Identify the correct category of new products according to Kotler and Keller (2006): A) Additions to existing product lines: new products that co...
Identify the correct category of new products according to Kotler and Keller (2006):
A) Additions to existing product lines: new products that complement existing product lines of the company (other packaging sizes, flavors, etc.).
B) Entirely new products: new products that create a partially or entirely new market.
C) New product lines: new products that do not allow the company to enter a pre-existing market.
D) Improvement and revision of existing products: new products that offer better performance or lower perceived value and replace existing products.
E) Repositioning: existing products that are not targeted to new markets or new market segments.
A) Additions to existing product lines: new products that complement existing product lines of the company (other packaging sizes, flavors, etc.).
B) Entirely new products: new products that create a partially or entirely new market.
C) New product lines: new products that do not allow the company to enter a pre-existing market.
D) Improvement and revision of existing products: new products that offer better performance or lower perceived value and replace existing products.
E) Repositioning: existing products that are not targeted to new markets or new market segments.
💡 1 Resposta
Ed 
A alternativa correta é a letra A) Adições às linhas de produtos existentes: novos produtos que complementam as linhas de produtos existentes da empresa (outros tamanhos de embalagem, sabores, etc.).
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