. Choose the correct alternative regarding the factors that are considered key to success with this type of promotion:


a. Objectivity, persistence, and creativity.
b. Objectivity, persistence, and empathy.
c. Exemplary curriculum, persistence, and creativity.
d. Good looks, persistence, and creativity.
e. Objectivity, persuasion, and creativity.