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What is the CRM used for by Nivea Brasil? a. To optimize its processes and maintain an efficient and agile operation. b. To extract valuable insi...

What is the CRM used for by Nivea Brasil?


a. To optimize its processes and maintain an efficient and agile operation.
b. To extract valuable insights from its data and make informed decisions.
c. To increase the visibility of its products on the internet and attract new customers.
d. To track customer preferences, purchase histories, and support requests.

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Direito Civil I Universidade Estácio de SáUniversidade Estácio de Sá

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The correct answer is: b. To extract valuable insights from its data and make informed decisions. CRM, which stands for Customer Relationship Management, is a tool used by companies to manage and analyze customer interactions and data. It helps companies like Nivea Brasil to understand their customers better, track their preferences, purchase histories, and support requests. By extracting valuable insights from this data, Nivea Brasil can make informed decisions to improve their products and services.

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