Leia o resumo de Helena: This research aims to think literary translation not in its conventional sense (that is, with regard to canonical literat...

Leia o resumo de Helena: This research aims to think literary translation not in its conventional sense (that is, with regard to canonical literature), but rather in the context of counseling literature (often referred to as self-help), analyzing the English translation of the book The Dreamseller, by Augusto Cury (2008). To this end, the Bakhtinian concept of speech genre in relation to Gideon Toury's (2012) concept of norms will be employed. The concept of speech genre helps to understand counseling books within the contexts of production of counseling books, reception and circulation, as opposed to less dynamic conceptions such as those of textual genre, besides textual type - more focused on the observation of the linguistic materiality of texts. Then, the idea of speech genre points to the function(s) of the text in the target system. The identification, description and understanding of translational norms revealed operational aspects of the speech genre of counseling in the corpus, showing the specifics of the target context in mobilizing this genre. 1) Você consegue identificar três problemas de coesão no resumo de Helena? 2) Quais sugestões você, como professora, acha pertinente dizer a ela?