What is the objective of Experience Marketing? a. Building a relationship with the customer. b. Awakening desires for interaction. c. Generating ...

The objective of Experience Marketing is to: a. Building a relationship with the customer. b. Awakening desires for interaction. c. Generating unknown or latent needs. d. Generating immediate sales. e. Generating benefits for the brand. Experience Marketing aims to create memorable and engaging experiences for customers, fostering a strong relationship between the brand and the consumer. It goes beyond traditional marketing strategies by focusing on creating positive emotions, sensory experiences, and personalized interactions. This approach aims to generate not only immediate sales but also long-term loyalty and advocacy for the brand.