What was the objective of the mixed-methods research conducted in Bogotá regarding the perception of customers towards Adriana Santacruz's home dec...
What was the objective of the mixed-methods research conducted in Bogotá regarding the perception of customers towards Adriana Santacruz's home decoration products?
The objective was to define the determining attributes for consumption of the products, determine the acceptance of a possible offer by the company towards the home market, and propose the appropriate communication mix for the commercialization of these products.
The research was conducted with the entire population of high-income individuals in Bogotá.
The research used a probabilistic sampling strategy called muestreo aleatorio estratificado.
The preferred form of presentation for the home decoration products was in an empaque.
The objective was to define the determining attributes for consumption of the products, determine the acceptance of a possible offer by the company towards the home market, and propose the appropriate communication mix for the commercialization of these products.
The research was conducted with the entire population of high-income individuals in Bogotá.
The research used a probabilistic sampling strategy called muestreo aleatorio estratificado.
The preferred form of presentation for the home decoration products was in an empaque.
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Ed 
O objetivo da pesquisa de métodos mistos realizada em Bogotá em relação à percepção dos clientes em relação aos produtos de decoração para casa de Adriana Santacruz era definir os atributos determinantes para o consumo dos produtos, determinar a aceitação de uma possível oferta pela empresa no mercado doméstico e propor a combinação adequada de comunicação para a comercialização desses produtos. A pesquisa foi conduzida com toda a população de indivíduos de alta renda em Bogotá. A pesquisa utilizou uma estratégia de amostragem probabilística chamada muestreo aleatorio estratificado. A forma preferida de apresentação dos produtos de decoração para casa era em um empaque.
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