<div id="pf1" class="pf w0 h0" data-page-no="1"><div class="pc pc1 w0 h0"><img class="bi x0 y0 w1 h1" alt="" src="https://files.passeidireto.com/e4f85ea3-2019-406d-9319-b728fc35a3d9/bg1.png"><div class="t m0 x1 h2 y1 ff1 fs0 fc0 sc0 ls1 ws2">Teoría y diseño </div><div class="t m0 x2 h2 y2 ff1 fs0 fc0 sc0 ls2">organizacional</div><div class="t m0 x3 h3 y3 ff2 fs1 fc1 sc0 ls3 ws4">Richard L. <span class="_0 blank"></span>Daft</div><div class="t m0 x4 h4 y4 ff2 fs2 fc1 sc0 ls4 ws5">Décima edición</div><div class="t m0 x5 h5 y5 ff3 fs3 fc0 sc0 ls3 ws6">ISBN-13: 978-0-324-59889-6</div><div class="t m0 x5 h5 y6 ff3 fs3 fc0 sc0 ls3 ws6">ISBN-10: 0-324-59889-0</div><div class="t m0 x6 h6 y7 ff4 fs4 fc1 sc0 ls3 ws7">La visión del autor para esta décima edición de <span class="ff5">T<span class="_1 blank"></span>eoría y diseño org<span class="_2 blank"></span>anizacional<span class="ff4 ls5 ws8"> es integrar los </span></span></div><div class="t m0 x6 h6 y8 ff4 fs4 fc1 sc0 ls3 ws9">problemas contemporáneos del diseño de la organización con las ideas y teorías clásicas,<span class="_2 blank"></span> de </div><div class="t m0 x6 h6 y9 ff4 fs4 fc1 sc0 ls3 ws3">una manera que resulte atractiva y amena.</div><div class="t m0 x7 h6 ya ff4 fs4 fc1 sc0 ls3 ws3">Entre los cambios signi\ue002cativos que presenta,<span class="_2 blank"></span> destacan los siguientes:</div><div class="t m0 x7 h6 yb ff6 fs4 fc1 sc0 ls3">\u25a0<span class="ff4 wsa"> <span class="_2 blank"></span>Se incluyen dos nuevas secciones: Preguntas de administración por diseño y Cómo </span></div><div class="t m0 x8 h6 yc ff4 fs4 fc1 sc0 ls3 ws3">adapta usted el diseño.</div><div class="t m0 x7 h6 yd ff6 fs4 fc1 sc0 ls3">\u25a0<span class="ff4 wsb"> <span class="_3 blank"> </span>Una característica única de la obra,<span class="_2 blank"></span> llamada Book Marks,<span class="_2 blank"></span> son revisiones de libros que </span></div><div class="t m0 x8 h6 ye ff4 fs4 fc1 sc0 ls3 wsc">destacan los aspectos de interés para los gerentes que trabajan en organizaciones </div><div class="t m0 x8 h6 yf ff4 fs4 fc1 sc0 ls3 wsd">reales y describen las diversas for<span class="_4 blank"> </span>mas en que las empresas enfrentan los desafíos del </div><div class="t m0 x8 h6 y10 ff4 fs4 fc1 sc0 ls3 ws3">entorno cambiante actual.</div><div class="t m0 x7 h6 y11 ff6 fs4 fc1 sc0 ls3">\u25a0<span class="ff4 wse"> <span class="_1 blank"></span>Contiene numerosos ejemplos nuevos que ilustran los conceptos teóricos en esce-</span></div><div class="t m0 x8 h6 y12 ff4 fs4 fc1 sc0 ls3 wsf">narios organizacionales. Muchos de ellos son internacionales y todos se basan en </div><div class="t m0 x8 h6 y13 ff4 fs4 fc1 sc0 ls3 ws10">organizaciones reales como Samsung Electronics,<span class="_2 blank"></span> eBa<span class="_2 blank"></span>y<span class="_1 blank"></span>,<span class="_2 blank"></span> el Ejército de Salvación,<span class="_1 blank"></span> Axiom </div><div class="t m0 x8 h6 y14 ff4 fs4 fc1 sc0 ls3 ws11">Global,<span class="_2 blank"></span> Univision,<span class="_1 blank"></span> Google,<span class="_2 blank"></span> Semco,<span class="_2 blank"></span> A<span class="_1 blank"></span>T&T<span class="_5 blank"></span>,<span class="_2 blank"></span> el Banco Mundial,<span class="_1 blank"></span> Threadless,<span class="_2 blank"></span> Carilion Health </div><div class="t m0 x8 h6 y15 ff4 fs4 fc1 sc0 ls3 ws12">System,<span class="_2 blank"></span> Apple,<span class="_1 blank"></span> Matsushita Electric,<span class="_2 blank"></span> Her<span class="_4 blank"> </span>man Miller y Great Ormand Street Hospital for </div><div class="t m0 x8 h6 y16 ff4 fs4 fc1 sc0 ls3">Children.</div><div class="t m0 x7 h6 y17 ff6 fs4 fc1 sc0 ls3">\u25a0<span class="ff4 ws13"> <span class="_3 blank"> </span>La sección Por<span class="_4 blank"> </span>tafolios del gerente,<span class="_2 blank"></span> localizada al margen de cada capítulo,<span class="_1 blank"></span> indica cómo </span></div><div class="t m0 x8 h6 y18 ff4 fs4 fc1 sc0 ls3 ws3">utilizar los conceptos para analizar casos y administrar a las organizaciones.</div><div class="t m0 x7 h6 y19 ff6 fs4 fc1 sc0 ls3">\u25a0<span class="ff4 ws14"> Casos integradores al \ue002nal del libro,<span class="_2 blank"></span> los cuales alientan al lector a la discusión y la </span></div><div class="t m0 x8 h6 y1a ff4 fs4 fc1 sc0 ls3 ws0">par ticipación.</div><div class="t m0 x7 h6 y1b ff6 fs4 fc1 sc0 ls3">\u25a0<span class="ff4 ws15"> <span class="_6 blank"> </span>Se incorporan o amplían varios conceptos,<span class="_2 blank"></span> así como material nuevo sobre la con\ue002guración </span></div><div class="t m0 x8 h6 y1c ff4 fs4 fc1 sc0 ls6 ws16">y las formas de organización de Mintzberg; propósito estratégico,<span class="_2 blank"></span> competencia central y<span class="_4 blank"> </span> </div><div class="t m0 x8 h6 y1d ff4 fs4 fc1 sc0 ls0 ws17">ventaja competitiva; fuerzas y estrategias competitivas de Por<span class="_4 blank"> </span>ter<span class="_4 blank"> </span>; uso del Balanced </div><div class="t m0 x8 h6 y1e ff4 fs4 fc1 sc0 ls3 ws18">Scorecard para medir la efectividad; la tendencia hacia el outsourcing; administración de </div><div class="t m0 x8 h6 y1f ff4 fs4 fc1 sc0 ls3 ws19">la cadena de suministro; equipos de inteligencia; roles de administración de la colabo-</div><div class="t m0 x8 h6 y20 ff4 fs4 fc1 sc0 ls3 ws1a">ración comparada con la administración de operaciones; aplicación de las herramientas </div><div class="t m0 x8 h6 y21 ff4 fs4 fc1 sc0 ls3 ws3">W<span class="_2 blank"></span>eb 2.0 para la coordinación interna y exter<span class="_4 blank"> </span>na,<span class="_2 blank"></span> entre muchos otros.</div><div class="t m0 x7 h6 y22 ff6 fs4 fc1 sc0 ls3">\u25a0<span class="ff4 ws1a"> <span class="_7 blank"> </span>El sitio web <span class="fc2">http://latinoamerica.cengage.com/daft</span> es una ubicación completa y rica en </span></div><div class="t m0 x8 h6 y23 ff4 fs4 fc1 sc0 ls3 ws1b">recursos didácticos,<span class="_2 blank"></span> los cuales están a la vanguardia para for<span class="_4 blank"> </span>talecer el desempeño de la </div><div class="t m0 x8 h6 y24 ff4 fs4 fc1 sc0 ls3 ws3">actividad académica. </div><div class="t m1 x9 h7 y25 ff1 fs5 fc0 sc0 ls7 ws1c">Teoría y diseño organizacional</div><div class="t m0 xa h8 y26 ff2 fs6 fc1 sc0 ls8 ws3">Décima<span class="_3 blank"> </span> </div><div class="t m0 xa h8 y27 ff2 fs6 fc1 sc0 ls8">edición</div><div class="t m0 xb h9 y28 ff7 fs4 fc3 sc0 ls3 ws1">http://latinoamerica.cengage.com</div></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,-743.009000,-58.938300]}'></div></div> <div id="pf2" class="pf w2 ha" data-page-no="2"><div class="pc pc2 w2 ha"></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,-42.167900,-43.346600]}'></div></div> <div id="pf3" class="pf w2 ha" data-page-no="3"><div class="pc pc3 w2 ha"><img fetchpriority="low" loading="lazy" class="bi x0 y0 w3 hb" alt="" src="https://files.passeidireto.com/e4f85ea3-2019-406d-9319-b728fc35a3d9/bg3.png"><div class="t m0 xc hc y29 ff8 fs7 fc4 sc0 ls3 ws1d">Richard L. Daft</div><div class="t m0 xd hd y2a ff9 fs8 fc5 sc0 ls3 ws1e">VANDERBILT UNIVERSITY</div><div class="t m0 xe he y2b ff8 fs9 fc4 sc0 ls3 ws1f">Teoría y diseño </div><div class="t m0 xf he y2c ff8 fs9 fc4 sc0 ls3">organizacional</div><div class="t m0 x10 hd y2d ff9 fs8 fc5 sc0 ls3 ws20">DÉCIMA EDICIÓN</div><div class="t m0 x11 hf y2e ffa fs6 fc5 sc0 ls9 ws21">Australia \u2022 Brasil \u2022 C<span class="_2 blank"></span>orea \u2022 España \u2022 Estados Unidos \u2022 Japón \u2022 México \u2022 Reino Unido \u2022 Singapur</div><div class="t m0 x12 h10 y2f ffb fs4 fc5 sc0 ls3">Traducción:</div><div class="t m0 x13 h11 y30 ffc fs4 fc5 sc0 ls3 ws22">Guadalupe Meza Staines</div><div class="t m0 x14 h11 y31 ffc fs4 fc5 sc0 ls3 ws22">Martha Elsa Mavri Hernández</div><div class="t m0 x15 h12 y32 ffd fs4 fc5 sc0 ls3 ws22">Traductoras profesionales</div><div class="t m0 x16 h10 y33 ffb fs4 fc5 sc0 ls3 ws22">Revisión técnica:</div><div class="t m0 x17 h11 y34 ffc fs4 fc5 sc0 ls3 ws22">Enrique Benjamín Franklin Fincowsky</div><div class="t m0 x18 h12 y35 ffd fs4 fc5 sc0 ls3 ws22">Facultad de Contaduría y Administración</div><div class="t m0 x19 h12 y36 ffd fs4 fc5 sc0 ls3 ws22">Universidad Nacional Autónoma de México</div><div class="t m0 x1a h11 y37 ffc fs4 fc5 sc0 ls3 ws22">J. Antonio Mirafuentes M.</div><div class="t m0 xd h12 y38 ffd fs4 fc5 sc0 ls3 ws22">Universidad Anáhuac Norte</div><div class="t m0 x1b h11 y39 ffc fs4 fc5 sc0 ls3 ws22">Enrique Bores Rangel</div><div class="t m0 x1c h12 y3a ffd fs4 fc5 sc0 ls3 ws22">Departamento de Ciencias Administrativas y Mercadotecnia</div><div class="t m0 x1a h12 y3b ffd fs4 fc5 sc0 ls3 ws22">Tecnológico de Monterrey</div><div class="t m0 x1d h12 y3c ffd fs4 fc5 sc0 ls3 ws22">Campus Toluca</div></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,-42.167900,-43.346600]}'></div></div> <div id="pf4" class="pf w2 ha" data-page-no="4"><div class="pc pc4 w2 ha"><img fetchpriority="low" loading="lazy" class="bi x1e y3d w4 h13" alt="" src="https://files.passeidireto.com/e4f85ea3-2019-406d-9319-b728fc35a3d9/bg4.png"><div class="t m0 x1f h14 y3e ffe fs6 fc5 sc0 ls3 ws24">Teoría y diseño organizacional</div><div class="t m0 x1f h15 y3f fff fs6 fc5 sc0 ls3 ws25">Décima edición.</div><div class="t m0 x1f h15 y40 fff fs6 fc5 sc0 lsd ws26">Richard L. Daft</div><div class="t m0 x1f h15 y41 ff10 fs6 fc5 sc0 lse ws27">Pre si den te <span class="_7 blank"> </span>de <span class="_7 blank"> </span>Cen ga ge <span class="_7 blank"> </span>Lear ning </div><div class="t m0 x1f h15 y42 ff10 fs6 fc5 sc0 lsf ws28">La ti noa mé ri ca</div><div class="t m0 x1f h15 y43 fff fs6 fc5 sc0 ls10 ws29">Ja vier <span class="_8 blank"> </span>Are lla no <span class="_8 blank"> </span>Gu tié rrez</div><div class="t m0 x1f h15 y44 ff10 fs6 fc5 sc0 ls11 ws2a">Di rec tor <span class="_7 blank"> </span>ge ne ral <span class="_7 blank"> </span>Mé xi c<span class="_2 blank"></span>o</div><div class="t m0 x1f h15 y45 ff10 fs6 fc5 sc0 ls11 ws2b">y <span class="_7 blank"> </span>Cen troa mé ri ca</div><div class="t m0 x1f h15 y46 fff fs6 fc5 sc0 lsa ws2c">Pe dro <span class="_7 blank"> </span>T<span class="_2 blank"></span>ur bay <span class="_8 blank"> </span>Ga rri do</div><div class="t m0 x1f h15 y47 ff10 fs6 fc5 sc0 ls12 ws2d">Di rec tor <span class="_7 blank"> </span>edi to rial <span class="_7 blank"> </span>y <span class="_7 blank"> </span>de <span class="_7 blank"> </span>producción </div><div class="t m0 x1f h15 y48 ff10 fs6 fc5 sc0 ls13 ws23">Centroamérica</div><div class="t m0 x1f h15 y49 fff fs6 fc5 sc0 ls3 ws2e">Raúl <span class="_8 blank"> </span>D. <span class="_8 blank"> </span>Zen de jas <span class="_8 blank"> </span>Es pe jel</div><div class="t m0 x1f h15 y4a ff10 fs6 fc5 sc0 ls9 ws2f">Coor di na do ra <span class="_7 blank"> </span>edi to rial</div><div class="t m0 x1f h15 y4b fff fs6 fc5 sc0 lsa ws2c">Ma ría <span class="_8 blank"> </span>Ro sas <span class="_8 blank"> </span>Ló pez</div><div class="t m0 x1f h15 y4c ff10 fs6 fc5 sc0 ls3 ws30">Edi tor <span class="_7 blank"> </span>Senior</div><div class="t m0 x1f h15 y4d fff fs6 fc5 sc0 ls14 ws31">Javier Reyes Martínez</div><div class="t m0 x1f h15 y4e ff10 fs6 fc5 sc0 ls9 ws32">Coordinadora de producción editorial</div><div class="t m0 x1f h15 y4f fff fs6 fc5 sc0 ls15 ws33">Abril V<span class="_2 blank"></span>ega Orozco</div><div class="t m0 x1f h15 y50 ff10 fs6 fc5 sc0 ls3 ws30">Edi tora <span class="_7 blank"> </span>de <span class="_8 blank"> </span>pro duc ción</div><div class="t m0 x1f h15 y51 fff fs6 fc5 sc0 ls16 ws34">Gloria Luz Olguín Sarmiento</div><div class="t m0 x1f h15 y52 ff10 fs6 fc5 sc0 ls3 ws35">Coordinador de producción</div><div class="t m0 x1f h15 y53 fff fs6 fc5 sc0 lse ws36">Rafael Pérez González</div><div class="t m0 x1f h15 y54 ff10 fs6 fc5 sc0 lsb ws37">Diseño de portada</div><div class="t m0 x1f h15 y55 fff fs6 fc5 sc0 lse ws38">Hunura Servicios Editoriales</div><div class="t m0 x1f h15 y56 ff10 fs6 fc5 sc0 lsa ws39">Imagen de portada</div><div class="t m0 x1f h15 y57 fff fs6 fc5 sc0 ls14">Dreamstime</div><div class="t m0 x1f h15 y58 ff10 fs6 fc5 sc0 lsc ws3a">Composición tipográfica</div><div class="t m0 x1f h15 y59 fff fs6 fc5 sc0 lse ws38">Hunura Servicios Editoriales</div><div class="t m0 x20 h15 y3e fff fs6 fc5 sc0 ls17 ws34">© D.R. 2011 por C<span class="_2 blank"></span>engage Learning Editores, S.A. de C.V<span class="_1 blank"></span>., </div><div class="t m0 x20 h15 y3f fff fs6 fc5 sc0 ls3 wsd">una Compañía de Cengage L<span class="_2 blank"></span>earning, Inc.</div><div class="t m0 x20 h15 y40 fff fs6 fc5 sc0 ls17 ws34">Corporativo Santa Fe</div><div class="t m0 x20 h15 y5a fff fs6 fc5 sc0 lse ws34">Av<span class="_2 blank"></span>. Santa Fe núm. 505, piso 12</div><div class="t m0 x20 h15 y5b fff fs6 fc5 sc0 lsc ws3b">Col. Cruz Manca, Santa Fe</div><div class="t m0 x20 h15 y5c fff fs6 fc5 sc0 ls17 ws34">C.P<span class="_1 blank"></span>. 05349, México, D<span class="_2 blank"></span>.F<span class="_2 blank"></span>.</div><div class="t m0 x20 h15 y5d fff fs6 fc5 sc0 ls18 ws38">Cengage Learning<span class="_1 blank"></span>\u2122 es una marca registrada </div><div class="t m0 x20 h15 y5e fff fs6 fc5 sc0 lsa ws3c">usada bajo permiso.</div><div class="t m0 x20 h15 y46 fff fs6 fc5 sc0 ls17 ws34">DERECHOS RESERV<span class="_2 blank"></span>ADOS. Ninguna parte de </div><div class="t m0 x20 h15 y5f fff fs6 fc5 sc0 ls18 ws38">este trabajo amparado por la Ley Federal del </div><div class="t m0 x20 h15 y60 fff fs6 fc5 sc0 ls16 ws3d">Derecho de Autor<span class="_2 blank"></span>, podrá ser reproducida, </div><div class="t m0 x20 h15 y61 fff fs6 fc5 sc0 ls3 wsd">transmitida, almacenada o utilizada en </div><div class="t m0 x20 h15 y62 fff fs6 fc5 sc0 ls18 wsd">cualquier forma o por cualquier medio, ya sea </div><div class="t m0 x20 h15 y63 fff fs6 fc5 sc0 ls17 ws34">gráfico, electrónico o mecánico, incluyendo, </div><div class="t m0 x20 h15 y64 fff fs6 fc5 sc0 ls17 ws34">pero sin limitarse a lo siguiente: fotocopiado, </div><div class="t m0 x20 h15 y65 fff fs6 fc5 sc0 ls3 wsd">reproducción, escaneo, digitalización, </div><div class="t m0 x20 h15 y66 fff fs6 fc5 sc0 lse ws36">grabación en audio, distribución en internet, </div><div class="t m0 x20 h15 y67 fff fs6 fc5 sc0 ls17 ws36">distribución en redes de información o </div><div class="t m0 x20 h15 y68 fff fs6 fc5 sc0 ls17 ws3d">almacenamiento y recopilación en sistemas</div><div class="t m0 x20 h15 y69 fff fs6 fc5 sc0 ls17 ws3d">de información a excepción de lo permitido</div><div class="t m0 x20 h15 y6a fff fs6 fc5 sc0 ls18 wsd">en el Capítulo III, Artículo 27 de la Ley Federal </div><div class="t m0 x20 h15 y50 fff fs6 fc5 sc0 ls17 ws36">del Derecho de Autor<span class="_2 blank"></span>, sin el consentimiento </div><div class="t m0 x20 h15 y51 fff fs6 fc5 sc0 lse ws36">por escrito de la Editorial.</div><div class="t m0 x20 h15 y52 fff fs6 fc5 sc0 ls3 wsd">T<span class="_2 blank"></span>raducido del libro <span class="ff11 ls17 ws3b">Organization <span class="_2 blank"></span>Theory and Design, </span></div><div class="t m0 x20 h14 y53 ff11 fs6 fc5 sc0 ls3 ws3e">T<span class="_1 blank"></span>enth Edition</div><div class="t m0 x20 h15 y6b fff fs6 fc5 sc0 ls3 wsd">Richard L. Daft</div><div class="t m0 x20 h15 y6c fff fs6 fc5 sc0 lse ws36">Publicado en inglés por South-W<span class="_2 blank"></span>estern, una compañía de </div><div class="t m0 x20 h15 y6d fff fs6 fc5 sc0 lse ws36">Cengage Learning © 2010</div><div class="t m0 x20 h15 y6e fff fs6 fc5 sc0 ls3 ws36">ISBN-13: 978-0-324-59889-6</div><div class="t m0 x20 h15 y6f fff fs6 fc5 sc0 ls3 ws36">ISBN-10: 0-324-59889-0</div><div class="t m0 x20 h15 y70 fff fs6 fc5 sc0 ls3 wsd">Datos para catalogación bibliográfica:</div><div class="t m0 x20 h14 y71 ff11 fs6 fc5 sc0 lse ws3c">T<span class="_1 blank"></span>eoría y diseño organizacional</div><div class="t m0 x20 h15 y72 fff fs6 fc5 sc0 ls3 wsd">Décima edición</div><div class="t m0 x20 h15 y73 fff fs6 fc5 sc0 ls3 wsd">Richard L. Daft</div><div class="t m0 x20 h15 y74 fff fs6 fc5 sc0 lse ws36">ISBN 13: 978-607-<span class="_1 blank"></span>481-<span class="_2 blank"></span>764-5</div><div class="t m0 x20 h15 y75 fff fs6 fc5 sc0 lse ws36">Visite nuestro sitio en:</div><div class="t m0 x20 h15 y76 fff fs6 fc5 sc0 ls16">http://latinoamerica.cengage.com</div><div class="t m0 x1e h16 y77 ffa fsa fc5 sc0 ls3 ws3f">Impreso en México</div><div class="t m0 x1e h16 y78 ffa fsa fc5 sc0 ls3 ws3f">1 2 3 4 5 6 7 13 12 11</div><div class="t m0 x20 h15 y79 fff fs6 fc5 sc0 lse ws36">ISBN 10: 607-<span class="_2 blank"></span>481-<span class="_1 blank"></span>764-2</div></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,-42.167900,-43.346600]}'></div></div> <div id="pf5" class="pf w2 ha" data-page-no="5"><div class="pc pc5 w2 ha"><img fetchpriority="low" loading="lazy" class="bi x0 y7a w3 h17" alt="" src="https://files.passeidireto.com/e4f85ea3-2019-406d-9319-b728fc35a3d9/bg5.png"><div class="t m0 x21 h18 y7b ff8 fs6 fc6 sc0 ls3 ws3"> <span class="_9 blank"> </span>iii</div><div class="t m0 x22 h11 y7c ffc fs4 fc5 sc0 ls20 ws40">Richard L. Daft, Ph.D., es profesor de administración Brownlee O. Currey, Jr. en la </div><div class="t m0 x22 h11 y7d ffc fs4 fc5 sc0 ls3 ws41">Owen Graduate School of Management en la Universidad Vanderbilt. El profesor Daft </div><div class="t m0 x22 h11 y7e ffc fs4 fc5 sc0 ls3 ws42">se especializa en el estudio de la teoría y el liderazgo de la organización. Es Miembro </div><div class="t m0 x22 h11 y7f ffc fs4 fc5 sc0 ls3 ws43">de la Academy of Management y ha colaborado en los consejos editoriales de <span class="ffd ws3">Academy </span></div><div class="t m0 x22 h11 y80 ffd fs4 fc5 sc0 ls19 ws40">of Management Journal<span class="ffc ws3">, <span class="_7 blank"> </span></span>Administrative Science Quarterly<span class="ffc"> y </span><span class="ls21 ws44">Journal of Management </span></div><div class="t m0 x22 h11 y81 ffd fs4 fc5 sc0 ls1a">Education<span class="ffc ws40">. Fue editor asociado en jefe de </span><span class="ws40">Organization Science<span class="ffc"> y editor asociado de </span></span></div><div class="t m0 x22 h11 y82 ffd fs4 fc5 sc0 ls3 ws22">Administrative Science Quarterly<span class="ffc">.</span></div><div class="t m0 x23 h11 y83 ffc fs4 fc5 sc0 ls3 ws45">Es autor de 12 libros, entre los que se incluyen <span class="ffd">Management</span> (Cengage/South-Western, </div><div class="t m0 x22 h11 y84 ffc fs4 fc5 sc0 ls3 ws3">2010), <span class="_7 blank"> </span><span class="ffd ws46">La Experiencia del Liderazgo<span class="ffc"> (publicado en español por Cengage Learning) y </span></span></div><div class="t m0 x22 h11 y85 ffd fs4 fc5 sc0 ls3 ws47">What To Study: Generating and Developing Research Questions<span class="ffc"> (Sage, 1982). También </span></div><div class="t m0 x22 h11 y86 ffc fs4 fc5 sc0 ls1b ws48">ha publicado <span class="ffd">Fusion Leadership: Unlocking the Subtle Forces That Change People </span></div><div class="t m0 x22 h11 y87 ffd fs4 fc5 sc0 ls1b ws3">and <span class="_4 blank"> </span><span class="ls3">Organizations<span class="ffc ws49"> (Berrett-Koehler, 2000, con Robert Lengel). Es autor de docenas de </span></span></div><div class="t m0 x22 h11 y88 ffc fs4 fc5 sc0 ls3 ws3">ar <span class="_a blank"></span><span class="ws4a">tículos eruditos, documentos y capítulos. Su trabajo se ha publicado en <span class="ffd ws3">Administrative </span></span></div><div class="t m0 x22 h11 y89 ffd fs4 fc5 sc0 ls3 ws4b">Science Quarterly<span class="ffc ws3">, <span class="_3 blank"> </span></span><span class="ws4c">Academy of Management Journal<span class="ffc ws3">, <span class="_4 blank"> </span></span>Journal of Management Review<span class="ffc ws3">, </span></span></div><div class="t m0 x22 h11 y8a ffd fs4 fc5 sc0 ls22 ws4d">Organizational Dynamics<span class="ffc ws3">, <span class="_7 blank"> </span></span>Strategic Management Journal<span class="ffc ws3">, <span class="_7 blank"> </span></span>Journal of Management<span class="ffc ls3 ws3">, </span></div><div class="t m0 x22 h11 y8b ffd fs4 fc5 sc0 ls3 ws4e">Accounting Organizations and Society<span class="ffc ws3">, </span>Management Science<span class="ffc ws3">, <span class="_2 blank"></span><span class="ffd ws4f">MIS Quarterly<span class="ffc ws3">, <span class="ffd">California </span></span></span></span></div><div class="t m0 x22 h11 y8c ffd fs4 fc5 sc0 ls3 ws50">Management Review<span class="ffc"> y </span>Organization Behavior Teaching Review<span class="ffc">. El profesor Daft ha </span></div><div class="t m0 x22 h11 y8d ffc fs4 fc5 sc0 ls3 ws51">recibido varias subvenciones de investigación del gobierno para continuar sus estudios </div><div class="t m0 x22 h11 y8e ffc fs4 fc5 sc0 ls3 ws52">en diseño, innovación y cambio organizacionales, implementación de estrategias y pro-</div><div class="t m0 x22 h11 y8f ffc fs4 fc5 sc0 ls3 ws22">cesamiento de la información organizacional.</div><div class="t m0 x23 h11 y90 ffc fs4 fc5 sc0 ls3 ws53">También es profesor y consultor en activo. Ha impartido las materias de adminis-</div><div class="t m0 x22 h11 y91 ffc fs4 fc5 sc0 ls1c ws54">tración, liderazgo, cambio organizacional, teoría organizacional y comportamiento </div><div class="t m0 x22 h11 y92 ffc fs4 fc5 sc0 ls3 ws55">organizacional. Se ha involucrado en desarrollo y consultoría gerenciales para numero-</div><div class="t m0 x22 h11 y93 ffc fs4 fc5 sc0 ls3 ws56">sas empresas y organizaciones del gobierno, como Allstate Insurance, American Banking </div><div class="t m0 x22 h11 y94 ffc fs4 fc5 sc0 ls23 ws40">Association, Bell Canada, Bridgestone, National Transportation Research Board, NL </div><div class="t m0 x22 h11 y95 ffc fs4 fc5 sc0 ls1d ws57">Baroid, Nortel, TVA, Pratt & Whitney, State Farm Insurance, Tenneco, Tennessee </div><div class="t m0 x22 h11 y96 ffc fs4 fc5 sc0 ls1e ws40">Emergency Pediatric Services, la Fuerza Aérea de Estados Unidos, United Methodist </div><div class="t m0 x22 h11 y97 ffc fs4 fc5 sc0 ls1f ws58">Church, Entergy Sales and Services, Bristol-Myers-Squibb, First American National </div><div class="t m0 x22 h11 y98 ffc fs4 fc5 sc0 ls3 ws22">Bank y el Centro Médico de la Universidad Vanderbilt.</div><div class="t m0 x24 h19 y99 ff12 fsb fc0 sc0 ls3 ws3">Acerca </div><div class="t m0 x24 h19 y9a ff12 fsb fc0 sc0 ls3 ws3">del autor</div></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,-42.167900,-43.346600]}'></div></div> <div id="pf6" class="pf w2 ha" data-page-no="6"><div class="pc pc6 w2 ha"></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,-42.167900,-43.346600]}'></div></div> <div id="pf7" class="pf w2 ha" data-page-no="7"><div class="pc pc7 w2 ha"><img fetchpriority="low" loading="lazy" class="bi x0 y7a w3 h17" alt="" src="https://files.passeidireto.com/e4f85ea3-2019-406d-9319-b728fc35a3d9/bg7.png"><div class="t m0 x21 h18 y7b ff8 fs6 fc6 sc0 ls3 ws3"> <span class="_b blank"> </span>v</div><div class="t m0 x22 h1a y9b ff8 fs4 fc4 sc0 ls3 ws5a">Parte 1: Introducción a las organizaciones <span class="_c blank"> </span>1</div><div class="t m0 x22 h1b y9c ff9 fsc fc5 sc0 ls3 ws5b">1. <span class="_d blank"> </span>Organizaciones y teoría organizacional <span class="_e blank"> </span>2</div><div class="t m0 x22 h1a y9d ff8 fs4 fc4 sc0 ls3 ws5a">Parte 2: Propósito organizacional y diseño estructural <span class="_f blank"> </span>55</div><div class="t m0 x22 h1b y9e ff9 fsc fc5 sc0 ls3 ws5c">2. Estrategia, <span class="_10 blank"></span>diseño <span class="_10 blank"></span>organizacional <span class="_10 blank"></span>y <span class="_10 blank"></span>efectividad <span class="_0 blank"></span>56</div><div class="t m0 x22 h1b y9f ff9 fsc fc5 sc0 ls3 ws5d">3. <span class="_d blank"> </span>Fundamentos de la estructura organizacional <span class="_e blank"> </span>88</div><div class="t m0 x22 h1a ya0 ff8 fs4 fc4 sc0 ls3 ws5a">Parte 3: Elementos de diseño de sistema abierto <span class="_11 blank"> </span>137</div><div class="t m0 x22 h1b ya1 ff9 fsc fc5 sc0 ls3 ws5c">4. El <span class="_10 blank"></span>entorno <span class="_10 blank"></span>externo <span class="_0 blank"></span>138</div><div class="t m0 x22 h1b ya2 ff9 fsc fc5 sc0 ls3 ws5c">5. Relaciones <span class="_10 blank"></span>interorganizacionales <span class="_0 blank"></span>174</div><div class="t m0 x22 h1b ya3 ff9 fsc fc5 sc0 ls3 ws5d">6. <span class="_d blank"> </span>Diseño de las organizaciones para el entorno internacional <span class="_e blank"> </span>208</div><div class="t m0 x22 h1a ya4 ff8 fs4 fc4 sc0 ls3 ws5a">Parte 4: Elementos de diseño interno <span class="_12 blank"> </span>251</div><div class="t m0 x22 h1b ya5 ff9 fsc fc5 sc0 ls3 ws5d">7. <span class="_d blank"> </span>Tecnologías de manufactura y servicios <span class="_e blank"> </span>252</div><div class="t m0 x22 h1b ya6 ff9 fsc fc5 sc0 ls3 ws5d">8. <span class="_d blank"> </span>Uso de la tecnología de información para la coordinación y el control <span class="_e blank"> </span>294</div><div class="t m0 x22 h1b ya7 ff9 fsc fc5 sc0 ls3 ws5d">9. <span class="_d blank"> </span>Tamaño, ciclo de vida y declive de la organización <span class="_e blank"> </span>332</div><div class="t m0 x22 h1a ya8 ff8 fs4 fc4 sc0 ls3 ws5a">Parte 5: Administración de procesos dinámicos <span class="_13 blank"> </span>371</div><div class="t m0 x22 h1b ya9 ff9 fsc fc5 sc0 ls3 ws5d">10. <span class="_e blank"> </span>Cultura organizacional y valores éticos <span class="_e blank"> </span>372</div><div class="t m0 x22 h1b yaa ff9 fsc fc5 sc0 ls3 ws5e">11. Innovación <span class="_14 blank"></span>y <span class="_14 blank"></span>cambio 410</div><div class="t m0 x22 h1b yab ff9 fsc fc5 sc0 ls3 ws5f">12. <span class="_e blank"> </span>Procesos de toma de decisiones <span class="_e blank"> </span>450</div><div class="t m0 x22 h1b yac ff9 fsc fc5 sc0 ls3 ws5e">13. Conflicto, <span class="_14 blank"></span>poder <span class="_14 blank"></span>y <span class="_14 blank"></span>política 371</div><div class="t m0 x22 h1a yad ff8 fs4 fc4 sc0 ls3 ws5a">Casos integradores <span class="_15 blank"> </span>529</div><div class="t m0 x22 h1b yae ff9 fsc fc5 sc0 ls3 ws5b"> <span class="_7 blank"> </span>1.0 <span class="_16 blank"> </span>Rondell Data Corporation <span class="_e blank"> </span>531</div><div class="t m0 x22 h1b yaf ff9 fsc fc5 sc0 ls3 ws5b"> <span class="_7 blank"> </span>2.0 <span class="_16 blank"> </span>No es tan sencillo: La infraestructura cambia en Royce Consulting <span class="_e blank"> </span>539</div><div class="t m0 x22 h1b yb0 ff9 fsc fc5 sc0 ls3 ws5b"> <span class="_7 blank"> </span>3.0 <span class="_16 blank"> </span>Custom Chip, Inc. <span class="_e blank"> </span>544</div><div class="t m0 x22 h1b yb1 ff9 fsc fc5 sc0 ls3 ws60"> 4.0 <span class="_e blank"> </span>\u201cRamrod\u201d <span class="_5 blank"></span>Stockwell 551</div><div class="t m0 x22 h1b yb2 ff9 fsc fc5 sc0 ls3 ws5b"> <span class="_7 blank"> </span>5.0 <span class="_16 blank"> </span>W. L. Gore & Associates, Inc. Principios de 1998 <span class="_e blank"> </span>554</div><div class="t m0 x22 h1b yb3 ff9 fsc fc5 sc0 ls3 ws60"> 6.0 <span class="_e blank"> </span>Dick <span class="_5 blank"></span>Spencer 569</div><div class="t m0 x22 h1b yb4 ff9 fsc fc5 sc0 ls3 ws5b"> <span class="_7 blank"> </span>7.0 <span class="_16 blank"> </span>The Plaza Inn <span class="_e blank"> </span>574</div><div class="t m0 x22 h1b yb5 ff9 fsc fc5 sc0 ls3 ws5b"> <span class="_7 blank"> </span>8.0 <span class="_16 blank"> </span>Dowling Flexible Metals <span class="_e blank"> </span>578</div><div class="t m0 x22 h1b yb6 ff9 fsc fc5 sc0 ls3 ws5b"> <span class="_7 blank"> </span>9.0 <span class="_16 blank"> </span>The Donor Services Department <span class="_e blank"> </span>582</div><div class="t m0 x22 h1b yb7 ff9 fsc fc5 sc0 ls3 ws61">10.0 Empire <span class="_17 blank"></span>Plastics <span class="_1 blank"></span>586</div><div class="t m0 x24 h19 y99 ff12 fsb fc0 sc0 ls24 ws62">Contenido </div><div class="t m0 x24 h19 y9a ff12 fsb fc0 sc0 ls24 ws59">bre ve</div><div class="t m2 x25 h1c yb8 ff9 fsd fc5 sc0 ls3 ws63">Chris Ho - www.chrisho.net</div><a class="l" data-dest-detail='[25,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:66.167100px;bottom:545.205400px;width:392.589000px;height:34.407000px;background-color:rgba(255,255,255,0.000001);"></div></a></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,-42.167900,-43.346600]}'></div></div> <div id="pf8" class="pf w2 ha" data-page-no="8"><div class="pc pc8 w2 ha"><div class="t m0 x26 h18 yb9 ff8 fs6 fc6 sc0 ls3 ws3">vi <span class="_18 blank"> </span><span class="ws64">Contenido breve</span></div><div class="t m0 x27 h1b yba ff9 fsc fc5 sc0 ls3 ws61">11.1 Littleton <span class="_17 blank"></span>Manufacturing <span class="_17 blank"></span>(A) <span class="_1 blank"></span>589</div><div class="t m0 x27 h1b ybb ff9 fsc fc5 sc0 ls3 ws61">11.2 Littleton <span class="_17 blank"></span>Manufacturing <span class="_17 blank"></span>(B) <span class="_1 blank"></span>601</div><div class="t m0 x27 h1b ybc ff9 fsc fc5 sc0 ls3 ws5d">12.0 <span class="_19 blank"> </span>Hartland Memorial Hospital (A): Un ejercicio de inicio: <span class="_e blank"> </span>603</div><div class="t m0 x27 h1b ybd ff9 fsc fc5 sc0 ls3 ws65">Glosario 613</div><div class="t m0 x27 h1b ybe ff9 fsc fc5 sc0 ls3 ws5f">Índice de nombres <span class="_e blank"> </span>623</div><div class="t m0 x27 h1b ybf ff9 fsc fc5 sc0 ls3 ws5f">Índice de empresas <span class="_e blank"> </span>634</div><div class="t m0 x27 h1b yc0 ff9 fsc fc5 sc0 ls3 ws5f">Índice analítico <span class="_e blank"> </span>639</div></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,-42.167900,-43.346600]}'></div></div> <div id="pf9" class="pf w2 ha" data-page-no="9"><div class="pc pc9 w2 ha"><img fetchpriority="low" loading="lazy" class="bi x0 yc1 w3 h1d" alt="" src="https://files.passeidireto.com/e4f85ea3-2019-406d-9319-b728fc35a3d9/bg9.png"><div class="t m0 x21 h18 y7b ff8 fs6 fc6 sc0 ls3 ws3"> <span class="_1a blank"> </span>vii</div><div class="t m0 x28 h19 yc2 ff12 fsb fc0 sc0 ls24">Contenido</div><div class="t m0 x22 h1e yc3 ff13 fs8 fc4 sc0 ls3 ws1e">Capítulo 1: Organizaciones y teoría </div><div class="t m0 x22 h1e yc4 ff13 fs8 fc4 sc0 ls3 ws68">organizacional 2</div><div class="t m0 x22 h1f yc5 ffc fs3 fc5 sc0 ls3 ws69">Teoría organizacional en acción <span class="_1b blank"> </span>6</div><div class="t m0 x29 h20 yc6 ffd fs3 fc5 sc0 ls3 ws69">Temas, 6 <span class="ffc fse fc6 ws66">\u2022</span><span class="ws6a"> Desafíos actuales, 7 <span class="ffc fse fc6 ws66">\u2022</span> Propósito de </span></div><div class="t m0 x29 h21 yc7 ffd fs3 fc5 sc0 ls3 ws6a">este capítulo, 10</div><div class="t m0 x22 h1f yc8 ffc fs3 fc5 sc0 ls3 ws6a">¿Qué es una organización? <span class="_1c blank"> </span>10</div><div class="t m0 x29 h22 yc9 ffd fs3 fc5 sc0 ls3 ws6a">Definición, 11 <span class="ffc fse fc6 ws66 v0">\u2022</span><span class="v0"> De las multinacionales hasta las </span></div><div class="t m0 x29 h21 yca ffd fs3 fc5 sc0 ls3 ws6a">organizaciones sin fines de lucro, 11 </div><div class="t m0 x29 h20 ycb ffc fse fc6 sc0 ls3 ws66">\u2022<span class="ffd fs3 fc5 ws6a"> Importancia de las organizaciones, 12</span></div><div class="t m0 x22 h23 ycc ff13 fsc fc7 sc0 ls3 ws5d">BookMark 1.0:<span class="ff9 fc5 ws5b"> The Company: A Short History </span></div><div class="t m0 x22 h1b ycd ff9 fsc fc5 sc0 ls3 ws5b">of a Revolutionary Idea <span class="_1d blank"> </span>13</div><div class="t m0 x22 h1f yce ffc fs3 fc5 sc0 ls3 ws69">Dimensiones del diseño organizacional <span class="_1e blank"> </span>14</div><div class="t m0 x29 h20 ycf ffd fs3 fc5 sc0 ls3 ws69">Dimensiones estructurales, 15 <span class="ffc fse fc6 ws66">\u2022</span><span class="ws6a"> Dimensiones </span></div><div class="t m0 x29 h21 yd0 ffd fs3 fc5 sc0 ls3 ws6a">contextuales, 17</div><div class="t m0 x22 h23 yd1 ff13 fsc fc4 sc0 ls3 ws5f">En la práctica:<span class="ff9 fc5"> Ternary Software Inc. <span class="_1f blank"> </span>18</span></div><div class="t m0 x29 h21 yd2 ffd fs3 fc5 sc0 ls3 ws69">Desempeño y resutados de efectividad, 20</div><div class="t m0 x22 h23 yd3 ff13 fsc fc4 sc0 ls3 ws5f">En la práctica:<span class="ff9 fc5"> Federal Bureau of Investigation <span class="_20 blank"> </span>22</span></div><div class="t m0 x22 h1f yd4 ffc fs3 fc5 sc0 ls3 ws69">La evolución de la teoría y el diseño organizacional <span class="_21 blank"> </span>22</div><div class="t m0 x29 h21 yd5 ffd fs3 fc5 sc0 ls3 ws69">Perspectivas históricas, 23</div><div class="t m0 x22 h23 yd6 ff13 fsc fc8 sc0 ls3 ws5d">¿Cómo adapta usted el diseño?<span class="ff9 fc5 ws3"> </span></div><div class="t m0 x22 h1b yd7 ff9 fsc fc5 sc0 ls3 ws5f">Evolución del estilo <span class="_22 blank"> </span>24</div><div class="t m0 x2a h21 yd8 ffd fs3 fc5 sc0 ls3 ws69">No olvide el entorno, 26</div><div class="t m0 x2b h1f yd9 ffc fs3 fc5 sc0 ls3 ws69">Configuración organizacional <span class="_23 blank"> </span>26</div><div class="t m0 x2a h24 yda ffd fs3 fc5 sc0 ls3 ws69">Tipos organizacionales de Mintzberg, 26 <span class="ffc fse fc6 ws66 v0">\u2022</span><span class="ws6a v0"> Ideas </span></div><div class="t m0 x2a h21 ydb ffd fs3 fc5 sc0 ls3 ws6a">de diseño contemporáneas, 30</div><div class="t m0 x2b h1f ydc ffc fs3 fc5 sc0 ls3 ws6a">Desempeño eficiente frente a la organización que </div><div class="t m0 x2b h1f ydd ffc fs3 fc5 sc0 ls3 ws6b">aprende 30</div><div class="t m0 x2a h21 yde ffd fs3 fc5 sc0 ls3 ws69">De la estructura vertical a la horizontal, 31 </div><div class="t m0 x2a h20 ydf ffc fse fc6 sc0 ls3 ws66">\u2022<span class="ffd fs3 fc5 ws6a"> De las tareas de rutina a los roles de </span></div><div class="t m0 x2a h24 ye0 ffd fs3 fc5 sc0 ls3 ws6c">empowerment, 31 <span class="ffc fse fc6 ws66 v0">\u2022</span><span class="ws6a v0"> De los sistemas de control </span></div><div class="t m0 x2a h21 ye1 ffd fs3 fc5 sc0 ls3 ws6a">formales a la información compartida, 33 </div><div class="t m0 x2a h20 ye2 ffc fse fc6 sc0 ls3 ws66">\u2022<span class="ffd fs3 fc5 ws6a"> De la estrategia competitiva a la colaborativa, </span></div><div class="t m0 x2a h24 ye3 ffd fs3 fc5 sc0 ls3 ws3">33 <span class="_4 blank"> </span><span class="ffc fse fc6 ws66 v0">\u2022</span><span class="ws6a v0"> De la cultura rígida a la adaptable, 33</span></div><div class="t m0 x2b h23 ye4 ff13 fsc fc4 sc0 ls3 ws5f">En la práctica:<span class="ff9 fc5"> Cementos Mexicanos <span class="_24 blank"> </span>34</span></div><div class="t m0 x2b h1f ye5 ffc fs3 fc5 sc0 ls3 ws69">Marco de referencia de la obra <span class="_25 blank"> </span>35</div><div class="t m0 x2a h20 ye6 ffd fs3 fc5 sc0 ls3 ws69">Niveles de análisis, 35 <span class="ffc fse fc6 ws66">\u2022</span><span class="ws6a"> Plan del libro, 37 </span></div><div class="t m0 x2a h20 ye7 ffc fse fc6 sc0 ls3 ws66">\u2022<span class="ffd fs3 fc5 ws6a"> Plan de cada capítulo, 37</span></div><div class="t m0 x2b h1f ye8 ffc fs3 fc5 sc0 ls3 ws6a">Fundamentos de diseño <span class="_26 blank"> </span>39</div><div class="t m0 x2b h25 ye9 ff8 fsc fc5 sc0 ls3 ws5d">Cuaderno de trabajo del capítulo 1:<span class="ff9 ws5b"> Medición de las </span></div><div class="t m0 x2a h1b yea ff9 fsc fc5 sc0 ls3 ws5d">dimensiones de las organizaciones <span class="_27 blank"> </span>40</div><div class="t m0 x2b h25 yeb ff8 fsc fc5 sc0 ls3 ws5d">Caso para análisis:<span class="ff9 ws5b"> Perdue Farms Inc.: </span></div><div class="t m0 x2a h1b yec ff9 fsc fc5 sc0 ls3 ws5b">Cómo responder a los desafíos del siglo <span class="fsf ws67 v0">XXI<span class="fsc ws6d"> 41</span></span></div><div class="t m0 x22 h1e yed ff13 fs8 fc4 sc0 ls3 ws1e">Parte 1: Introducción a las organizaciones <span class="_28 blank"> </span>1</div><div class="t m0 x22 h1e yee ff13 fs8 fc4 sc0 ls3 ws1e">Parte 2: Propósito organizacional y diseño estructural <span class="_29 blank"> </span>55</div><div class="t m0 x22 h1e yef ff13 fs8 fc4 sc0 ls3 ws1e">Capítulo 2: Estrategia, diseño </div><div class="t m0 x22 h1e yf0 ff13 fs8 fc4 sc0 ls3 ws1e">organizacional y efectividad <span class="_2a blank"> </span>56</div><div class="t m0 x29 h21 yf1 ffd fs3 fc5 sc0 ls3 ws69">Propósito de este capítulo, 57</div><div class="t m0 x22 h1f yf2 ffc fs3 fc5 sc0 ls3 ws69">El rol de la dirección estratégica en el diseño </div><div class="t m0 x22 h1f yf3 ffc fs3 fc5 sc0 ls3 ws6e">organizacional 58</div><div class="t m0 x22 h1f yf4 ffc fs3 fc5 sc0 ls3 ws69">Propósito organizacional <span class="_2b blank"> </span>60</div><div class="t m0 x29 h21 yf5 ffd fs3 fc5 sc0 ls3 ws69">Intento estratégico, 60</div><div class="t m0 x2b h23 yf6 ff13 fsc fc4 sc0 ls3 ws5f">En la práctica:<span class="ff9 fc5"> Walgreens <span class="_2c blank"> </span>61</span></div><div class="t m0 x2a h20 yf7 ffd fs3 fc5 sc0 ls3 ws6c">Metas operativas, 62 <span class="ffc fse fc6 ws66">\u2022</span><span class="ws6a"> La importancia de las </span></div><div class="t m0 x2a h21 yf8 ffd fs3 fc5 sc0 ls3 ws6a">metas, 64</div><div class="t m0 x2b h1f yf9 ffc fs3 fc5 sc0 ls3 ws6a">Marco de referencia para seleccionar la estrategia </div><div class="t m0 x2b h1f yfa ffc fs3 fc5 sc0 ls3 ws6a">y el diseño <span class="_2d blank"> </span>65</div><div class="t m0 x2a h21 yfb ffd fs3 fc5 sc0 ls3 ws6a">Estrategias y fuerzas competitivas de Porter, 65</div><div class="t m2 x25 h1c yfc ff9 fsd fc5 sc0 ls3 ws63">Bettina Anzeletti</div><a class="l" data-dest-detail='[25,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:69.876100px;bottom:513.678400px;width:230.857000px;height:15.921000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[26,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:66.338100px;bottom:469.453400px;width:240.587000px;height:29.188000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[37,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:66.338100px;bottom:349.159400px;width:240.587000px;height:24.767000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[42,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:66.338100px;bottom:281.937400px;width:242.356000px;height:26.535000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[46,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:66.338100px;bottom:264.246400px;width:242.356000px;height:13.268000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[48,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:68.107100px;bottom:208.522400px;width:239.702000px;height:26.536000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[58,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:320.193100px;bottom:330.585400px;width:243.240000px;height:15.036000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[79,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:68.992100px;bottom:165.181400px;width:474.982000px;height:14.152000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[80,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:68.107100px;bottom:129.801400px;width:238.818000px;height:28.304000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[85,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:325.500100px;bottom:142.184400px;width:237.048000px;height:15.037000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[64,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:323.731100px;bottom:244.787400px;width:240.586000px;height:24.766000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[65,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:323.731100px;bottom:219.136400px;width:242.355000px;height:23.882000px;background-color:rgba(255,255,255,0.000001);"></div></a></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,-42.167900,-43.346600]}'></div></div> <div id="pfa" class="pf w2 ha" data-page-no="a"><div class="pc pca w2 ha"><img fetchpriority="low" loading="lazy" class="bi x0 yfd w1 h26" alt="" src="https://files.passeidireto.com/e4f85ea3-2019-406d-9319-b728fc35a3d9/bga.png"><div class="t m0 x26 h18 yb9 ff8 fs6 fc6 sc0 ls3 ws3">viii <span class="_2e blank"> </span>Contenido</div><div class="t m0 x26 h23 yfe ff13 fsc fc8 sc0 ls3 ws5d">¿Cómo adapta usted el diseño?<span class="ff9 fc5 ws5b"> Su fortaleza de </span></div><div class="t m0 x26 h1b yff ff9 fsc fc5 sc0 ls3 ws6f">estrategia/desempeño 66</div><div class="t m0 x26 h23 y100 ff13 fsc fc4 sc0 ls3 ws5f">En la práctica:<span class="ff9 fc5"> Apple <span class="_2f blank"> </span>68</span></div><div class="t m0 x2c h21 y101 ffd fs3 fc5 sc0 ls3 ws69">Tipología estratégica de Miles y Snow, 70</div><div class="t m0 x26 h23 y102 ff13 fsc fc7 sc0 ls3 ws5d">BookMark 2.0:<span class="ff9 fc5 ws5b"> The Strategy Paradox: Why </span></div><div class="t m0 x26 h1b y103 ff9 fsc fc5 sc0 ls3 ws5b">Committing to Success Leads to Failure (And What </div><div class="t m0 x26 h1b y104 ff9 fsc fc5 sc0 ls3 ws5b">to Do About It) <span class="_30 blank"> </span>71</div><div class="t m0 x2c h21 y105 ffd fs3 fc5 sc0 ls3 ws69">Cómo las estrategias afectan el diseño </div><div class="t m0 x2c h24 y106 ffd fs3 fc5 sc0 ls3 ws69">organizacional, 72 <span class="ffc fse fc6 ws66 v0">\u2022</span><span class="ws6a v0"> Otros factores que afectan </span></div><div class="t m0 x2c h21 y107 ffd fs3 fc5 sc0 ls3 ws6a">el diseño organizacional, 73</div><div class="t m0 x26 h1f y108 ffc fs3 fc5 sc0 ls3 ws6a">Evaluación de la efectividad organizacional <span class="_31 blank"> </span>74</div><div class="t m0 x26 h1f y109 ffc fs3 fc5 sc0 ls3 ws6a">Enfoques tradicionales de la efectividad <span class="_32 blank"> </span>75</div><div class="t m0 x2c h27 y10a ffd fs3 fc5 sc0 ls3 ws6a">Indicadores de metas, 75 <span class="ffc fse fc6 ws66 v0">\u2022</span><span class="v0"> Indicadores basados </span></div><div class="t m0 x2c h24 y10b ffd fs3 fc5 sc0 ls3 ws6a">en los recursos, 76 <span class="ffc fse fc6 ws66 v0">\u2022</span><span class="v0"> Indicadores del proceso </span></div><div class="t m0 x2c h21 y10c ffd fs3 fc5 sc0 ls3 ws6a">interno, 77</div><div class="t m0 x26 h1f y10d ffc fs3 fc5 sc0 ls3 ws6a">El enfoque del balanced scorecard para la efectividad <span class="_33 blank"> </span>77</div><div class="t m0 x26 h1f y10e ffc fs3 fc5 sc0 ls3 ws6a">Fundamentos de diseño <span class="_26 blank"> </span>79</div><div class="t m0 x26 h25 y10f ff8 fsc fc5 sc0 ls3 ws5d">Cuaderno de trabajo del capítulo 2:<span class="ff9 ws5b"> Identificación de </span></div><div class="t m0 x2c h1b y110 ff9 fsc fc5 sc0 ls3 ws5b">las estrategias de la empresa y los criterios de </div><div class="t m0 x2c h1b y111 ff9 fsc fc5 sc0 ls3 ws70">efectividad 81</div><div class="t m0 x26 h25 y112 ff8 fsc fc5 sc0 ls3 ws5f">Caso para análisis:<span class="ff9"> El Museo Universitario de Arte <span class="_34 blank"> </span>81</span></div><div class="t m0 x26 h25 y113 ff8 fsc fc5 sc0 ls3 ws5f">Caso para análisis:<span class="ff9"> Airstar Inc. <span class="_23 blank"> </span>84</span></div><div class="t m0 x26 h25 y114 ff8 fsc fc5 sc0 ls3 ws5f">Cuaderno de trabajo del capítulo 2:<span class="ff9"> El balanced </span></div><div class="t m0 x2c h1b y115 ff9 fsc fc5 sc0 ls3 ws5f">scorecard y la efectividad organizacional <span class="_35 blank"> </span>85</div><div class="t m0 x26 h1e y116 ff13 fs8 fc4 sc0 ls3 ws1e">Capítulo 3: Fundamentos </div><div class="t m0 x26 h1e y117 ff13 fs8 fc4 sc0 ls3 ws1e">de la estructura organizacional <span class="_36 blank"> </span>88</div><div class="t m0 x2c h21 y118 ffd fs3 fc5 sc0 ls3 ws69">Propósito de este capítulo, 90</div><div class="t m0 x26 h1f y119 ffc fs3 fc5 sc0 ls3 ws69">Estructura organizacional <span class="_37 blank"> </span>90</div><div class="t m0 x26 h23 y11a ff13 fsc fc7 sc0 ls3 ws5d">BookMark 3.0:<span class="ff9 fc5 ws5b"> The Future of Management <span class="_35 blank"> </span>92</span></div><div class="t m0 x26 h1f y11b ffc fs3 fc5 sc0 ls3 ws69">Perspectiva del manejo de la información </div><div class="t m0 x26 h1f y11c ffc fs3 fc5 sc0 ls3 ws69">en la estructura <span class="_38 blank"> </span>92</div><div class="t m0 x26 h23 y11d ff13 fsc fc4 sc0 ls3 ws5f">En la práctica:<span class="ff9 fc5"> Textron Inc. <span class="_39 blank"> </span>94</span></div><div class="t m0 x2c h21 y11e ffd fs3 fc5 sc0 ls3 ws69">Compartir información de forma vertical, 94 </div><div class="t m0 x2c h20 y11f ffc fse fc6 sc0 ls3 ws66">\u2022<span class="ffd fs3 fc5 ws6a"> Compartir información de forma </span></div><div class="t m0 x2c h21 y120 ffd fs3 fc5 sc0 ls3 ws6a">horizontal, 95</div><div class="t m0 x2d h23 yfe ff13 fsc fc8 sc0 ls3 ws5d">¿Cómo adapta usted el diseño?<span class="ff9 fc5 ws5b"> El placer/dolor de </span></div><div class="t m0 x2d h1b yff ff9 fsc fc5 sc0 ls3 ws5b">trabajar en equipo <span class="_3a blank"> </span>100</div><div class="t m0 x2d h1f y121 ffc fs3 fc5 sc0 ls3 ws69">Alternativas de diseño organizacional <span class="_1e blank"> </span>101</div><div class="t m0 x2e h21 y122 ffd fs3 fc5 sc0 ls3 ws69">Actividades de trabajo requeridas, 101 </div><div class="t m0 x2e h20 y123 ffc fse fc6 sc0 ls3 ws66">\u2022<span class="ffd fs3 fc5 ws6a"> Relaciones de subordinación, 102 </span>\u2022<span class="ffd fs3 fc5 ws6a"> Opciones </span></div><div class="t m0 x2e h21 y124 ffd fs3 fc5 sc0 ls3 ws6a">de agrupamiento departamental, 102</div><div class="t m0 x2d h1f y125 ffc fs3 fc5 sc0 ls3 ws6a">Diseños funcionales, divisionales y geográficos <span class="_3b blank"> </span>104</div><div class="t m0 x2e h21 y126 ffd fs3 fc5 sc0 ls3 ws6a">Estructura funcional, 104</div><div class="t m0 x2d h23 y127 ff13 fsc fc4 sc0 ls3 ws5f">En la práctica:<span class="ff9 fc5"> Blue Bell Creameries, Inc. <span class="_3c blank"> </span>105</span></div><div class="t m0 x2e h21 y128 ffd fs3 fc5 sc0 ls3 ws69">Estructura funcional con vínculos horizontales, </div><div class="t m0 x2e h24 y129 ffd fs3 fc5 sc0 ls3 ws3">105 <span class="_4 blank"> </span><span class="ffc fse fc6 ws66 v0">\u2022</span><span class="ws6a v0"> Estructura divisional, 106 <span class="ffc fse fc6 ws66">\u2022</span> Estructura </span></div><div class="t m0 x2e h21 y12a ffd fs3 fc5 sc0 ls3 ws6a">geográfica, 109</div><div class="t m0 x2d h1f y12b ffc fs3 fc5 sc0 ls3 ws6a">Estructura matricial <span class="_3d blank"> </span>110</div><div class="t m0 x2e h28 y12c ffd fs3 fc5 sc0 ls3 ws6a">Condiciones para la matriz, 110 <span class="ffc fse fc6 ws66 v0">\u2022</span><span class="v0"> Fortalezas </span></div><div class="t m0 x2e h21 y12d ffd fs3 fc5 sc0 ls3 ws6a">y debilidades, 112</div><div class="t m0 x2d h23 y12e ff13 fsc fc4 sc0 ls3 ws5f">En la práctica:<span class="ff9 fc5"> Englander Steel <span class="_3e blank"> </span>113</span></div><div class="t m0 x2d h1f y12f ffc fs3 fc5 sc0 ls3 ws69">Estructura horizontal <span class="_3f blank"> </span>115</div><div class="t m0 x2e h21 y130 ffd fs3 fc5 sc0 ls3 ws69">Características, 116</div><div class="t m0 x2d h23 y131 ff13 fsc fc4 sc0 ls3 ws5f">En la práctica:<span class="ff9 fc5"> GE Salisbury <span class="_40 blank"> </span>117</span></div><div class="t m0 x2e h21 y132 ffd fs3 fc5 sc0 ls3 ws69">Fortalezas y debilidades, 118</div><div class="t m0 x2d h1f y133 ffc fs3 fc5 sc0 ls3 ws69">Redes virtuales y outsourcing <span class="_25 blank"> </span>119</div><div class="t m0 x2e h21 y134 ffd fs3 fc5 sc0 ls3 ws69">Cómo funciona la estructura, 120</div><div class="t m0 x2d h23 y135 ff13 fsc fc4 sc0 ls3 ws5f">En la práctica:<span class="ff9 fc5"> TiVo Inc. <span class="_41 blank"> </span>120</span></div><div class="t m0 x2e h21 y136 ffd fs3 fc5 sc0 ls3 ws69">Fortalezas y debilidades, 121</div><div class="t m0 x2d h1f y137 ffc fs3 fc5 sc0 ls3 ws69">Estructura híbrida <span class="_42 blank"> </span>122</div><div class="t m0 x2d h1f y138 ffc fs3 fc5 sc0 ls3 ws69">Aplicaciones del diseño estructural <span class="_43 blank"> </span>123</div><div class="t m0 x2e h29 y139 ffd fs3 fc5 sc0 ls3 ws69">Alineación estructural, 125 <span class="ffc fse fc6 ws66 v0">\u2022</span><span class="ws6a v0"> Síntomas de </span></div><div class="t m0 x2e h21 y13a ffd fs3 fc5 sc0 ls3 ws6c">deficiencia estructural, 125</div><div class="t m0 x2d h1f y13b ffc fs3 fc5 sc0 ls3 ws6c">Fundamentos del diseño <span class="_44 blank"> </span>127</div><div class="t m0 x2d h25 y13c ff8 fsc fc5 sc0 ls3 ws5f">Cuaderno de trabajo del capítulo 3:<span class="ff9"> Usted y la </span></div><div class="t m0 x2e h1b y13d ff9 fsc fc5 sc0 ls3 ws5f">estructura organizacional <span class="_45 blank"> </span>128</div><div class="t m0 x2d h25 y13e ff8 fsc fc5 sc0 ls3 ws5f">Caso para análisis:<span class="ff9"> C & C Grocery Stores Inc. <span class="_46 blank"> </span>129</span></div><div class="t m0 x2d h25 y13f ff8 fsc fc5 sc0 ls3 ws5f">Caso para análisis:<span class="ff9"> Aquarius Advertising Agency <span class="_47 blank"> </span>132</span></div><div class="t m0 x26 h1e y140 ff13 fs8 fc4 sc0 ls3 ws1e">Parte 3: Elementos de diseño de sistema abierto <span class="_48 blank"> </span>137</div><div class="t m0 x26 h1e y141 ff13 fs8 fc4 sc0 ls3 ws1e">Capítulo 4: El entorno externo <span class="_49 blank"> </span>138</div><div class="t m0 x2c h21 y142 ffd fs3 fc5 sc0 ls3 ws69">Propósito de este capítulo, 140</div><div class="t m0 x26 h1f y143 ffc fs3 fc5 sc0 ls3 ws69">El entorno de la organización <span class="_25 blank"> </span>140</div><div class="t m0 x2c h27 y144 ffd fs3 fc5 sc0 ls3 ws69">Entorno de tarea,<span class="_2 blank"></span> 140 <span class="ffc fse fc6 ws66 v0">\u2022</span><span class="ws6a v0"> Entorno general,<span class="_2 blank"></span> 142 <span class="ffc fse fc6 ws66">\u2022</span><span class="ws3"> </span></span></div><div class="t m0 x2c h21 y145 ffd fs3 fc5 sc0 ls3 ws69">Entorno internacional, 143</div><div class="t m0 x26 h23 y146 ff13 fsc fc4 sc0 ls3 ws5f">En la práctica:<span class="ff9 fc5"> Univision <span class="_2c blank"> </span>144</span></div><div class="t m0 x26 h1f y147 ffc fs3 fc5 sc0 ls3 ws69">El entorno cambiante <span class="_4a blank"> </span>144</div><div class="t m0 x2c h2a y148 ffd fs3 fc5 sc0 ls3 ws69">Dimensión de lo simple y lo complejo, 145 <span class="ffc fse fc6 ws66 v0">\u2022</span><span class="ws3 v0"> </span></div><div class="t m0 x2c h21 y149 ffd fs3 fc5 sc0 ls3 ws69">Dimensión de lo estable y lo inestable,<span class="_2 blank"></span> 146</div><div class="t m0 x2d h23 y14a ff13 fsc fc7 sc0 ls3 ws5d">BookMark 4.0:<span class="ff9 fc5 ws5b"> Confronting Reality: Doing What </span></div><div class="t m0 x2d h1b y14b ff9 fsc fc5 sc0 ls3 ws5b">Matters to Get Things Right <span class="_4b blank"> </span>146</div><div class="t m0 x2e h21 y14c ffd fs3 fc5 sc0 ls3 ws69">Marco de referencia,<span class="_2 blank"></span> 147</div><div class="t m0 x2d h1f y14d ffc fs3 fc5 sc0 ls3 ws69">Adaptación a un entorno cambiante <span class="_4c blank"> </span>149</div><div class="t m0 x2e h21 y14e ffd fs3 fc5 sc0 ls3 ws69">Adición de puestos y departamentos, 149</div><div class="t m0 x2d h23 y14f ff13 fsc fc4 sc0 ls3 ws5f">En la práctica:<span class="ff9 fc5"> Wal-Mart <span class="_44 blank"> </span>149</span></div><div class="t m0 x2e h20 y150 ffd fs3 fc5 sc0 ls3 ws69">Establecimiento de relaciones,<span class="_2 blank"></span> 150 <span class="ffc fse fc6 ws66">\u2022</span><span class="ws3"> </span></div><div class="t m0 x2e h24 y151 ffd fs3 fc5 sc0 ls25 ws6a">Diferenciación e integración,<span class="_2 blank"></span> 152 <span class="ffc fse fc6 ls3 ws66 v0">\u2022</span><span class="v0"> Procesos </span></div><div class="t m0 x2e h21 y152 ffd fs3 fc5 sc0 ls25 ws6a">administrativos orgánicos frente a mecanicistas,<span class="_2 blank"></span> <span class="ls3 ws3">153 </span></div><a class="l" data-dest-detail='[90,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:33.611400px;bottom:684.389400px;width:238.817700px;height:23.881000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[92,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:33.611400px;bottom:656.084400px;width:242.355700px;height:25.651000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[95,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:32.726900px;bottom:616.281400px;width:240.587200px;height:33.612000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[105,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:30.073400px;bottom:442.033400px;width:241.470700px;height:35.380000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[105,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:30.073400px;bottom:427.881400px;width:241.470700px;height:13.267000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[108,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:30.957900px;bottom:416.382400px;width:239.702200px;height:10.614000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[109,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:30.957900px;bottom:393.385400px;width:238.817200px;height:21.228000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[112,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:30.957900px;bottom:355.351400px;width:243.240200px;height:28.304000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[116,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:32.726900px;bottom:310.241400px;width:239.702200px;height:13.267000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[118,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:33.611400px;bottom:270.438400px;width:237.048700px;height:12.383000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[161,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:33.611400px;bottom:191.717400px;width:480.288700px;height:15.921000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[162,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:32.726900px;bottom:158.105400px;width:240.587200px;height:28.304000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[168,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:31.842400px;bottom:100.612400px;width:238.817700px;height:14.152000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[170,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:288.350100px;bottom:161.643400px;width:240.587000px;height:24.766000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[173,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:287.466100px;bottom:103.266400px;width:242.355000px;height:12.383000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[124,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:287.712100px;bottom:685.057400px;width:241.221000px;height:23.683000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[129,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:289.235100px;bottom:588.861400px;width:237.933000px;height:10.615000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[137,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:288.350100px;bottom:496.872400px;width:241.471000px;height:14.153000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[141,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:289.235100px;bottom:453.531400px;width:238.817000px;height:12.384000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[144,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:288.350100px;bottom:394.269400px;width:239.702000px;height:13.268000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[152,"Fit"]'><div class="d m3" style="border-style:none;position:absolute;left:287.712100px;bottom:279.804400px;width:240.344000px;height:21.929000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[153,"Fit"]'><div class="d m3" 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