Regarding the assertion "The market coverage can be intensive", what is the correct statement? Selective coverage occurs in all markets and segme...
Regarding the assertion "The market coverage can be intensive", what is the correct statement?
Selective coverage occurs in all markets and segments.
Sensitive, perishable products are not moved along the international physical distribution.
The choice of distribution channels is not linked to market characteristics.
The market coverage can be intensive.
Local coverage occurs only in its place of operation, and can be domestic or international.
Selective coverage occurs in all markets and segments.
Sensitive, perishable products are not moved along the international physical distribution.
The choice of distribution channels is not linked to market characteristics.
The market coverage can be intensive.
Local coverage occurs only in its place of operation, and can be domestic or international.
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Ed 
A afirmação correta é: "O mercado pode ter cobertura intensiva". A cobertura intensiva é uma estratégia de distribuição em que a empresa busca estar presente em todos os pontos de venda possíveis, maximizando a exposição do produto e aumentando as chances de venda. As outras afirmações não estão relacionadas à cobertura intensiva.
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