Gestão do Ecossistema Digital_aula2

Prévia do material em texto

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https://www.linkedin.com/in/fernanda-cahen/
http://lattes.cnpq.br/6353336203341031
https://bv.fapesp.br/en/pesquisador/672517/fernanda-cecilia-ribeiro-cahen/
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Desafios
Oportunidades
Source: Gov.SA
Indústria 4.0
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Fonte: PwC Report
Available at:
https://www.pwc.ch/en/public
ations/2016/pwc_digital_transf
orm_how_mature_are_swiss_s
mes_survey_16_en.pdf
https://i40-self-assessment.pwc.de/i40/landing/
https://i40-self-assessment.pwc.de/i40/landing/
Competências
Organizacionais
Source: Adapted and updated from Dhanaraj, Cahen & Stal (2015); OICA, 2013; *Company´s annual reports
 
 
 
China 
57,711 (100%) 
 
 
China 
41,775 (53.4%) 
 
 
 
Italy 
40,819 (1.9%) 
 
 
 
Germany 
31,384 (1.4%) 
 
 
 
 
Brazil 
30,442 (100%) 
 
 
 
 
Germany 
22,170 (0.2%) 
 
 
 
Sweden 
20,295 (7%) 
 
 
 
 
India 
17,60 (1.4%) 
 
 
 
 
Korea 
15,470 (0.2%) 
 
 
 
 
Philippines 
15,403 (3.2%) 
 
US$ 1 Bi
2018
Um exemplo do mundo físico!
Competências
Organizacionais
Fonte: Delloite
Fonte: 
https://medium.co
m/hd-pro/how-
netflix-works-
explained-
b99da0164120
https://medium.com/hd-pro/how-netflix-works-explained-b99da0164120
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https://www.youtube.com/watch?v=YXQpgAAeLM4
https://www.youtube.com/watch?v=YXQpgAAeLM4
Fonte: Cnova, 2020
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Caso
1. O que está impulsionando o sucesso internacional da 
Stayfilm?
2. Quais são os desafios organizacionais para entrar e 
gerir ecossistemas digitais que a Stayfilm enfrenta em 
parceria com gigantes como o Facebook e outros?
https://www.youtube.com/watch?v=PslySEBNkhs&feature=youtu.be
https://www.youtube.com/watch?v=PslySEBNkhs&feature=youtu.be
https://www.youtube.com/watch?v=bLAr574ajaE&feature=youtu.be
Fonte: Delloite
Source: ©UNCTAD, based on UNCTAD’s FDI/MNE database, company reports and data from Orbis 
BvD and Thomson ONE.
The internet intensity matrix and the 
growth of digital MNEs 
Fonte: Delloite
Fonte: Delloite
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Fonte: Delloite