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1. You are a management consultant that has been hired by a company to explore opportunities to innovate and reform the business. The company works in the hospitality industry (chain of restaurants). The Managing Director of the company asked you to find information about current and potential:
	Category
	Source of Information- Internal
	Source of information-External
	Business market
	Comparing sells of each year
	Comparing with other restaurants
	Customers
	Surveys: customer satisfaction and system of information (credit cards, number of visits), quality
	Web sites reviews, knowledge about the service
	Operational Processes
	Financial Analysis, speed, time between failures
	Marketing sources, guidance help, mentor 
2. Describe how the structure and goals of a business impact on business relationships, processes and operational processes. (Min. 100 words) 
The business relationships have to go aligned with the goals of a business, for this reasons impact directly Strategy is the actionable aspect of running a business. It includes pricing models, marketing and branding tactics and competitor assessment. Formulating a strategy is done to determine how the business will fit within the market – and more importantly – how the business will compete.
Designing a strategy requires specific goal setting and a big picture vision for the business. You can form the strategy first and mold the structure later to work with the strategy. In an established business that has firm structural elements, you can also form a strategy based on the existing structure and processes.
3. Think about a business that you are familiar with, it could be a business you worked for or the business mentioned in the case study. Compare and contrast the culture of the business versus traditional business models. (Min. 100 words)
4. List at least five legal, ethical and security issues relating to business innovation.