What are the four types of behavioral segmentation mentioned in the text?
Segmentation by occasion, use-oriented segmentation, loyalty-oriented s...
What are the four types of behavioral segmentation mentioned in the text?
Segmentation by occasion, use-oriented segmentation, loyalty-oriented segmentation, and benefit-oriented segmentation. Segmentation by age, gender, income, and nationality. Segmentation by product features, quality, and price. Segmentation by geographic location, climate, and culture.
Os quatro tipos de segmentação comportamental mencionados no texto são: segmentação por ocasião, segmentação orientada pelo uso, segmentação orientada pela lealdade e segmentação orientada pelos benefícios.
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