How can Customer Data Platform help marketers? A. Create a first-party data strategy that is not dependent on third party data B. Ingest and unif...

A Customer Data Platform (CDP) can help marketers in several ways: A. Create a first-party data strategy that is not dependent on third-party data: A CDP allows marketers to collect and manage their own customer data, reducing reliance on third-party data sources. This helps in building a more accurate and reliable customer profile. B. Ingest and unify data from anywhere to reconcile customer identity: A CDP can gather data from various sources, such as websites, mobile apps, CRM systems, and more. It then unifies this data to create a single customer view, helping marketers understand their customers better. C. Create cross-channel marketing messages across Email, SMS, Push, and other channels: With a CDP, marketers can leverage the unified customer data to create personalized and targeted marketing messages across multiple channels. This enables them to deliver consistent and relevant messaging to customers. D. Manage social media data, including interactions across all major social platforms: A CDP can also integrate with social media platforms, allowing marketers to track and analyze customer interactions on social media. This helps in understanding customer behavior and preferences on social channels. Overall, a Customer Data Platform empowers marketers with better data management, customer insights, and personalized marketing capabilities.