Identify the alternative that correctly presents the category of new products, according to the authors Kotler and Keller (2006): Repositioning: ...

Identify the alternative that correctly presents the category of new products, according to the authors Kotler and Keller (2006):


Repositioning: existing products that are not targeted to new markets or new market segments.
Additions to pre-existing product lines: new products that complement pre-existing product lines of the company (other packaging sizes, flavors, etc.).
Entirely new products: new products that create a partially new market.
Improvement and revision of pre-existing products: new products that offer better performance or lower perceived value and replace pre-existing products.
New product lines: new products that do not allow the company to enter an existing market.