S10 _ Global Market Perspectives

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BUSINESS FACULTY
MANAGEMENT AND INTERNATIONAL BUSINESS
AUTHORS:
Balcázar Díaz, Annie del Rosario Larios Villasis, María Gracia Mercado Honores, María Fátima Moran Ávila, Edwin Daniel
Ortiz Rodriguez, Andrea Steffanny
TEACHER:
Saldaña Rodriguez, Deisy Giovanna
COURSE:
Global Market Perspective
TRUJILLO, PERU 2023
In this present work we will analyze the strategies that the brands of the chosen company apply or have applied to create real long-term relationships with their clients, discovering the strategies that each company has decided.
· Danper practice transparent communication with our staff, clients, suppliers, directors and shareholders. We are persuaded that long-term commitments can only be honored if our lives are guided by truthfulness. Among his Danper strategies are: 
· Knowledge of its purposes: In order for customers to connect with the brand and be loyal, Danper cares that customers can clearly see and understand the values that the brand stands for.
· Commitment to social responsibility: Danper demonstrates its socially responsible actions by applying SA8000, this helps to improve the lives of its workers.
· Quality and competitiveness: Danper is known for ensuring that its products are of high quality and competitive.
· Direct sales policy: Danper has a direct sales policy for its clients, and these are located on the five continets where it operates.
· Comply with international standards: To build trust with key international retailers, Danper has considered using standards and proactively implementing new qualifications.
· Investment in growth and competitiveness: To support the growth and competitiveness of the company, Danper has embarked on a multi-year investment plan, which includes investments to increase agricultural production, improve industrial facilities and install two processing plants.
· Alicorp is committed to nurturing a better tomorrow, creating differentiated value propositions that meet the needs of our consumers and clients. They are focused on creating efficiencies and obtaining competitive costs to create value not only for our consumers, but also for our team members and investors. Their strategy is based on three pillars and two enablers, through which they seek to prepare for the future and reinforce their strategic resilience to meet the demands of the markets and industries in which we are active.
· Digital and analytical: Digital transformation will help promote growth, drive efficiencies and mitigate disruption risks. They will achieve this by using advanced data analytics to create value across their businesses, building digital platforms to better connect with their stakeholders. They will continue to develop a flexible mindset in order to gain speed and continue to scale their initiatives.
· Innovation: They work to strengthen the innovation culture and capabilities so that they can continue to invest in high value businesses, products, and processes, ensuring that they can achieve their long term. They want to continue developing products and business models through tools such as Design Thinking to solve business challenges in new ways, always putting the customer and the consumer at the center of what they do.
· Growth: They work hard to make us leaders in the different categories, platforms and industries in which we compete. To achieve this, they are focused on two main objectives: creating opportunities in the Andean region where we believe we can better replicate our competitive advantages; and expanding into platforms and businesses with a high estimated return on invested capital. They are committed to continue growing sustainably over time.
· Effectiveness: They promote and reinforce a culture of efficiency in order to achieve the optimal allocation of resources. As such, they continually emphasize simplicity and flexibility, while prioritizing their commitment to disciplined spending. Constantly monitoring a series of efficiency indicators. They are rigorous with their investments and encourage synergies whenever possible.
· People: They strengthen the culture and guarantee their talent through the development of the functional and leadership capacities of their people, in turn promoting the achievement of their growth objectives. They also share knowledge and experiences, taking the "OneAlicorp" mentality wherever they go, as well as striving to reinforce their good corporate governance.
· Alicorp usually manages the continuous development of its pillars and its enablers through three fronts:
· Manage the present: They strive to protect the market share and profitability of each of the categories that are part of their portfolio. They react quickly and flexibly to the context of the net market. They focus on the prioritization and allocation of resources and evaluate the pruning of low-return assets.
· Constantly optimize: They implement efficiency programs and capitalize on the opportunities that arise in each business. They maximize value capture through a series of initiatives such as the optimal implementation of the SAP S/4HANA tool, initiatives to improve the cash conversion cycle, and multi-sector programs in different business units.
· Create a sustainable future: They seek to promote the launch of projects and/or the development of initiatives that allow them to create a sustainable future. Together with the strengthening of their enablers (innovation and digital), this will allow them to establish a clear and comprehensive vision so that they can carry out their sustainability strategy and maintain their organizational health.