What is the design methodology used in the study? The study used the inductive method to analyze the particular case of 'Abaddon Jackets' to deter...
What is the design methodology used in the study?
The study used the inductive method to analyze the particular case of 'Abaddon Jackets' to determine conclusions applicable to the sector in general.
The study used the applied research type to concentrate its objective on solving the problem that prevents the company from growing economically, strengthening itself, and positioning itself in the market.
The study used the exploratory research since it does not present manipulation of variables, on the contrary, the study focuses on observing the real behaviors of the company under study as well as the market in its natural environment and describes them using qualitative (figures) and quantitative (tables) tools.
The study used primary sources of information through fieldwork using the strategy of a hidden client and the technique of collecting unstructured interview information.
The study used the inductive method to analyze the particular case of 'Abaddon Jackets' to determine conclusions applicable to the sector in general.
The study used the applied research type to concentrate its objective on solving the problem that prevents the company from growing economically, strengthening itself, and positioning itself in the market.
The study used the exploratory research since it does not present manipulation of variables, on the contrary, the study focuses on observing the real behaviors of the company under study as well as the market in its natural environment and describes them using qualitative (figures) and quantitative (tables) tools.
The study used primary sources of information through fieldwork using the strategy of a hidden client and the technique of collecting unstructured interview information.
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Ed 
A metodologia de pesquisa utilizada no estudo é a pesquisa exploratória. Esse tipo de pesquisa tem como objetivo observar e descrever comportamentos reais da empresa e do mercado em seu ambiente natural, utilizando ferramentas qualitativas (figuras) e quantitativas (tabelas). No caso do estudo em questão, foram utilizadas fontes primárias de informação por meio de trabalho de campo, utilizando a estratégia de cliente oculto e a técnica de coleta de informações por meio de entrevistas não estruturadas.
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