What is the concept of retail according to Kotler and Keller? Retail includes all activities related to the sale of goods and services directly to...
What is the concept of retail according to Kotler and Keller?
Retail includes all activities related to the sale of goods and services directly to the end consumer, for personal and non-commercial use.
A retailer or retail store is any commercial enterprise whose sales volume comes mainly from retail.
Any organization that sells to end consumers - whether it is a manufacturer, wholesaler or retailer - is involved in retail.
a) Only I is correct.
b) Only II is correct.
c) I, II, and III are correct.
d) None of the above.
Retail includes all activities related to the sale of goods and services directly to the end consumer, for personal and non-commercial use.
A retailer or retail store is any commercial enterprise whose sales volume comes mainly from retail.
Any organization that sells to end consumers - whether it is a manufacturer, wholesaler or retailer - is involved in retail.
a) Only I is correct.
b) Only II is correct.
c) I, II, and III are correct.
d) None of the above.
💡 1 Resposta
Ed 
O conceito de varejo, de acordo com Kotler e Keller, é que o varejo inclui todas as atividades relacionadas à venda de bens e serviços diretamente ao consumidor final, para uso pessoal e não comercial. Um varejista ou loja de varejo é qualquer empreendimento comercial cujo volume de vendas vem principalmente do varejo. Qualquer organização que venda para consumidores finais - seja um fabricante, atacadista ou varejista - está envolvida no varejo. A alternativa correta é a letra C, pois as três afirmações são verdadeiras.
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