What is the purpose of the communication techniques described in the text?
a) To create emotional contrast and activate the fear of loss in the c...
What is the purpose of the communication techniques described in the text?
a) To create emotional contrast and activate the fear of loss in the customer. b) To activate the scarcity and fear of loss in the customer. c) To simplify the communication and make the product or solution clear to the customer. d) To justify the price and remove obstacles from the customer's decision-making process. e) To offer guarantees and reverse the risk for the customer.
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