What is the correct anatomy of Ad #7?
The ad contains a photograph or image, a headline, a message, and a footer.
The illustration of a piggy bank...
What is the correct anatomy of Ad #7?
The ad contains a photograph or image, a headline, a message, and a footer. The illustration of a piggy bank creating a BCP account is what first catches the attention. The headline is "You only need 3 pieces of information!" The message is "To open your BCP account from the web." The footer redirects to a page to request information. The most important point to communicate is that to open a BCP account from the web, only three pieces of information are necessary: an email, phone number, and ID. The purpose is to get the recipient to open a BCP account. a) The ad lacks a headline. b) The ad lacks a message. c) The ad lacks a footer. d) The ad lacks an image.