The great advantage of evaluating the entire path that the consumer takes, from the phase of wanting more information to the decision to buy, is be...

The great advantage of evaluating the entire path that the consumer takes, from the phase of wanting more information to the decision to buy, is being able to adjust the best content and strategy in each phase of interaction. Regarding the phases that buyers go through in this journey, the main ones are:

The consumer already evaluates which product to buy. He has already understood his problem and possible solutions. Therefore, companies have to be resolute, show the advantages of the solution so that it is chosen.
The consumer understands that there is a product that solves a problem he has. That is why companies should focus on confirming this opportunity, presenting possible solutions.
The consumer still has no idea of the need or a problem to solve, but already shows some interest. For example, when doing a search on Google. The company's goal should be to focus on attracting these users.
The consumer has already identified possible solutions to solve his problem and wants to choose the best one. At this stage, the company needs to show more in-depth its product and create a sense of urgency.
4, 2, 1, 3.