Marketing, sales, and advertising are related concepts, but they have distinct roles and purposes. Here are the main differences between them: 1. Marketing: Marketing is a broader concept that encompasses various activities aimed at understanding and satisfying customer needs. It involves market research, product development, pricing, distribution, and promotion. Marketing focuses on creating value for customers and building long-term relationships. It includes strategic planning, branding, customer segmentation, and marketing communication. 2. Sales: Sales refers specifically to the process of selling products or services to customers. It involves activities such as prospecting, lead generation, negotiation, and closing deals. Sales professionals are responsible for building relationships with potential customers, understanding their needs, and persuading them to make a purchase. Sales is a crucial part of the overall marketing strategy, as it involves direct interaction with customers and generating revenue. 3. Advertising: Advertising is a subset of marketing that focuses on promoting products or services through various communication channels. It involves creating and delivering persuasive messages to target audiences to increase awareness, generate interest, and stimulate demand. Advertising can take the form of print ads, TV commercials, online banners, social media campaigns, and more. Its main goal is to reach a wide audience and influence their buying behavior. In summary, marketing is a comprehensive approach that encompasses various activities to understand and satisfy customer needs. Sales is the process of selling products or services directly to customers. Advertising is a specific promotional activity within marketing that aims to reach and persuade target audiences.
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Previsão e Mensuração da Demanda em Marketing
Previsão e Mensuração da Demanda em Marketing
Previsão e Mensuração da Demanda em Marketing
•UNINTER
Previsão e Mensuração da Demanda em Marketing
•UNIRITTER
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