Como Usar ChatGPT como Assistente Pessoal

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How to use ChatGPT AS YOUR PERSONAL ASSISTANT Get to help Save money on with problem holidays, repairs solving and more Create a Start your family budget coding journey & expenses tracker Supercharge your social media 132 Write pages emails in of expert seconds advice ANTHEM PUBLISHING 03> 5 WRITTEN by HUMANS for HUMANS How to Use ChatGPT As Your Personal Assistant AN INDEPENDENT PUBLICATION £10.99HOW TO USE ChatGPT AS YOUR PERSONAL ASSISTANT Let's Anthem Publishing Ltd, Media House, 1 Widcombe Parade, Bath, BA2 4JT, UK make AI EDITOR Barry Collins ART EDITOR Andrew Sumner PRODUCTION EDITOR Priti Patel PUBLISHER MD Sally FitzGerald sally.fitzgerald@anthem.co.uk useful HEAD OF ADVERTISING Megan Gibbings megan.gibbings@anthem.co.uk HEAD OF MARKETING Cara Northcott cara.northcott@anthem.co.uk DIRECT MARKETING MANAGER Rosie Pankhurst rosie.pankhurst@anthem.co.uk LICENSING Regina Erak hen you see AI output on your social regina.erak@globalworks.co.uk media feeds, it's normally generated CHIEF CREATIVE OFFICER Jenny Cook W pictures of action figures or short clips of politicians working in fast-food chains. CEO Jon Bickley All good fun for five seconds, but of no real PRINT use to anybody. William Gibbons & Sons Ltd In fact, if that's been your experience then you might Tel +44 1902 730011 reasonably conclude that you could live without this trivial DISTRIBUTION nonsense. Well, hopefully this guide will change your mind. Marketforce UK The stuff you see on social media is fluff compared to the 121-141 Westbourne Terrace, dozens of extremely useful, practical activities that ChatGPT London W2 6QA can help you with. It can genuinely act as a round-the-clock 0330 390 6464 personal assistant, able to handle all manner of complex tasks. Hello@Marketforce.co.uk In this guide we'll show you how ChatGPT can offer help ALL IMAGES with market research for a new business venture, or run a © Shutterstock and ChatGPT social media campaign, or help you polish your CV. It can be Cover image ChatGPT of valuable assistance in your personal life, too, helping you to manage the headaches of moving home, booking a family holiday, or helping the kids with their homework. And while the media loves to run scare stories about how ANTHEM PUBLISHING PPA AI will turn us all into mindless blobs, the opposite is true - it Established 2002. Founding Directors: can help you develop new life skills, such as learning foreign Paul Pettengale, Simon Lewis, Jon Bickley languages, finding new hobbies, or even becoming a computer coder yourself. The content in this publication was We'll show you how to do all of the above and much more, created by Catalysed Productions Ltd. All content copyright Anthem Publishing Ltd, without any need for prior technical knowledge or experience 2025, all rights reserved. While we make every with AI systems. If all you've done with ChatGPT is get it to effort to ensure that the factual content of How generate images of you as a Simpsons character or write daft to use ChatGPT As Your Personal Assistant is poetry, prepare to be blown away. correct, we cannot take any responsibility, nor be held accountable, for any factual errors printed. No part of this publication may be reproduced, stored in a retrieval system or resold without the prior consent of Anthem Publishing Ltd. Anthem Publishing recognises all copyrights contained within this issue. Where possible, we acknowledge the copyright holder. How to use ChatGPTAs Your Barry Collins Personal Assistant is a trademark owned by Anthem Publishing. EditorContents = Welcome to ChatGPT bbs 8 How ChatGPT works 10 What do the different models do? do 12 ChatGPT: do you need ((do + to pay? Project management Research assistant 16 Master ChatGPT's 30 Gather information project manager from the web 18 Create schedules 32 Summarise complex and timelines topics 20 Resource allocation 34 Brainstorm ideas and budgeting with voice mode 22 Generate progress reports 36 Plan a business trip 24 Build a custom chatbot 38 Market research a for your project TUTORIAL new business TUTORIAL 4Contents Writing emails, Problem-solving Help around the home reports and socials and decision making 74 Plan family meals 44 Write professional 58 Overcome obstacles 76 Troubleshoot home tech emails in seconds 60 Get "expert" advice 78 Help kids with 46 Researching reports their homework 62 Decision-making 48 Build a brilliant CV frameworks 80 Pet care 50 Build a personal website 64 Scenario and risk planning 82 Gardening and plant care 52 Run a social media 66 Work through 84 Decorate and DIY campaign TUTORIAL personal problems 86 Plan a party TUTORIAL 68 Big decision: moving home TUTORIAL Ó N Saving time Learn new life skills Alternative assistants and money 108 Master job interviews 122 Microsoft 365 Copilot 92 Avoid expensive 110 Learn a new language 124 Anthropic's Claude shopping mistakes 112 Find a creative hobby 126 Google Gemini 94 Book a bargain holiday 114 Brain training 128 Notion 96 Create a family budget 116 Start your coding 130 Run AI on your own PC 98 Minimise repair bills journey TUTORIAL 100 Time management 102 Your own expenses app TUTORIAL 5Welcome to ChatGPT You'd have to have been on another planet not to have at least heard of ChatGPT. But if you're after details on how it actually operates and whether you need to part with your cash to be able to use it, read on 8 How ChatGPT works 10 What do the different models do? 12 ChatGPT: do you need to pay?How ChatGPT works Discover how the amazing AI generates its answers hatGPT is HOW LARGE LANGUAGE MODELS ARE BUILT gob-smacking. Whether you're ChatGPT is a service powered by large effectively what the AI is doing when it asking it to language models (LLMs). When you start responds to your prompts. write a brief a conversation with ChatGPT, you get to After the language model has taught biography of choose which model you want to interact itself, there follows a period of fine- Caligula, summarise a report with (see overleaf for explanation of what tuning. Human feedback helps to you were meant to read for the different models do), but they're all correct errors in learning, refining what work, or generate an image of built in roughly the same way. it has learned with high-quality data, a camel riding a unicycle, the LLMs are trained on huge amounts providing the very best examples for breadth and speed of its abilities of text - millions of books, web articles, the AI to follow. are astonishing. newspaper stories and more. By How does it do it? Through consuming all this information, the AI some mind-bendingly model learns to recognise patterns, the complex computation. rules of grammar, the way the same words Here, we're going to run you can be used in different contexts, and through how AI services such an awful lot of facts. HOW DOES CHATGPT as ChatGPT are created, and Crucially, this part of the training is GENERATE ANSWERS? how they deliver the answers achieved without human supervision. to your questions. We'll keep The AI literally teaches itself the rules of Strap in, because here's where it gets the explanations as simple as language simply by detecting patterns. complicated. When you enter a prompt possible, so you won't need a It's similar to the way you might learn to into ChatGPT, the text you enter is computing degree to work out play a song on the piano just by listening broken down into tokens. These tokens what's going on. to it over and over again, until you've can be whole words or parts of words, learned all the right notes. Eventually, depending on the model used. So, for after learning several songs, you might example, if you enter the prompt: start to write songs of your own. That's ChatGPT 4.5 : Mutiny Bounty Summary Write 500 words on the Mutiny on the Bounty. Write 500 words on the Mutiny on the Bounty The Mutiny on the Bounty, one of history's most infamous naval rebellions, took place aboard the British Royal Navy ship HMS Bounty on April 28, 1789. The AI would break that down into Commanded by Lieutenant William Bligh, the Bounty was originally Here's a concise and engaging summary of the commissioned to transport breadfruit plants from Tahiti to British colonies in the Mutiny on the Bounty: tokens, such as: West Indies, aiming to establish a reliable, inexpensive food source for enslaved Mutiny Bounty Summary workers on plantations. Answer in chat instead > The journey began in December 1787 and initially proceeded without The crew spent several idyllic months in Tahiti while collecting breadfruit, during 232 445 312 565 997 302 565 997 Is there any particular aspect you'd like to which many sailors formed attachments to the local lifestyle, developing explore further? relationships with Tahitian women and embracing the freedoms unavailable in 021 the rigid British naval hierarchy. Lieutenant Bligh's strict disciplinary measures and abrasive manner increasingly alienated his crew, cultivating resentment and dissatisfaction aboard the ship. Shortly after departing Tahiti, tensions reached a breaking point. Led by Acting (Note the above is very simplistic, and Lieutenant Fletcher Christian, a group of discontented sailors seized control of shows how tokens are repeated as words the ship, taking Bligh and loyal crew members captive. In a surprising act of leniency, Christian and the mutineers set Bligh adrift with 18 men in small open are repeated.) AI "sees" text as boat, rather than executing them outright. Bligh's remarkable navigation skills Based on its training, ChatGPT a wad of data and enabled him to safely guide the overcrowded vessel across more than 3,600 nautical miles to the island of Timor over 47 days, an extraordinary feat of evaluates how each token in the prompt patterns on which it seamanship that secured his reputation despite his contentious leadership makes predictions. relates to the others, and then predicts style. what should follow based on the billions of different token patterns it has learned previously. This is the reason ChatGPT ChatGPT evaluates how each token is sometimes referred to as a super- advanced autocorrect: it doesn't know in the prompt relates to the others, the meaning of any of those words; it's just taking a guess on what comes next then predicts what should follow based on the huge amount of training data it's been fed. 8How ChatGPT works IMAGE GENERATION ChatGPT's method of image generation has Midway through the writing of this guide, changed, with more realistic results. ChatGPT fundamentally changed the way it generates images, using a similar method to the way in which it generates text. Now, instead of having an image model (such as DALL.E) and a text model, it's combined them both into one. OpenAI hasn't revealed exactly how this new image model works, but it's again based on predicting what comes next. So if you ask ChatGPT to generate a picture of a cat sat on a Persian rug, it can predict what those two objects (and any background detail) should look like based on the millions of images it's seen before. It isn't clear whether ChatGPT's image model is working at pixel-level prediction, where the model guesses what the next pixel should look like based on the previous one, or whether it's using patch-level prediction, where the image is divided into larger sections and it generates each patch (say, the cat) What is clear is that since moving improved. Images look much more moving on to the next one (say, the rug). from DALL.E to the new GPT-40 photo-realistic, text in images is now It might even be using a combination of image model, the quality of images legible, and its ability to copy different these different methods. generated by ChatGPT has vastly styles is far superior. still often delivers responses that perpetuate outdated stereotypes. THE GUESSING GAME As we've seen, the AI models work on the the wrong or outdated answer. ChatGPT's when we asked ChatGPT to generate an basis of educated guesswork - and that ability to search the internet has helped image of a "brainy computer scientist" can introduce errors. ChatGPT is only counter out-of-date information, but this it delivered an image of a white, middle- as good as the data it's trained on, and isn't always a remedy for misinformation. aged male. When we asked for an image when you're training models on websites ChatGPT's answers are also subject of a "caring nurse", we got a woman. and newspapers... well, that isn't always to the biases that were inherent in the Reinforcing such stereotypes could be accurate. As such, you can end up with data it was trained upon. Consequently, considered unhelpful. 9What do the different models do? Find out how to pick the right model for a task nce you've started prodding around the When you're new to ChatGPT, it can be quite a ChatGPT interface for a while, you'll challenge to work out which of the different models to soon discover a menu at the top of the pick for a particular task, but this section should help screen that allows you to pick from you find the right model for your prompts. different AI models. These are different One note of caution: models are constantly being large language models, which we added and removed, so the models listed here may not introduced you to on the previous page, and they often be available by the time you read this, but the general serve different functions. principles should remain the same (ie. a reasoning Some models are designed for speed. Others are model of whatever flavour should be good for certain designed for specific tasks, such as creative writing or tasks). OpenAI has also warned it plans to reduce the advanced reasoning. Some are older than others, and in number of models it offers, so you may not have as the process of being phased out. much choice in future! can respond What types of clothes should I pack for a trip to Berlin this weekend? to an array of query types, and will search online, too. For your trip to Berlin this weekend (April 12-13, 2025), the weather is expected to be mild and pleasant: Saturday 66° 47° Morning low clouds followed by clouds giving way to some sun GPT-40 WITH Sunday 72° 53° Warm with times of sun and clouds; a passing shower in the afternoon SCHEDULED TASKS Given these conditions, here's a suggested packing list: Layered Clothing: Pack a mix of short-sleeved and long-sleeved shirts to adapt to varying This is a relatively new feature temperatures. Berlin Travel Tips that allows you to turn ChatGPT into an intelligent to-do list. With Lightweight Jacket or Sweater: A medium-weight coat or jacket is suitable for cooler mornings and this model, you can ask ChatGPT evenings. Tours by Foot to remind you to do something at Comfortable Pants: Bring comfortable pants or jeans suitable for walking and versatile for different a particular time, and even provide activities. assistance for the task in hand. Comfortable Footwear: Opt for comfortable walking shoes or sneakers, as you'll likely be exploring For example: the city on foot. Umbrella or Rain Jacket: While the forecast doesn't indicate rain, it's always good to be prepared for unexpected showers. Travel Fashion Girl Remind me to send invoices on Friday at 4pm. GPT-40 Remind me to order flowers tomorrow at 3pm. Send me At the time of writing, GPT-40 was the Here are just a few of the many types of a list of florists in Guildford default model, the one that opens when query you could ask with the reminder. you first open the ChatGPT website or app. It's a general-purpose model suitable for answering most types of question, What types of clothes should At the allotted time, the AI and it recently added the capability to I pack for a trip to Berlin this will send you an email with the generate images, too. weekend? relevant reminder. If you've asked GPT-40 has access to the internet, for additional information, such as so you can hit the search button and How do you bake a loaf of the list of florists, you'll get a link force the AI to look up answers online, sourdough bread? to click into the prompt containing although it will often do so of its own the information. initiative. You can also upload files for Generate a photo-realistic image You can also set recurring GPT-40 to interact with, or conduct of a tiger hunting on a grassy reminders, if you need to perform "Deep Research" with this model savannah. a task at the same time every day/ (see p46). week/month. 10What do the different models do? For exploring Group Stage Schedule ideas, or even some creative writing, There are 6 "rounds" of group matches (3 rounds per group). Each round uses both pitches Suggest five themes for my son's 8th birthday party use GPT-4.5. simultaneously for two matches. Each round is 25 minutes long (20 minutes of play 5 minutes break). Round 1 (3:00pm 3:25pm) Group A Here are five engaging themes perfect for an 8-year-old's birthday party: Pitch 1: T1 T2 1. Space Adventure Pitch 2: T3 T4 Decorate with planets, stars, and astronauts. Round 2 (3:25pm 3:50pm) Group B Activities: Build-your-own rockets, moon bounce, space treasure hunt. Pitch 1: T5 T6 Party favours: Glow-in-the-dark stars or mini telescopes. Pitch 2: T7 T8 2. Superhero Training Camp Round 3 (3:50pm 4:15pm) Group A Kids dress up as their favourite superheroes. Pitch 1: T1 T3 Activities: Obstacle course, superhero skills training games, villain capture game. Pitch 2: T2 T4 Party favours: Custom masks or superhero wristbands. 3. Jurassic Explorer Round 4 (4:15pm 4:40pm) Group B GPT-o1 is suited to Dino-themed décor, footprints leading to the party. Pitch 1: T5 T7 more challenging queries and Activities: Dinosaur egg hunt, fossil-dig sandbox, dinosaur-themed games. Pitch 2: T6 T8 questions. GPT-4.5 GPT-01 This model is billed as "good for writing This model is geared towards advanced a team in their group) and a and exploring ideas". It's the first reasoning, taking its time to chew over final. The tournament starts at creative model OpenAI has released, challenging questions, such as why 3pm and each match lasts for and there's the promise of a much- does OpenAI give its AI models such two halves of 10 minutes each, improved model to come, which the stupid names? with a break of five minutes company claims will deliver writing The types of prompt that work best between games. There are two that's indistinguishable from that of here are longer, more in-depth queries pitches available. Create the professional writers. We'll see that would take a lot of figuring out by tournament schedule. Prompts that are well suited here yourself. For example: include: With the ol model, you actually get to I'm organising a football see what the AI is "thinking" as it works Write a 300-word introduction tournament for eight teams. through a problem. It might take a little on the benefits of a low- The eight teams should be longer to drum up a final answer than carbohydrate diet. split into two groups of four, other models, but its answers should and each team in each group also be more accurate, especially on Suggest five themes for my son's should play each other once. knotty, multi-faceted challenges such as 8th birthday party. There will then be semi-finals the one above. (where nobody should face MINI-HIGH The "mini" models are designed for speed. If you haven't got time to wait a If speed of response couple of minutes for ol to do its full Code a bingo caller app in Python. The app should randomly call is crucial, then numbers between 1 and 99, not repeating a number until the user working out, you can throw problems o3-mini can deliver chooses to reset. at and have them answered at a more quickly. faster speed. Reasoned about bingo caller app design for 11 seconds > The model actually managed Below is an example of a complete Python script for a Bingo Caller app. This script uses a list of numbers to answer the football tournament query from 1 to 99 and the random module to select a number at random. When a number is chosen, it is above with roughly the same answer removed from the list so it won't be repeated during the current run. The user can press Enter to call the as but in less than half the time. next number, type r to reset the game at any time, or q to quit the application. However, it could stumble over more python Copy complex tasks. import random The o3 mini-high model is primarily designed for coding problems, such as: def bingo_caller(): # Initialize the pool of numbers from 1 to 99. numbers = list(range(1, 100)) to the Bingo Caller App!") print("Press Enter to call the next number, 'r' to reset, or 'q' to quit.") Code a bingo caller app in Python. The app should randomly call while True: numbers between 1 and 99, not # Check if there are any remaining numbers. if not numbers: repeating a number until the user print("\nAll numbers have been called!") chooses to reset. user_input = input("Type 'r' to reset or any other key to exit: ").strip().lo if user_input == 'r': numbers = list(range(1, 100)) Two little ducks, anyone? 11ChatGPT: do you need to pay? Find out whether it's worth stumping up for the chatbot iven we're constantly told how brutally using the API (see below) you could well run up charges expensive it is to run AI services, it's that are beyond that. G somewhat surprising that most of In this section, we'll run through what you do and don't ChatGPT's services are available for free. get with the various ChatGPT tariffs, so you can decide But once you start using the service, you whether or not it's worth subscribing. However, do also may soon find you hit barriers that are note that OpenAI frequently switches up what's available only unlocked for paying customers. with the different tiers, so check the company's website ChatGPT's subscription fees go all the way up to a (openai.com/chatgpt/pricing) for the latest details before hefty $200 per month. In fact, if you're a professional you decide to sign up. CHATGPT FREE The free version of ChatGPT has You may also find that if you've with a subscription immediately. Even become more feature rich over the entered multiple prompts, you're frozen if you find yourself hitting the usage years. OpenAI tends to offer new out for a few hours and told to come buffers, Microsoft's Copilot AI (copilot. language models or other features to back later, particularly when it comes to microsoft.com) is built on much the paying customers first, before eventually resource-heavy prompts such as asking same technology, so you can continue releasing them to the free tier. the AI to generate images. chatting away over there. The biggest constraint on free accounts Nevertheless, there's plenty you is usage limits. OpenAI doesn't set can do for free, including toy with transparent quotas - there's no 50 various language models, access web prompts a day limit, or some such. But search, upload files for analysis, and the company will pull up the drawbridge talk to ChatGPT through your computer/ on free users first. So, if the service is smartphone's mic. You can use the mobile CHATGPT PLUS suffering under heavy load (which often and desktop apps, and access GPTs happens when a major new language (custom chatbots made by other users). ChatGPT Plus is the main subscription model or feature is released), it's the If you're just starting out with package and it costs $20 per month (at free users who will be shut out first. ChatGPT, then definitely don't dive in the time of writing). For that fee, you'll get access to new models and features ahead of free How much will you charge me to talk to you? users, and the usage limits are far more relaxed. In general chat, you'll have to be using the service pretty heavily to hit Great question-and the short answer is: it depends on how you're accessing me. Here's the breakdown: the usage limits for paying subscribers. Free Plan We've obviously been using ChatGPT Plus throughout the day in the process of You can chat with me for free using the GPT-3.5 model. writing this guide, and we haven't hit the No cost, but access to newer features and models is limited. buffers once. That said, certain premium features such as Deep Research and the ChatGPT Plus (Paid) video generation service Sora do have $20/month (USD) as of now. strict limits. You'll be told how many Gives you access to GPT-4-turbo, which is faster and more capable than GPT-3.5. prompts you have left each month after Includes things like image understanding, file uploads, and web browsing. using one of these services. At the time of writing, you needed So basically: ChatGPT Plus to create projects (see If you're using the free version - it's $0. p16), tasks and your own custom GPT You can do a lot for chatbots, among other features. If you If you want the best features - it's $20/month for the Plus plan. free; but for regular find yourself constantly using ChatGPT work use you might Want help figuring out which plan works best for your needs? be best to sign up. for work, you may find the $20 per month subscription is a price worth paying. 12ChatGPT: do you need to pay? There are fewer limits on image generation for Plus Generate a photo-realistic image of a pack of cyclists racing through and Pro subscribers. the English countryside, with motion blur Image created If the service is suffering under heavy load, it's the free users who will be shut out first akashadevi Colorful Kitten Mischief THE API 720p Apr 13, 11:24PM The OpenAI API (openai.com/api) is basically a way for developers to build ChatGPT into their apps. Let's say you're building an app for your online shoe store and you want to give customers the option of talking to a chatbot to recommend products or help them through the process of requesting a refund - you could do this with the API. The API isn't only for developers, though. Some desktops apps, such as the Mac launcher Raycast, allow you to access an AI chatbot from within their apps. But to do so, you'll need an API key, which you can get by creating an account with OpenAI. One key difference with the API is that Sora video it's charged based on use, not a flat fee. generation is only Image prompt That means if you're planning to offer available in the Plus and Pro versions. a chatbot on your website and it proves Remix Loop to be hugely popular, you could end up facing massive bills. CHATGPT PRO The API settings let you set spending limits, so that you don't wake up one The Pro subscription is as close as you writing, it was also the only tier on which morning to find a bill for a few thousand can get to an all-you-can-eat service. you could get access to the mode, dollars in your inbox, make sure to It costs a stonking $200 per month, which uses more computing resources to take advantage of that setting if you're mind, so it's really only an option for generate higher-quality answers. new to the API. Different language those who make heavy use of the service Pro also gets you access to new features models incur different tariffs, so pay for work purposes. ahead of everyone else. At the time of attention to the pricing list, too. It delivers unlimited access to the writing, it was the only tier that had We won't concern ourselves with the mainstream models, and what's called access to Operator, a new mode where API in this guide. Everything you see "extended access" to Deep Research and you can let ChatGPT take control of your from now on can be pulled off using Sora video generation. At the time of computer to perform certain tasks. ChatGPT itself. 13SFD5F4 X5FGH78G6H8 DFJGK354GD6 36GFC85H7 FX5H4735H7 5XF87H6GFX5H87 FCG85H73 XFG5H73 FX57H3XFH XFG36H75X 6FDG786 DF36G875 DFG587Project management Planning and scheduling are essential to bring a project to fruition. Not a whizz in that department? Don't worry: ChatGPT can help you identify tasks and costs, create a timeline, and keep everything moving to ensure success! 16 Master ChatGPT's project manager 18 Create schedules and timelines 20 Resource allocation and budgeting 22 Generate progress reports 24 Build a custom chatbot for your project TUTORIALMaster ChatGPT's project manager Keep all your files and chats about a project in one place ntil recently, talking with U ChatGPT was a bit like chatting Haywards Heath Park Run to a colleague. You could New chat in this project remember discussing something with the AI a few days or weeks ago, but you couldn't always recall how the conversation ended. Now, ChatGPT has introduced Add instructions Project files a new projects tool that lets you 2 files Tailor the way ChatGPT responds in this project keep all the conversations and files associated with a particular project in one place. It makes Chats in this project it much easier to refer back to Park runner marketing image previous conversations, and Generate an image of a park runner we can use for marketing means that you don't have to keep Group related chats explaining the background to a within projects to Park Run Recruitment Plan avoid having to go project every time you start a new Suggest a plan to recruit new members to the Park Run over old ground. conversation with the AI. Projects can encompass a range of ventures. A work ADDING FILES TO A PROJECT project (although be wary of sharing sensitive data with the You can add files to a project that will states there's a limit to the number of AI), organising a park run, or a only be referenced in conversations files you can add to a project, but it rather personal project such as planning held within that project. So, for unhelpfully fails to state what that limit a family holiday. If you think you'll example, if you add a press release is. It's likely to be an overall file size limit return to ChatGPT to discuss the about a forthcoming product launch to rather than a set number of files, so just same issue, a project is a must. the project files, but then try to start be wary of uploading large files (such as a a regular conversation in ChatGPT presentation with lots of high-resolution about that document, it won't know images or videos). what you're talking about. Each project If you need to delete files from a is effectively a silo of conversations project to clear space, click the Project and files. Files link in the project and then hover HOW TO CREATE A PROJECT You can add many different file types your mouse over the file you wish to to a project: documents, images, code delete; you should see a little "x" appear To start a new project, open the ChatGPT samples, to name but a few. ChatGPT alongside it, allowing you to remove it. website or app and look down the menu on the left. Below any custom GPTs ChatGPT 4o You can include you've created, you should see a link for images, code projects. Click Add Project if it's the first ChatGPT: Ultimate PA guide samples, documents and more. time you've ever created a project, or click the "+" button next to the Projects header if you've previously added one. Project files Add files When you start a new project, you'll be asked to give it a name (for example, ChatGPT PA flatplan .pdf PDF "Ski trip planning") and then you'll be presented with options to start a new chat, add files, or add instructions for the project. Let's deal with those separately. 16Master ChatGPT's project manager ADDING INSTRUCTIONS ChatGPT 4o You can give ChatGPT more You can also give the AI specific ChatGPT: Ultimate PA guide explicit instructions on how it responds. instructions on how you want it to behave in any conversation you have New chat in this project about this project. For example, you can request it Instructions answers in a particular style or tone: How can ChatGPT best help you with this project? You can ask ChatGPT to focus on certain topics, or ask it to use a certain tone or format for responses. Keep answers short and use bullet Keep answers short and to the point, use bullet points to break up longer answers, don't use jargon. points to break down long answers. Answer with the odd French reating... phrase to get me in the mood for my holiday in France. Cancel Save Saving Time and Money Or you can double-down on instructions Can you suggest another tutorial? on how to refer to particular documents. Make sure to consult the "Price Generate an image of a park runner we can use for marketing List" document if I ask you about the cost of items. Click the Add Instructions button to make such requests. Simply type your instructions into the textbox. These can be edited at any time, if you get sick of the "ooh la la" replies to every answer about your holiday, for example! Plus, it can still use DALL.E to generate any images for your project. HOLDING CONVERSATIONS Every time you want to engage the AI Here is an image of a dynamic park runner y an use for marketing. Let me know if you need any in a discussion about your project, it's modifications! important to select the project from the Message ChatGPT left-hand menu first and then use the chatbox that appears at the top of the 0 Project page. ChatGPT can make mistakes. Check important info. Project conversations have most of the same tools that you use in regular ChatGPT discussions. For example, you ordinary chats. Plus, you might find the project, you can hover your mouse can add attachments, start a Canvas for that you can only choose from certain over the chat in the left-hand menu, click editing text or code, or generate images language models when holding project the three dots that appear next to it, and with DALL.E. chats. At the time of writing, you couldn't then choose Add To Project. There are a couple of restrictions. At use the ol reasoning model on projects, Previous project conversations won't the time of writing, you couldn't access for instance. appear in the history of regular chats, so files stored in Google Drive or Microsoft If you accidentally start a regular chat if you want to dive back into a previous OneDrive for projects, like you can with and decide you actually want it as part of discussion, you have to open the project first then scroll down to the bottom of the screen to find past chats on that topic. You can instruct ChatGPT to You can also remove chats from a project's history by hovering over the respond in a particular style or tone, chat, clicking the three dots, and selecting Archive or Delete. Archiving simply for example, or get it to refer to removes the chat from the history, but it remains accessible by clicking on your specific documents user icon, selecting Settings, then clicking on Manage next to Archived Chats. 17Create schedules and timelines Make sure your projects are properly planned with AI help Summary Checklist By Early June: he chances of a project being successfully delivered Research and order the stand on time and to budget hangs on proper planning. T Hire stand personnel Otherwise, you're leaving an awful lot to chance. Sort insurance Few people enjoy project planning, but ChatGPT can make this tedious task easier. It can help create By Mid-July: schedules for upcoming projects, and provide Complete banner design (by July 19) suggestions for milestones you need to tick off along the way, perhaps By End of July: highlighting tasks you might otherwise have neglected. Complete banner printing (by July 29) It's also getting better at creating graphical timelines that you can Receive the stand delivery (by July 29) print out and pin to walls, providing a visual reminder of the tasks that August 12: Trade fair event need to be completed. And it's flexible enough to adapt when timelines inevitably change. It will even offer up a timeline, so you don't miss a deadline. April 2025 (1 month before launch) TIMELINES FROM TASKS Ad Campaigns & Partnerships Run pre-launch social media and Google ads to build anticipation. Sometimes you'll have a clear idea of Start influencer collaborations (product reviews, unboxings). the tasks that need to be completed for Offer referral incentives for early subscribers. a project, but you need help plotting the timeline. ChatGPT can handle this, too. Launch Promotions & Giveaways Announce a pre-launch giveaway (e.g., "Win a £500 voucher for our store!"). My company is exhibiting at a Encourage user-generated content with a branded hashtag. trade fair on 12 August. Provide a timeline of tasks that need to be Email Marketing Drip Campaign completed before the event, based Send a countdown email series to subscribers. Not a project on the following tasks that need to Provide sneak peeks of featured products. planner? ChatGPT be completed beforehand: can deliver a Offer exclusive early-bird discounts. schedule of tasks. Research and order stand - 1-2 days CREATING SCHEDULES FROM SCRATCH Take delivery of stand - at least two weeks before event Tell ChatGPT about the project you're staggered deadlines for tasks to be Design banners for stand - 2 days working on and the final deadline, and it completed. For instance, in January/ Print banners for stand - can only will generate a schedule of tasks you need February, it suggested getting the be done after design completed, to do before the big day. For example: project underway with market research takes 10 days, must be done at and branding, creating social media least two weeks before event. accounts and developing an email I'm working on a new marketing marketing strategy. plan for the launch of a new By April, a month before launch, it's This isn't the entirety of the prompt, website selling home furniture. urging us to focus on ad campaigns, but you can keep adding tasks as The website will launch on 19 May, launch promotions and an email necessary, with the relevant contingencies 2025. Can you help me create a marketing drip campaign. It's unlikely all explained to the AI. Once all the tasks are schedule for different marketing of the suggestions will match your needs, listed, the AI should produce a timeline, activities in the run-up to launch? but you can remove unwanted activities with all the dependencies taken into and add your own. Just tell the AI what account. We suggest you use one of the you want to change. It can also help you reasoning models (such as for With nothing more than this, ChatGPT with any of the individual tasks, if they're the best results on complicated prompts created a detailed marketing plan with outside of your area of expertise. such as this. 18Create schedules and timelines Updated Marketing Plan Timeline for Home Furniture Website Launch Post-launch Monitoring & Follow-ups Launch Day (May 19) Website Performance Testing Influencer Buzz & Social Push Final Countdown Content Final Ad Push & Retargeting Ad Campaigns & Partnerships Launch Promotions & Giveaways VISUAL TIMELINES Email Marketing Drip Campaign Finalise Logistics & Customer Service Once you've created a schedule PR & Blogger Outreach Social Media Growth & Teasers and finalised the items you need Email Marketing Strategy to cover, you might want to print Social Media Setup a timeline that you can pin to the SEO & Content Planning wall or share with colleagues, so Market Research & Branding that everyone can quickly check what needs to be done and when. Jan 2025 Mar 2025 Apr 2025 May 2025 (early) May 2025 (mid) ChatGPT will plot May May 2025 In the same chat as you created and edited the schedule, as above, you can ask: out when various project milestones are due to be met. Timeline (Months) Can you create a graphical timeline of the deadlines above that I can print out? A printed timeline that you can pin Within seconds, ChatGPT has to a wall will mean everyone can printed a timeline with all the major milestones plotted on quickly check what needs to be done a timeline. Remind to send my The Al's Tasks facility will provide a reminder when a SET REMINDERS WITH job is due. Task CHATGPT TASKS Name Having timelines is one thing, sticking to them is another. There are all manner Send sales report of task management apps out there (and ChatGPT can help you identify and use Instructions them), but it's also recently introduced Tell me to send my weekly sales report its own Tasks facility, which can remind you when jobs need to be done. First, in the model selection dropdown Schedule menu at the top of the ChatGPT interface, select GPT-40 with Scheduled Weekly Friday 3:00 pm Tasks (note that Scheduled Tasks might be available for other language models Pause Delete Cancel Save as the service evolves). Then you can ask ChatGPT to set you a reminder for a Message ChatGPT specific task. For example: You'll notice from the second prompt It's worth checking the dates and times Remind me to send my weekly that you can combine both reminders and are right too, as this service was still in sales report at 3pm on Friday. prompts for the AI to perform a task in beta at the time of writing and we spotted the same command. mistakes in our testing. Remind me to write a Facebook When you create a task, a little card will When the time comes for your post promoting the new dining appear beneath the prompt, which you reminder, you'll be sent an email to the chair range at 10:25am on can click on and finesse the instructions. address registered with ChatGPT. That March 23rd. Write a suggested You can also use this menu to schedule, email includes a link back to the task, post for me. say, daily or weekly reminders for specific where you'll find any extra details you tasks, if the AI hasn't already done so. may have requested. 19Resource allocation and budgeting Make sure your projects run to maximum efficiency! If you're struggling f you're good at Week 2 Rota Table to manage logistics, managing people let ChatGPT sort it I for you. but not so hot Day Hybrid Staff in Office when it comes to logistics or Monday Group A "4-day": S6, S7, S8 (S5 off) balancing the Group A "3-day": S2, S3, S4 (S1 off) books, AI can be a massive help. Group B: S9, S10 (as assigned for Monday) Throw ChatGPT a logistical problem and - especially with its Tuesday Group A "4-day": S5, S7, S8 (S6 off) new reasoning models - it can work Group A "3-day": S1, S3, S4 (S2 off) out a solution for you in a fraction Group B: S9, S11 (as assigned for Tuesday) of the time it might have taken you. Likewise, when it comes to Wednesday Group A "4-day": S5, S6, S8 (S7 off) budgeting, the AI is remarkably Group A "3-day": S1, S2, S4 (S3 off) good with numbers and spreadsheets, making sure Group B: S10, S12 (as assigned for Wednesday) you're not running over budget Thursday Group A "4-day": S5, S6, S7 (S8 off) on your projects. Here's how to Group A "3-day": S1, S2, S3 (S4 off) seek its help. Group B: S11, S12 (as assigned for Thursday) Friday Group A "4-day": S5, S6, S7, S8 Group B: S9, S10, S11, S12 (Group A "3-day" do not attend on Friday) ALLOCATING RESOURCES There are all manner of resource requirement of 40 office-days per week". conundrums you could ask the AI to We have an office with 10 desks. That complicated. So we asked tackle. You might want help deciding We have 14 staff. Two are full-time the AI to sort a schedule: how many raw materials you need to in the office, the remaining 12 work meet your orders for the next month. You part of the week from home. We might want help calculating how much want to maximise office occupancy Can you create a schedule for the warehouse space you'll need to house so that the 10 desks are filled 12 hybrid staff, using a two-week stock. Or it might be human resources during the work week. How often rota, where one week they work with which you need help. would that mean hybrid staff must four days in the office, and the next We threw ChatGPT's 03-mini be in the office? Hybrid staff can week they work three. reasoning model a logistical problem that only work full days in the office or many office managers might face: full days at home. This took the AI some time, because it wasn't actually possible to create a After a lot of thinking, ChatGPT worked rota precisely as we asked. However, it There are all out that (on a normal Monday-Friday still solved the problem by devising a basis) you have 40 office days (five two-week rota where eight staff worked manner of days X eight desks) to fill between the in the office for four days one week and 12 hybrid staff, which would mean that three the next, and the remaining four resource issues on average hybrid staff would need to hybrid staff did three days in the office work three-and-a-third days per week in both weeks. At our request, it gave the AI can help to fill the office. But that isn't possible, each staff member a unique ID (ie. S1, so it declared we'd need to "arrange a S2 and so on) and put the rotas into an you tackle schedule where some come in three days easy-to-read table (albeit one with a bit and others four days to meet the overall of extraneous detail!). 20Resource allocation and budgeting CREATE A BUDGET Memory updated If you're starting a new business venture For your six-month pop-up shop selling vintage football shirts, here's what you should factor into or project, you'll often need to begin with your budget: a budget - especially if you need to pay Fixed Costs a visit to the bank manager to get it up 1. Rent & Utilities - Monthly rent for the mall space, service charges, electricity, heating, and and running. ChatGPT can help get the Wi-Fi. budgeting process underway. 2. Business Insurance - Public liability, stock insurance, and business interruption cover. 3. Licences & Permits - Any trading permits or local business licences required. I'm setting up a pop-up shop in 4. Shop Fittings & Branding - Racks, shelves, mannequins, signage, lighting, and decor. a shopping mall, selling vintage football shirts. I need to create 5. Website & POS System - If you plan to sell online alongside the shop, factor in website hosting, a payment processing system (e.g., Square, Zettle), and a card reader. a budget for the six months the store will be open. What should I 6. Security - Alarm system, CCTV, or additional mall security services. be factoring into the budget? Get the AI 7. Storage - If you need extra storage for stock outside the shop. to make you 8. Initial Stock Purchase - Your starting inventory of vintage football shirts. aware of all setup costs.. ChatGPT comes up with a long list of Variable Costs items that would need to be included 9. Additional Stock - Budget for replenishing popular shirts. in the budget, including fixed costs (such as rent, utilities, insurance, initial 10. Marketing & Advertising - Social media ads, influencer collaborations, flyers, in-store stock), variable costs (additional stock, promotions, and sponsorship of local football events. marketing, payment processing fees), and the creation of a contingency fund (around 10-15% of total budget, it ...while later down suggests) for unforeseen costs. 5. Operating Expenses Stable the line it can reveal It even offers to create a downloadable May 2025: £5,087 how well your new venture is doing. spreadsheet into which these costs can be June 2025: £4,906 entered. It's a good starting point, which Slight decrease: £181 you can edit accordingly. Your operating expenses (rent, insurance, marketing, staffing, etc.) remained relatively stable, which is good. This consistency means you have a predictable cost structure. 6. Overall Business Performance May was a set-up month, where you had high initial stock expenses, leading to a loss. TRACKING FINANCIAL PERFORMANCE June reflects a normalised month, where you had strong sales and much lower costs, resulting in high profitability. After a couple of months of operation, What This Means for Future Months we upload the basic profit and loss spreadsheet for our pop-up shop into Your business is now in a strong position. If June's performance continues, you'll likely see ChatGPT and ask it to give the figures consistent profits. the once-over. Use the "+" button in the Stock purchases will need to be planned carefully. Avoid another month like May by pacing prompt window to upload files. inventory restocking rather than making large bulk purchases all at once. Your pricing and sales strategy seems to be working. The jump in gross profit suggests your items are selling at a good margin, so you might consider reinvesting in marketing to Here's the profit and loss sheet for drive further sales. the first two months of my pop-up shop. What can you tell me about Would you like me to analyse cash flow or suggest ways to improve margins further? the shop's financial performance? Compare the performance of May and June. due to high stock costs, but in June, it asking if that's a good margin, it replies became exceptionally high. This suggests that "many clothing retailers aim for In response, ChatGPT provides a you priced your items well, and once 40-60% gross margins, but vintage or detailed breakdown, revealing - among initial stock was covered, your profit niche markets may vary." So it sounds like other things - the percentage of revenue margins improved dramatically." there's work to do when it comes to our growth, the stability of our operating We also ask ChatGPT: pricing strategy. expenses, and an overall verdict on the When we ask for ways to improve the business performance. The AI is clever gross margin, the ChatGPT suggests enough to spot that initial stock costs What's my overall gross margin? premium pricing for rare or in-demand were the reason for a costly first month shirts; trying to negotiate better deals of trading, but a much-improved second with stock suppliers; or introducing month. "This is a complete turnaround. It calculates the gross profit margin limited edition lines that might justify a In May, your gross margin was negative at 25.77%, and when we follow up by higher price. 21Generate Stay on top of projects with Al's ability to cut progress reports through data Don't spend hours roject reading reports; ask AI to highlight Exhibition updates.docx management the important bits. Document P and making sure everything The attached is a series of email updates from my team. Can you is running to give me a summary of the updates, highlighting anything that deadline is a fine needs my urgent attention. art. (What do you mean this guide was meant to be printed six weeks ago? Ed.) Summary of Exhibition Updates - Two Weeks to Opening ChatGPT can help you ensure 1. Exhibition Space (Emily Carter) you're getting the key information Progress: Walls repainted, lighting adjustments nearly complete, partitions to be in place by from project progress reports tomorrow. and help keep everything on track, cutting through the admin Pending: Spotlights for feature section, flooring polish (to be done by Friday). through which project leaders Next Steps: Artworks can be installed from Monday. find themselves wading. Action Needed: Confirm if any last-minute spatial adjustments are required. The AI can also help you make simple project management 2. Exhibits & Installation (Mark Patel) tools more sophisticated. Many Progress: All artworks have arrived except for two international pieces in transit. people keep track of projects on spreadsheets, for example, and Pending: Two pieces expected to clear customs by next Wednesday. ChatGPT can help you analyse the Status: Conservation team has completed checks, and all pieces are in excellent condition. data and make sure things aren't Next Steps: Installation begins once the space is ready. falling behind. Action Needed: Monitor arrival of delayed artworks. COLLATE EMAIL REPORTS If you're leading a project, you might ask matters that needed the project leader's needed" sections, giving a perfectly clear for regular progress reports from your input. We put all these "email" responses précis of each person's report. At the end team, which bring you up to speed on in a single Word document and uploaded of the response, it also listed "Urgent what they've been working on and if there it to ChatGPT, with the following prompt: actions requiring your attention", along are any problems that need to be dealt with the staff member making the with. The AI is brilliant at summarising request, meaning none of the potential such reports and focusing on the areas The attached is a series of email progress blockers were overlooked. that require your attention. updates from my team. Can you We could also use ChatGPT to generate We created five fictional email updates give me a summary of the updates, email responses to the team - particularly from staff working on the opening of highlighting anything that needs handy if you're on your smartphone and an art exhibition. These included the my urgent attention. can quickly type a short response that the exhibition space manager, the exhibits AI can finesse. For example: manager, the PR representative and ticketing co-ordinator, among others. ChatGPT generated a summary of each The updates detailed what they'd been team member's update, with "Progress", Write a reply to Emily, thanking working on, upcoming deadlines, and "Pending", "Next steps" and "Action her for her good work and confirming I don't need any spatial updates. ChatGPT is brilliant at summarising progress reports, focusing on areas This prompt delivered a professional business email that we could easily that require your attention copy and paste into an email app in a few seconds. 22Generate progress reports GENERATE A PROGRESS Follow progress SCHEDULE Exhibition Preparation Task Schedule - Final Two Weeks by getting to collate all tasks and The progress reports from our fictional Week 1: Final Preparations & Media Engagement create a schedule. staff made mention of various deadlines. Date Task Owner Status For example, the exhibition space Monday Finalise and distribute press release Olivia (PR) In progress (to manager said the floors would be polished be sent today) by Friday, and the marketing manager Tuesday Install temporary partitions Emily (Exhibition On track mentioned a series of promotions in the Space) run-up to the launch. Pulling together all Wednesday Complete lighting adjustments Emily (Exhibition On track those dates and deadlines by hand would (spotlights in feature section) Space) take a while, but you can get the AI to Thursday Final floor polishing completed Contractors (Emily On track comb through the responses and create a overseeing) schedule automatically. Friday Printed promotional materials Tom (Marketing) On track distributed to key venues Friday Finalise VIP access list for ticket Julian (You) Pending Create a schedule of tasks that still allocations need to be completed based on the Saturday- Continue media outreach and Olivia (PR) On track team's updates. Sunday influencer coordination Sunday Ensure ticketing systems are fully Sophie (Ticketing) Ongoing tested for peak traffic In this instance, the AI created a day-by- day schedule for the two weeks leading up to the opening of our art exhibition, We found it easy to listing the key deadlines and milestones follow the progress ChatGPT PA Flatplan Sheet1 for tasks to be completed, putting the of this guide by PAGE NO. CHAPTER CONTENTS WRITTEN using ChatGPT. project manager firmly in the picture and 1 1 Front cover false able to check with team members that tasks are being completed on schedule. Inside cover 2 2 false (blank) Welcome flannel 3 3 false panel 4 4 Contents false 5 5 Contents false MAKING SENSE OF SPREADSHEETS How many of the pages are marked as written? Excel, Google Sheets or other spreadsheet The number of pages marked as written is 8. Let me know if you need further details or updates! software are often used to keep track of [>-] projects. For example, the team creating this guide used a Google Sheet to share content that's set to appear on every What percentage of the overall page count is written?\ page, when something has been written, when it's been edited and so forth. The percentage of the overall page count that is written is approximately 6.06%. Let me know if However, spreadsheets are pretty you need any further insights! [>-] blunt progress reporting tools. They're not dedicated task managers, so it can be difficult to see how much of a project has The AI can also help you write useful been completed or how long you have left formulae for the spreadsheet. Say we until the project deadline. How many of the pages are marked wanted a cell in our spreadsheet to count ChatGPT can help you in several ways, as written? down how many days it was until the either by uploading a spreadsheet to project deadline, but we didn't know the the chat interface, or connecting your What percentage of the overall formula required. You could ask: ChatGPT account to Google and finding page count is written? spreadsheets that you have stored online. (You can do this by clicking the "+" Write me a Google Sheets formula button in the prompt window, selecting The AI is clever enough to interpret that calculates how many days Connect Apps and then picking from that a ticked box in the written there are remaining until the Google Drive or Microsoft's OneDrive). column means it's written, and count project deadline of 13 April, 2025. For example, when a page was up the total number of pages to written for this guide, we'd tick a calculate the percentage completed. checkbox on the spreadsheet so that Obviously, this could apply to any ChatGPT not only delivers the designers and sub-editors knew it was type of project; it could be monitoring necessary formula, but explains what ready. But what if you wanted to know the progress of a house build, or the its components do and then even how many pages had been written? You amount of stalls exhibiting at a craft fair, offers to adapt the formula to only could enter prompts such as: to give just two examples. include weekdays! 23TUTORIAL Build a custom chatbot for your project Let assist your colleagues or the public with your project ChatGPT usually references a relatively private conversation between you and the AI, but it's now Lewes Half Marathon Guide possible to create a custom chatbot Answers for runners and volunteers for the big race around Lewes that can also assist your colleagues, customers or members of the public with the project you're working on. What is the date Where is the What do runners Where can runners With so-called GPTs, you can create of the Lewes race start point? need to bring collect their race Half Marathon? on the day? packs from? a chatbot that obeys your precise instructions. What's more, you can add documents and other files to the chatbot's knowledge base, making it easy for others to find the information they need simply by asking your chatbot. It might even stop them pestering you for answers... In this tutorial, we'll show you Message Lewes Half Marathon Guide how we built a custom chatbot for a + fictional marathon. We add a host of documents, such as the safety plan and advice for runners (the kind of documents you'd produce for such don't include any sensitive data or guarantee that the AI won't get an events anyway), so that the AI can anything you wouldn't be happy to answer wrong or even invent something directly answer questions about their publish on a public website. Definitely entirely. You should warn colleagues/ contents. This same principle could be avoid items such as customer contact customers that they shouldn't trust used for a business project, an event details, financial information, or any everything the AI tells them and you're organising, or even personal bank details. to double-check anything that is projects such as a family holiday. Also note that, no matter how business critical. There are a couple of important tightly you craft the instructions With those warnings made crystal warnings to heed first. If you're (and we'll offer advice on how to do clear, let's crack on and start creating a uploading documents to the chatbot, this in the steps below), there's no custom chatbot for your projects. Create Configure 1 Start creating the chatbot Hi! I'll help you build a new GPT. You can say something like, "make a creative who helps generate To create your own GPT, go the ChatGPT visuals for new products" or "make a software engineer who helps format my code." website, click Explore GPTs from the left-hand menu, and then click the Create button at What would you like to make? the top right of the screen. On the left of the screen that appears is the pane in which you I want to create a chatbot to help the organisers and participants create your new chatbot; on the right you'll of the Lewes Half Marathon. see a preview of the chatbot as it's being created. ChatGPT will ask you what you want to make. Give it the basic gist of what you Great! Now, let's choose a name for your chatbot. How about Lewes Half Marathon Guide? Let me want the chatbot to do, and ChatGPT will know if you'd like something different! suggest a name for the bot. You can change it to whatever you like (within reason!). 24Build a custom chatbot for your project 2 Generate the icon I want the chatbot to provide simple, straightforward answers to Once you've settled on a name, the next thing ChatGPT will queries about the race. want to do is create a profile picture for your chatbot. This is what any users of your chatbot will see, so it's important I've adjusted the chatbot to provide simple, straightforward answers. Let me know if you need any further refinements! to get this right. If you don't like the image that the has generated automatically, you can ask ChatGPT to refine it. will upload a series of files that want the chatbot to consult For example, in our first attempt the managed to misspell before giving answers. Lewes. Misspellings are pretty common in Al-generated images, so keep a sharp eye on the output. Great! Go ahead and upload the files, and I'll make sure the chatbot references them when providing answers. Create Configure + Search LEWEES I've updated the profile picture with a female runner. Let me know if you'd like any further adjustments! 3 Set instructions Lewes is spelt incorrectly Now the name and logo are sorted, ChatGPT will probably ask you how you want the GPT to respond to users' prompts, or if you have any special instructions on how it should behave. You can give the guidance on the tone of answers you'd like LEWES it to provide (ie. "simple, straightforward answers") and where HALF MARATHON to get answers from. In our case, we're going to upload a series of documents about the marathon that we instruct the I've corrected the spelling of "Lewes" in the profile picture. Let me know if you need any further refinements! to consult before providing answers. This should minimise the chances of hallucinations! 4 Upload files The files are uploaded can you see them? The chances of your delivering accurate answers is greatly Yes, can see the uploaded files: increased if you provide it with training data, or "knowledge" 1. LHM Runner Instructions as ChatGPT calls it. At the top of the left pane, click Configure 2. LHM Steward Guidance and then scroll down until you see the button to upload files. 3. Lewes Half Marathon Safety Plan Here, for example, we've added the race safety plan, the 4. Lewes Half Marathon Marketing Plan marketing plan, and instructions for both runners and race marshals. These documents contain all the key facts that I'll ensure the chatbot references these documents when answering queries. Let me know if you need any specific instructions on how the information should be used! runners or race volunteers/organisers might need. Create Configure Instructions 5 This GPT is designed to assist both organizers and participants of the Lewes Half Marathon by providing clear, concise, and Verify files straightforward answers to queries. It delivers essential information about the event, including race schedules, registration details, route maps, weather updates, and safety guidelines. For organizers, offers logistical support by answering questions about permits, volunteer coordination, and event planning. For participants, provides training tips, travel recommendations, and race day advice. The chatbot prioritizes brevity and clarity, ensuring users receive direct and accurate responses efficiently. Once you've uploaded the files, it's worth double-checking that the recognises them. Click Create at the top of Conversation starters the screen to return to the chat window, and ask the What is the date of the Lewes Half Marathon? whether it can see the files you've just uploaded. It should How do register for the race? Can you provide map of the race route? provide a list of the files stored in its knowledge bank; having What are the parking options for race day? heeded our earlier instruction, ChatGPT confirms that it will "ensure the chatbot references these documents when Knowledge answering queries". you upload files under Knowledge, conversations with your GPT may include file Files can be downloaded when Code Interpreter enabled LHM runner Document LHM Steward guidance. Document Lewes Half Marathon Sa... Document Lewes Half Marathon M... Document Upload files 256 Start testing the chatbot As mentioned earlier, the pane on the right of the GPT creation window is a preview of the chatbot. Even though the chatbot isn't "live" yet, it's fully functional, meaning you can start posing the type of questions that users of the chatbot may ask to test that it's working properly. Give it a thorough test. If you plan to release your chatbot to the public, it's super important that you test it in detail to highlight any gaps in its knowledge, or to spot when it's making up answers. Preview Where is the start point? 7 Correct errors The start point for the Lewes Half Marathon is Lewes Town Hall. Runners should arrive at the starting area by 8:00 AM, with the race beginning at 9:00 AM. Your testing will almost certainly find holes in the Al's Who is the chief marshall? knowledge, or examples of it veering off-piste. You can add instructions to correct these. For example, in our marathon The Chief Steward (Marshall) for the Lewes Half Marathon is Mark Gallagher chatbot testing, the kept trying to outline a route that it had largely invented. To prevent the from misleading When can runners collect their badges and where from? runners, we instruct the chatbot to "tell runners asking for Runners can collect their race packs (including bib numbers and timing chips) from Lewes Town Hall a course map that one will be provided on the day". We test at the following times: again and the delivers the correct guidance. Saturday, 13th April 2025: 10:00 AM 4:00 PM Race Day, Sunday, 14th April 2025: AM 8:00 AM Runners must bring a photo ID and their confirmation email for collection. Message Lewes Half Marathon Guide 8 Tweak instructions questions Another area where the may use some creative license is in the instructions for the chatbot, which you'll find under the Lewes Half Marathon Guide Configure tab. Here, for example, our chatbot's instructions include: "For participants, it provides training tips, travel recommendations and race-day advice." We didn't ask it to do the first two, so we edit the instructions accordingly. That doesn't mean the won't try to offer such advice if asked, but you can tell it not to provide certain advice if you definitely don't want it to do 9 Edit the conversation starters In the preview of your chatbot, you probably noticed four questions appearing under the GPT's title. These are called "conversation starters" and are meant to be indicative of the type of query that the can answer. If the starter questions that the has chosen aren't suitable, you can choose your Name own. Click Configure at the top of the screen and you'll find Lewes Half Marathon Guide the conversation starters on the left - click to edit them. You Description can have up to five starters. Provides clear and concise answers about the Lewes Half Instructions This GPT is designed to assist both organizers and participants of the Lewes Half Marathon by providing clear, concise, and straightforward answers to queries. It delivers essential information about the event, including race schedules, registration details, route maps, weather updates, and safety guidelines. For organizers, it offers logistical support by answering questions about permits, volunteer coordination, and event planning. For participants, it provides training tips, travel recommendations, and race day advice. The chatbot prioritizes brevity and clarity, ensuring users receive direct and accurate responses efficiently. When runners ask for course map, they will be informed that one will be provided on the day of the race. 26Build a custom chatbot for your project 10 Publish the chatbot What's the emergency contact number? The emergency contact number for the Lewes Half Marathon is 01273 Once everything is as polished as you can get it, it's time to publish. In the top-right corner of the screen, click Share GPT. What time should stewards arrive? You'll be presented with three options: Only me; Anyone with Stewards should arrive at Lewes Town Hall by 7:00 AM and attend the pre- event briefing at 7:30 AM the link; or GPT Store. "Only me" speaks for itself. "Anyone with the link" means the GPT is publicly available, but it won't appear in the store; "GPT Store" means any ChatGPT users Who is in charge of the event? can search for and use the chatbot from the store. If you just The Event Director for the Lewes Half athon is James Whitmore, with key roles also held by: want it for a select audience, "Anyone with the link" is the Safety Officer: Rachel Dunham best option, although beware that links can get passed on so Medical Coordinator: Dr. Tom Henshaw Chief Steward: Mark Gallagher. there's no guarantee it will only be seen by people to whom you've personally sent links. Message Lewes Half Marathon Guide Share GPT Only me 11 Do a public test thon by provid Anyone with the link Provides cle cluding race Even if you plan to publish in the GPT Store, it's a good idea gistical suppor training tips, GPT Store to choose "Anyone with the link" to start and run a test with direct and acc W a small selection of colleagues or even the general public. ovided on the ra Lewes Half Marathon Guide They might ask the chatbot questions that you didn't think By Media BC Ltd of, or spot flaws you didn't discover in its answers. This test will provide another opportunity to iron out any kinks before Save it's open to everyone. If you want to add it to the store once you've completed testing, open the GPT and click the Share button to change its status.- == = mirror mod modifier = "X = the do Γi do ((do 422Research assistant From generating ideas for a new venture, summarising detailed documents and reports, gathering background information on a topic and more, ChatGPT can save you time by making the research process super-efficient. 30 Gather information from the web 32 Summarise complex topics 34 Brainstorm ideas with voice mode 36 Plan a business trip 38 Market research a new business TUTORIALGather information from the web How to exploit ChatGPT's search facility for up-to-date info hatGPT used to be a mine of outdated information. Its knowledge halted with its last training data update, which was months or even years prior. Now it can search the web for information, bringing back far richer results than you'd normally get from a search engine. This means you can ask ChatGPT about news events that have occurred today or for up-to-date pricing information and it should be able to deliver. If you want ChatGPT to consult online sources, be sure to click the Search button in the chat prompt. It might decide to do so by itself, but pressing Search ensures it will scour the web for answers. Note that some of ChatGPT's language models (see p10), such as the reasoning models, don't allow for web searches. ChatGPT offers context around What's the latest on European gas prices? price increases. As of February 10, 2025, European natural gas prices have surged to a two-year high, driven by colder weather and increased demand. Futures on the Dutch TTF hub rose by 4.5% to €58.50 per megawatt-hour, the highest level since February 2023. In the UK, front-month contracts increased similarly, reaching 142.20p/therm. FT.COM The colder temperatures have led to accelerated withdrawals from Europe's gas storage facilities, which are now at 49% capacity, down from 67% at the same time last year. This decline is attributed to higher consumption due to the weather and increased competition for liquefied natural gas (LNG) from Asia. Additionally, pipeline gas supplies from Russia, which previously accounted for about 5% of European imports, have ceased since the start of the year. FT.COM The ongoing trade tensions between the United States and China have further complicated the situation. China's recent imposition of a 15% tariff on U.S. LNG imports, in retaliation to U.S. tariffs on Chinese goods, is expected to reorganize global trade flows. While this may not directly affect The Al's search Europe's current LNG supplies, it could have long-term implications for global gas markets. facility can help you discover local and REUTERS COM global news events. TOPICAL SEARCHES ChatGPT search is excellent at bringing recent shifts in the market, explaining into local news. For example, at the time you the latest information on a particular how "European natural gas prices have of writing, a local landmark had just been topic and adding more context, in a way surged to a two-year high, driven by sold and we wanted more information on that a Google search probably wouldn't. colder weather and increased demand". the new owners: For example, we asked ChatGPT: It went on to outline the relatively low levels of European gas reserves, how the closure of Russia pipelines have Who is the new owner of the What's the latest on European exacerbated shortages, and how trade Brighton i360? gas prices? tensions between the US and China have further complicated the situation. Every stated fact has a link to the article This detailed the new owner, a company It researched the topic with a variety of it's gleaned from, so you can check the owned by a former Dragon's Den star, as respectable news sources - including original source. well as revealing details of the price, the the Financial Times and Reuters and As well as searching out current global site purchased, and how the news had then returned a few paragraphs detailing news, it's also capable of drilling down gone down with the locals. 30Gather information from the web ChatGPT can seek out evidence for a search query you present it with. Is there any evidence of an increase in measles cases in the USA? Yes, there is evidence of an increase in measles cases in the United States. As of February 6, 2025, the Centers for Disease Control and Prevention (CDC) reported 14 measles cases across five jurisdictions: Alaska, Georgia, New York City, Rhode Island, and Texas. Two outbreaks (defined as three or more related cases) have been reported in 2025, with 64% of cases (9 out of 14) being outbreak-associated. For comparison, in 2024, there were 16 outbreaks and 285 cases, while in 2023, there were 4 outbreaks and 59 cases. CDC.GOV Globally, measles cases have been rising. In 2023, there were an estimated 10.3 million cases worldwide, a 20% increase from 2022. CDC.GOV The resurgence of measles in the U.S. is largely attributed to declining vaccination rates. In 2022, the CDC reported an increase in measles cases from 49 in 2021 to 121 in 2022, all among children who were not fully vaccinated. NFID.ORG Experts emphasize that maintaining high vaccination rates is crucial to prevent future outbreaks. WSJ.COM CAN YOU FIND ANY SEARCH THE CONTENT EVIDENCE OF...? OF A SPECIFIC PAGE The can sum up web pages and draw out further info from ChatGPT also excels at the kind of Another useful feature of ChatGPT search around the web. search that's unlikely to bear fruit is that it allows you to get information on with a conventional search engine. a specific web page. Found a long online For instance, you can ask it whether article that you haven't got time to read? you should be able to ask questions it can find any evidence of something, You can ask ChatGPT to summarise that about it, too. For example, we asked it perhaps confirming a hunch or the specific web page. to summarise a feature from the New faint memory of something that was Yorker magazine about a building in New reported a while back. York that began leaning because the Summarise this article: construction company cut corners when [paste precise web address here] digging the tower's foundations. Is there any evidence of an increase The article summary didn't specify in measles cases in the USA? exactly how far the tower leans, so we The easiest way to do that is to simply asked for the information. Interestingly, Can you find any reports of copy and paste the web address from your not only did ChatGPT search for answers major video games being browser into the ChatGPT window, after in the New Yorker article, it consulted a cancelled in 2025? the colon. wide range of sources (with each fact in Not only can you ask the AI to the answer cited), perhaps giving more summarise a specific web page, but confidence in the accuracy of the answer. You need to be careful to check the facts of any ChatGPT search, especially when it concerns sensitive topics such as disease outbreaks. But the first query regarding the measles outbreak cited facts from the US Centers For Disease Control RESEARCH COSTS and Prevention, the US government agency monitoring such outbreaks, and ChatGPT's ability to search several of rental prices, and the AI recognises confirmed there has been an increase in sources is handy for distilling information this. "As of February 2025, rental prices measles infections in many US states, as where there isn't a single answer. for one-bedroom flats in Manchester well as across the globe. "The resurgence typically range from approximately £700 of measles in the US is largely attributed to £1,700 per month," the AI responded, to declining vaccination rates," the AI How much would it cost to rent a before further detailing the cheaper and reported, once again citing its sources, one-bedroom flat in Manchester? more expensive areas. It linked to search providing context as well as the data. results from property sites such as Zoopla The second query delivered reports How much would a compact and Rightmove, from where it pulled the of a range of gaming projects that have tractor cost? live pricing details. been cancelled by publishers such as In response to the second question, Sega and Sony. That kind of summary ChatGPT again provided a range of can be handy if you're researching a In the first example above, it's obvious tractor prices, detailing both new and particular market or industry. that Manchester is a big city with a range second-hand models. 31Summarise Exploit one of Al's great strengths complex topics its ability to cut through dense info here's a reason WRAP-UP THE LATEST DEVELOPMENTS that AI needs T brutally powerful With its ability to search the internet contributions, capital gains tax, VAT on computers to do now available across all tiers of ChatGPT, private school, and other measures that its thing - it's able the AI is very handy for summarising the the UK government had introduced. to crunch through latest developments on news events or The summary of each announcement and interpret hundreds of pages of other topics. It isn't great for real-time was accompanied by a link showing the text in only a few seconds. events, such as the score from an ongoing source for each piece of information. It's That could be a huge timesaver football match, but it can certainly wrap important to remember that the AI can if you're routinely having to wade up today's news on a particular event. get facts wrong, so do double-check on through long documents or get to anything critical. The AI shouldn't be grips with complex topics. It's also relied upon for financial advice. great for being able to stay abreast Summarise any changes being of the latest developments on a made to business taxes in the UK particular subject, with the AI able in 2025. to scour the web and bring you back a precis of what it's found. Summarise the latest It won't get everything 100% developments in the German PULLAPART LONG right; AI summaries still need to be elections. DOCUMENTS verified, particularly if financial or business decisions are being made Arguably the best feature of ChatGPT is on its summaries. But ChatGPT is On the business tax prompt, the its ability to cut through long documents incredibly good at this stuff. AI outlined forthcoming changes and extract the key information. You can to employers' National Insurance upload a variety of document formats - Word documents, PDF, plain text - and have the AI whistle through the content, Keep abreast of highlighting the information you need. the current tax If you've ever been sent a huge file to laws by asking Summarise any changes being made to UK business taxes in for the low-down. read 10 minutes before a meeting, or a 2025 20-page set of terms and conditions that you haven't got time to wade through, the AI can do a great job of distilling the key In 2025, the UK government is implementing several significant changes to business taxation, items quickly. following measures announced in the October 2024 budget: To upload a document, click the "+" 1. Increase in Employers' National Insurance Contributions (NICs): button in the prompt window and select the relevant file. Note that you can also Rate Increase: From April 2025, employers' NICs will rise from 13.8% to 15% on salaries above link your ChatGPT account to Google £5,000. SIDLEY.COM Drive or Microsoft OneDrive and let it Threshold Reduction: The threshold at which employers start paying NICs will decrease from access any files you have stored there. £9,100 to £5,000. EN.WIKIPEDIA.ORG (Make sure you have express permission from your employer before doing this 2. Changes to Inheritance Tax for Agricultural Properties: with any work documents.) Partial Exemption Removal: Starting April 2026, agricultural properties will no longer be fully Once you've upload the document, you exempt from inheritance tax. The first £1 million will remain exempt, with the excess taxed at can set the AI to work with: 20%, which is half the standard rate. EN.WIKIPEDIA.ORG 3. Capital Gains Tax Rate Increase: Summarise this document for me. Alignment with Property Sales Rates: Capital gains tax rates have increased to 18% from 10% at the lower rate, and to 24% from 20% for higher earners, bringing them in line with the rates on The AI can do far more than summarise property sales. EN.WIKIPEDIA.ORG the whole document. You could ask it to summarise a particular section or parts of the document that you're interested in: 32Summarise complex topics You can get the Summarise the research to present your methodology for me. summary as bullet Give me a table summarising the key points from this document points or a table. Summarise the benefits of this It looks like there was an issue displaying the table. Here is the summary in text format: business plan. Category Key Points Summarise the payment terms of Importance of Subsea Cables Subsea cables carry over 95% of global data, supporting internet, finance, this agreement. and national security. Geopolitical Competition The U.S., China, and Russia are competing for control and security of global subsea networks. You can also ask the AI to summarise China's Role in Subsea China, through its Digital Silk Road initiative, is expanding its influence in documents in a particular way: Infrastructure cable construction and ownership. Security Threats & Cables are vulnerable to accidental damage, cyber espionage, sabotage, Vulnerabilities and geopolitical interference. Give me a bullet-point summary of the document. Reliance on China for Repair Overreliance on Chinese repair ships poses security risks, including Ships surveillance, delays, and coercion. Give me a summary of each section Russia's Threat to Cables Russia has specialized submarines capable of cable tampering and of this document. espionage, raising security concerns for NATO. Challenges in Repair & Limited repair ships, high costs, and bureaucratic delays make repairs slow Give me a table summarising the Maintenance and inefficient. key points from this document. Recommendations Increase Western investment, improve repair capacity, enhance security, and strengthen global cooperation. Let me know if you need further details! [>-] It's also worth noting that the AI can help extract relevant information from a long document. To give you an example, every parent will be familiar ChatGPT can with the long, 15-page newsletters help you to grasp you get from schools or colleges. You complicated theories in minutes! Can you summarise the theory of evolution can feed these into the AI and ask it to focus on only the information that's relevant to your child: The theory of evolution, primarily developed by Charles Darwin in the 19th century, explains how species change over time through natural selection. It states that: 1. Variation - Individuals in a population have differences in traits (e.g., size, colour, speed), often Is there anything of particular relevance to year 10 pupils? due to genetic mutations. 2. Competition - Organisms compete for limited resources like food, mates, and shelter. 3. Survival of the fittest - Those with traits better suited to their environment are more likely to When we did this with a school survive and reproduce. newsletter, it extracted useful information such as GCSE revision 4. Inheritance - Beneficial traits are passed down to offspring, gradually becoming more common sessions and forthcoming school trips for in the population. year 10 pupils, while leaving out how the 5. Speciation - Over long periods, accumulated changes can lead to the formation of new species. year 7 netball team performed at their last fixture, and details of the upcoming Modern evolutionary theory also incorporates genetics, showing how DNA mutations and summer fête. recombination contribute to evolution. It is supported by extensive evidence from fossils, genetics, embryology, and observed adaptations in nature. TACKLE TRICKY CONCEPTS Another feather in the AI's cap is Unlike seeking out answers to such its ability to explain complicated Can you summarise the theory queries through a regular search matters. The usual caveats apply - the of evolution? engine, the great thing about ChatGPT AI can get things wrong, and particular is that you can ask it follow-up care should be taken if you're asking it Can you summarise how UK questions. So, for example, when to explain sensitive topics such as the inheritance tax works? the AI suggests that one way people Middle East conflict, where there are reduce their exposure to inheritance multiple versions of what the different Can you summarise how an tax is by placing money in trusts, you sides regard as the truth. But it can SSD saves data? can then ask it how that works and be enormously helpful at distilling to further explain the potential tax tricky concepts: benefits of doing so. 33Brainstorm ideas with voice mode Have a natural chat with the AI to work through new ideas ne of the KICKING AROUND IDEAS challenges of working from If you've got an idea for a personal project One thing to note about these kinds home or for or new business venture, and just want of conversations you have with the yourself is that to kick around the idea with the AI, the AI is that it's almost relentlessly you don't have voice mode is perfect for that kind of enthusiastic about any idea you might colleagues across a desk to bounce free-form conversation. have. You could tell it you have a ideas off. However, ChatGPT can Click the voice mode icon (the black business plan to sell sofas on Blackpool fill the gap. and white levels indicator to the right- beach and it would probably offer If you have an idea you want to hand side of the prompt window) and say gentle encouragement. kick around, or even a business something along the lines of: Still, the AI can be very good at venture you want to talk through, developing ideas and coming up with you can literally do that with things you might not have thought of. ChatGPT's voice mode, holding I want to organise a themed 40th For example, on the birthday party a conversation with the AI in birthday party for my wife. Can we prompt, it started by asking us about the same way you might do with brainstorm ideas? our wife's hobbies and interests, and a colleague. You don't have to before long we'd come up with the idea dictate everything perfectly - the I've got £20,000 to spend on a new of a West End Through The Ages party AI is unnervingly good at working social media campaign for my kids where everyone comes dressed as their out what you mean, even if you fashion brand. Can we brainstorm favourite character from West End misspeak or go around the houses! ideas for the campaign? musicals, with ideas for decorating the These conversations are great venue and suitable playlists. for brainstorming, and they're stored in your ChatGPT account, so you can refer back to them at a later date. YOU ALREADY KNOW YOU'RE GONNA LOVE FROZEN MIA! HOT NOVELLO THEATRE IN EVERY WAY THE WEST END'S RUNNING COMEDY TICKETS THE PLAY HOT TICKET MARY POPPIN GOES WRON DISCOUNTED TICKETS HEATRE MERCHANDISE THE LION KING LONDON MUSICAL DUCHESS THEATRE LYRIC THEATRE AVENUE ChatGPT's idea of a West End Musicals themed party for a THE THEATRE CAFE loved one was spot on. 34Brainstorm ideas with voice mode QUESTION YOUR No friend to hand? OWN IDEAS Have a one-on-one "Yeah, possibly. But right now, would you mind just creating a with ChatGPT to discuss your ideas. summary of all the things we've discussed so / can take it away When you're working your way through and help develop the site?" a new idea or proposition, it's good to 00:07 have someone to bounce the idea off, who can ask questions that you might not have considered yourself about how Sure! Here's a summary: it might work. Content Focus: Combining news and reviews tailored for gamers in their forties, with an Again, ChatGPT is great for helping you refine a concept and polish the emphasis on strategy games and less demanding titles. rough edges. Community Features: Forums or social groups for connecting like-minded players. Written Walkthroughs: Providing traditional written guides and tips, especially for strategy games. I want to launch a new website for 40-something gamers. I want Interactive Content: Quizzes on classic games to engage users. you to ask me questions about the Diverse Voices: Including perspectives from well-known female gamers. website so I can refine the idea. Featured Games: Focus on titles like Civilization 7, Football Manager, and Crusader Kings 3. Feel free to use this as a foundation! Obviously, the first sentence of this prompt can be changed to whatever idea you're considering at the time. You leave our 40-somethings gamers website alone! Once the conversation has run its FIND THE HOLES With the prompt above, the AI course, ask ChatGPT to: IN YOUR PLAN asked a series of questions about the kind of content we might publish on The biggest issue with asking colleagues, the site, whether we'd considered Create a summary of all the things friends or family what they think of new community features such as forums, we've discussed. business ideas or personal projects is and how we'd design the site to keep they fall into the same trap as the AI - it accessible. It certainly helped flesh they tend to be overly positive because out the idea. You should now get a bullet-point list of they want you to succeed. Sometimes, A couple of times the AI slightly ideas that have been raised during the however, you want someone to ask the veered off course, starting to chip in conversation that you can take away and difficult questions about an idea, because with suggestions of its own, rather than work on. All voice mode conversations when, say, you're sat in front of a bank questioning us about the idea. You can are transcribed into text, so anything said manager asking for a loan to fund a new put it straight by asking ChatGPT to (including the summary) can be cut and business venture, they will ask the tough stick to asking questions. paste into other apps. questions before handing over the cash. Best to be prepared. I have a business idea to launch a new gym for women only in the Burgess Hill area of Sussex. I want Memory updated you to challenge me on why it might not be a good idea by asking That's a solid point. Creating a comfortable environment can definitely be a strong draw. Have you me questions. thought about the competition and pricing? How do you plan to differentiate your gym from others, aside from being women-only? In response, the AI raised several legitimate questions about the concept, Get the to ask the "I don't think we want to compete too fiercely on price because such as how we'd attract members; how difficult questions, we have that unique selling point of having the women-only we'd differentiate ourselves from other rather than simply membership, but we don't want to make it outrageously be a cheerleader. gyms in the area aside from being women- expensive. The difficulty, of course, is by targeting women alone, only; and how we'd create a marketing we're immediately cutting our market by 50% at least." strategy to reach our target audience. 00:18 Again, once or twice during the conversation, the AI lapsed into supportive pal mode and we had to Memory updated remind it to focus its questions on That's a valid concern. To balance that, you might want to focus on offering specialised classes or the potential negatives. Nevertheless, exclusive amenities that appeal specifically to your target audience. Have you considered what kind the conversation served as a good of services or classes would set your gym apart? way of identifying weaknesses in the business plan and finding ways to address them. 35Plan a business trip Get help with the logistics of a work trip usiness trips are often a pain to organise, requiring PREPARING FORATRIP you to find hotels, book flights, and handle multiple B other things that need to be ticked off the checklist. Even if you only know the bare details of ChatGPT can definitely help to lift the burden. a prospective business trip, ChatGPT can At the very outset of the planning stage, the AI help you plan, tipping you off about the can offer guidance on when to book travel to your things you need to know before you head destination, places to stay and more. And with a custom chatbot off. For example, we asked the AI: available within ChatGPT, it's even possible to book flights and accommodation by simply telling the AI the dates you want to travel and the type of hotel in which you want to stay. I'm planning a business trip to Even after you're booked and ready to go, ChatGPT can provide the CES conference in Las Vegas information on local customs and etiquette, so that you don't up end next January. What factors up offending your business clients. should I consider? ChatGPT offered a wealth of useful advice for the forthcoming trip, especially Planning your stay for CES 2026 in Las Vegas involves securing accommodations that are both handy for first-time visitors. It provided convenient and budget-friendly. Here are some affordable hotels located on or near the Las Vegas tips on when to book flights for the best Strip: prices plus advice on the affordability of Las Vegas hotels (having done that trip many times, St List Map the advice was spot on). Blvd FIVE POINTS 159 Charleston Blvd You can then ask follow-up questions, St we asked ChatGPT for advice on some Valley View Blvd Burnham of the more affordable hotels to stay at in can help you get S Arville St Las Vegas, and it delivered a map showing your bearings, and book a hotel to suit where some of the less expensive hotels your budget. 3 Winchester are located, with a short bio of the hotel, St while also providing links to the hotel's website and telephone number. 595 2 596 VEG The AI also pointed out that the show 592 E Flamingo Rd SPRING 5 4 offers discounts on partner hotels, VALLEY Dr S Decatur potentially seeing you benefit from Paradise 593 further discounts. Hotel MGM Easter Grand Las Vegas Of course, this is a very specific The Westin Las Vegas Hotel & Spa example, but the AI should be able to hid Open now until 12:00 AM Hotel 3.3 (398 reviews) deliver similar levels of information Just a short walk from the Strip, this non-gaming hotel offers a peaceful for cities or events worldwide. Just retreat with modern amenities, including a spa and fitness center. remember to double-check any facts before you fly! Directions Website Call Tips for Booking: BOOKING FLIGHTS AND HOTELS ChatGPT offered a wealth of advice With the help of a custom GPT - a on a forthcoming trip. when to chatbot designed for a specific purpose - you can even book flights and hotels book flights for the best prices, plus using ChatGPT. Why would you do this? Well one advice on the affordability of hotels reason is that it's easier. You can give the AI plain-English instructions, such as: 36Plan a business trip Help me book flights for a business It doesn't need to be business class trip to Glasgow on 18th March. I want to fly as early as possible Talked to kayak.com from Gatwick airport and return after 6pm on the same day. Here are your best economy-class flight options for your business trip to Glasgow on 18th March: Best Non-Stop Option from Gatwick: The AI will (normally) obey the Departure: 9:10 AM from LGW Arrives in GLA at 10:40 AM instructions and find the relevant flights. Return: 8:50 PM from GLA -> Arrives in LGW at 10:15 PM There's no faffing around with dropdown Airline: easyJet menus on a website trying to pick specific Price: $63 dates and times. This is all achievable through the Kayak Book here: KAYAK Booking Link GPT, which you can find by clicking Explore GPTs in the left-hand menu and Earliest Flight (from Luton): then using the search facility on the GPTs Departure: 7:00 AM from LTN Arrives in GLA at 8:15 AM page to hunt for "Kayak". Return: 8:50 PM from GLA Arrives in LGW at 10:15 PM When we entered the prompt above, For a fuss-free Airline: easyJet way to book your Kayak did return appropriate flights, but business flights, it took the "business trip" element rather Price: $56 use the Kayak GPT. seriously and attempted to book us into Book here: KAYAK Booking Link business class seats. So we told the AI that "it doesn't need to be business class"; If you need to stick strictly to Gatwick departures, the 9:10 AM option is the earliest. Let me know if it re-ran the search, this time returning you'd like to see other options! much cheaper economy class tickets. Now, we should mention a couple of drawbacks of Kayak. First, the pricing is in US dollars. Second, the prices quoted Tell me more about Arabic tea weren't as cheap as going direct to the airline and booking the same flights. But even if the Kayak GPT offers no more Arabic tea, often referred to as karak chai or shay (tea) bil na'na' (with mint), is a staple in the UAE than a rough idea of the price you'll be and wider Middle Eastern culture. It is commonly served during business meetings, social gatherings, paying and the availability of different and hospitality occasions. Here's what you should know: flights, it's a good starting point. Types of Arabic Tea 1. Shay bil Na'na' (Mint Tea) A refreshing black tea infused with fresh mint leaves, often sweetened with sugar. Served in small glasses, usually without milk. CULTURAL ADVICE Popular as a post-meal drink or in social settings. 2. Karak Chai If you're on a foreign business trip, you A strong tea with spices (cardamom, cloves, cinnamon) and condensed or evaporated milk. might want to do your homework on local customs and business practices before Similar to Indian masala chai but typically less spiced. you go, lest you inadvertently offend Often enjoyed as a morning or afternoon refreshment. clients. ChatGPT can help you here, too. 3. Zaatar Tea Black or green tea infused with zaatar (thyme-based herb blend). I'm travelling to Dubai for a Known for its earthy, slightly tangy taste. business meeting. What local Believed to aid digestion and boost immunity. ChatGPT is even customs should I be aware of? useful for cultural 4. Saffron Tea information and tips on etiquette. The response included lots of helpful hints: advice on dress codes; if and when on Ramadan and alcohol consumption such as always receiving and drinking tea handshakes are appropriate; and even largely married up with that found on the with your right hand, and putting your which hand to use to pass over your UK government's travel advice for the hand over the cup to decline a refill in a business card. United Arab Emirates. polite manner. There's cultural advice, too, including On a lighter note, the AI mentioned These might sound like trivial things, not eating/drinking in public during that it's polite to accept a least a small but these little touches can make a big Ramadan, guidance on the strict rules cup of Arabic coffee or tea if offered, difference when visiting foreign cultures. around alcohol, and etiquette when so we asked for more information on Once more, always double-check any it comes to the offering of drinks. Of Arabic tea. The AI responded by listing advice the AI offers, though, since it can course, you should double-check any several different types of tea and their make mistakes and you don't want to advice on legal matters, but the guidance flavours, as well as tea-drinking customs, cause offence. 37TUTORIAL Market research a new business Make sure you're fully prepared for launch with ChatGPT's help If you're launching a new can assist with many a task - and save be applied to pretty much any type of business, brand or product, you plenty of precious time in the business or product. it's reckless to hit the market process. Now, as much as the AI has come without doing your research. What's more, using the ChatGPT on leaps and bounds for tasks such as Certainly, if you're seeking money project facility we identified in the competitor research, you'd be unwise to from banks or investors, they'll previous section, you can bundle all your rely on it entirely. Be advised to conduct want to see you've done your research together and refer back to it your own research for online competitors homework first. whenever the need arises. or neighbouring rivals if you're launching ChatGPT can be of huge assistance for In this tutorial, we're returning to an a physical outlet, and don't rely solely on market research. From helping you to idea we introduced earlier in this section: the AI's findings. brainstorm a brand name, to researching the launch of a female-only gym. The But as we'll show here, ChatGPT can potential competitors, to identifying specifics of the business don't really certainly give you a strong headstart trends in that industry, to creating and matter; all of the principles and processes in several areas of market research, and it analysing customer surveys, ChatGPT that we show you how to do here could will take you no time at all. Female gym market research New chat in this project + Add instructions Add files Tailor the way ChatGPT responds in this Chats in this project can access file content project Chats in this project 1 Create a project In the previous section, we outlined the benefits of creating ChatGPT projects when there will likely be lots of chats/prompts devoted to a particular task. Undertaking market research for a new company or brand is a prime example of when you'd create a ChatGPT project, so let's do this now. Click the "+" button next to "Projects" in the left-hand menu and give it a name, such as "Female gym market research". Now we're ready to get to work, ensuring all our chats are contained within the project. 38Market research a new business 2 Brainstorm a brand name How would go about testing how well different brand names would be received by potential customers in the area? One of the first jobs on any new business/brand idea is to nail down a name. "I'm thinking of launching a female-only Testing how well different brand names are received by potential customers in Brighton can be done in several ways. Here's a step-by-step approach: gym in the Brighton area", we tell the "Can you help me brainstorm some potential brand names for the gym?" It 1. Online Surveys & Polls comes back with no less than 25 suggestions, categorised Google Forms Typeform: Create a survey with multiple-choice options and into areas such as "empowering and strong" and "Brighton open-ended questions about different names. and location-inspired". Among the potential names are Social Media Polls: Use Instagram Stories, Facebook, or Twitter/X to run quick polls asking followers to vote on their favourite names. options such as FierceFit, SeaStrong Women, Sweat Sisters Local Facebook Groups & Reddit: Post in Brighton community groups or and Lift & Thrive. Now we need to narrow down the choices. fitness-related subreddits to gather feedback. 2. Focus Groups Organise small in-person or virtual focus groups with local women interested in That sounds like a great idea! A female-only gym in Brighton could really stand out, fitness. especially with the right branding. Here are some potential brand name ideas: Empowering & Strong FierceFit 3 Testing a name SheStrength Iron Goddess Once you've narrowed down your shortlist of potential names PowerHer and checked that none have already been nabbed by the HerForce Gym competition (don't forget to check website addresses, too), you may want to research how well different options are Elegant & Wellness-Focused received. "How would I go about testing how well different Glow Gym brand names would be received by potential customers in Evolve Women the area?", we ask ChatGPT. It comes back with several ideas, Luna Fitness including creating online surveys/polls, organising focus SereniFit groups, and running A/B testing of different brand names in Empress Gym online ads to see which gets the better response. You can ask the to further help you with any of these. 4 Research the competition Can you help me identify any recent trends in the gym/fitness industry that might be helpful to know ahead of the launch of my business? Before launching any business you need to find out what the competition is up to. "Can you help me research the gym The fitness industry is experiencing several notable trends that could inform the launch of your competition in Brighton (UK)?", we ask ChatGPT, adding female-only gym in the Brighton area: the "UK" in brackets just to make sure there's no confusion. 1. Growth of Women-Only Fitness Spaces "Focus particularly on any gyms/brands that are specifically There's a rising demand for women-only gyms, driven by concerns over harassment and the desire targeting female customers." The finds several examples for comfortable workout environments. A study revealed that 72% of women have faced unsolicited behavior in mixed-gender gyms, leading to a 69% increase in online searches for women-only fitness of fitness brands/venues targeting women in the area, and spaces. Entrepreneurs like Natalee Barnett have responded by launching dedicated facilities, such as provides links to their websites, so we can check out what "The Girls Spot" in London, which garnered over 7,000 sign-ups prior to opening. they're up to, how they market to customers, and so on. 2. Expansion of Budget and Boutique Gyms "Additionally, mainstream fitness centres like Fitness First and The UK fitness market has seen significant growth in both budget-friendly and boutique fitness centers. Budget chains like PureGym and The Gym Group are expanding into smaller towns and Virgin Active in Brighton provide female-only areas within their facilities", the adds. All useful intel. Can you help me research the gym competition in 5 Identify market trends Brighton (UK)? Focus particularly on any gyms/brands that are specifically targeting female customers ChatGPT's ability to scour the web means it can help to identify wider market trends, too. "Can you help me identify In the Brighton area, several gyms and fitness centers specifically cater to female any recent trends in the gym/fitness industry that might clients, offering women-only environments or specialized classes. Here's an be helpful to know ahead of the launch of my business?", overview: we ask the in the project folder, where it already knows Vida Active we're thinking of launching a female gym. It responds with Hove, UK A women-only fitness studio in central Hove offering a variety of classes and gym an article from The Times only a few days ago, which cited a space exclusively for women. VIDAACTIVE.CLUB rising demand for women-only gyms, with a study claiming 72% of women had faced unwanted behaviour in mixed gyms SAVVY Female Fitness Gym Portslade, UK - which is useful for forming a business case. It points to other A private gym designed for mature women, providing a safe and supportive trends, such as the expansion of low-budget gym brands and environment for fitness. FACEBOOK.COM the integration of personal technology in fitness, all with links to articles to back them up. 396 Define target 2. Equipment Layout & Zones demographics Strength & Weightlifting Area Spacious with squat racks, dumbbells, kettlebells, and Smith machines. Cardio Zone A mix of treadmills, spin bikes, stair climbers, and rowing machines. Stretching & Recovery Area Foam rollers, yoga mats, resistance bands, and massage tools. We know our target audience is female, but we'll need to Functional Training & HIIT Space Battle ropes, TRX, plyometric boxes, and slam balls. drill down harder into those demographics when targeting Glute-Focused Section Hip thrust machines, cable kickbacks, resistance bands. Private Training Spaces Small rooms or partitioned areas for personal training or guided potential customers via social media, for example. We ask workouts. ChatGPT: "Help to identify target demographics for my gym. Which age groups are most likely to join a gym?" It replies with generic advice about target age groups, but at the 3. Facilities & Comfort end of the response asks if we'd like to focus on Brighton Spacious & Luxurious Changing Rooms Well-lit, clean, and stocked with essentials (hairdryers, specifically. Now it finds that Brighton residents are slightly lockers, skincare, hygiene products). more active than the UK average, and that 25-34 year-olds Curated Music & Sound Levels Upbeat but not overpowering; genres like house, pop, and feel- good playlists. are the age group most likely to have gym memberships. Health Bar or Hydration Station Protein shakes, fruit-infused water, and energy snacks. There's lots of other useful information in the responses. Charging Stations & Social Areas Small lounge areas for members to relax and connect. Local Fitness Participation in Brighton High Overall Activity: Approximately 65% of adults in Brighton & Hove engage in physical 7 What do customers want? activity at recommended levels, surpassing the national average of 61%. Gender Comparison: Females in Brighton & Hove are slightly more likely to be physically active than males. The can also provide suggestions about the type of Age-Specific Insights equipment or other gym facilities that might be suitable 1. 18-24 Years Old: for our target audience. "Can you identify what female gym Student Population: Brighton hosts a significant number of students, contributing to a members might be looking for in the way of equipment?" younger demographic inclined towards fitness activities. Having earlier identified through looking up trends that Active Travel: Many young residents live close to their workplaces or educational women are increasingly interested in strength training, it institutions, promoting active travel and a propensity for gym memberships. suggests a host of strength-building gear such as kettle 2. 25-34 Years Old: bells, resistance bands and hip-thrust machines, as well as Highest Gym Membership: This age group represents the largest share of gym-goers in the equipment to avoid. At our request, the also offers ideas for UK, accounting for approximately 29% of memberships. PUREGYM.COM facilities, including secure access systems, Pilates classes, and phone-charging stations. 8 SEO and keyword research In the Brighton area, several fitness centers cater specifically to women, employing various online engagement strategies to connect with their audience. Here's an overview of how these potential competitors engage customers online: A gym venture such as this will need its own website, and 1. Vida Active Club that means you'll need to work on attracting Google with Vida Active Club offers a variety of fitness classes and a women-only gym space. search-engine optimisation (SEO) and keyword research. Their online engagement includes: When we ask ChatGPT for help with this, it suggests Website: Provides detailed information about their classes, personal training a bunch of primary (ie. women's gym Brighton) and sessions, and membership options. informational (ie. best workouts for women over 40) keywords Social Media: Active presence on platforms like Instagram, sharing class schedules, member testimonials, and fitness tips to foster a sense of we could target in search. Note that these would still need community. to be properly researched for potential traffic. It also delivers top-level advice on tailoring a website for search engines 2. Brighton & Hove Ladies Boxing and so-called off-page SEO, such as attracting a well-known This club focuses on boxing training for women of all experience levels. Their online engagement features: local fitness blogger. Instagram: Regular posts showcasing high-energy training sessions, member progress, and motivational content to inspire and engage followers. Local SEO Keywords Optimised for people searching in your area: women's fitness classes Brighton Brighton gym with personal training for women 9 Social media audit Brighton gym membership for women Social media is key to the success of a business such as a best fitness classes for women in Brighton gym, so it's definitely worth finding out what the competition Informational Keywords (Blog & Content Strategy) is up to. Again, in our project, where ChatGPT already knows For attracting potential members who are researching fitness: the background we ask: "Can you evaluate how potential benefits of a female-only gym competitors in Brighton engage with customers online?". Here we get a rundown of how various potential rivals use the how to start strength training as a woman socials. From this it's immediately obvious that Instagram is best workouts for women over 40 the primary channel for many of these businesses, with class yoga strength training for women schedules, fitness tips and motivational messages frequently how to stay motivated to work out used by different female-focused fitness groups. If it's working for them.. 40Market research a new business 10 Create a potential Here are the results of a survey of potential customers asking which workout classes they would customer survey be most interested in. Analyse the results. We talked earlier about surveying potential customers and it's The dataset consists of a single column, likely containing respondents' workout now time to do just that. "Can you help me create a Google class preferences as comma-separated values. I'll now process the data to determine the most popular classes and their distribution. [>-] Forms survey that tests potential gym names and types of equipment with potential customers? I'd also like their input Workout Class Preferences on what facilities they would like at a female-only gym." From Workout Class Count this prompt, ChatGPT generates a 13-question draft survey, 1 Spin classes 142 not only touching on the areas we asked for, but factors HIIT such as price, how often respondents work out, and types 2 (High-Intensity 136 of classes they'd like to see. At the end it goofs and asks us Interval Training) if we'd like it to create the survey in Google Forms. It can't 3 Pilates 130 actually do that, but it soon realises the error and provides 4 Boxercise 129 step-by-step instructions on how to do 5 Strength training 127 Survey Title: Help Us Shape a New Female-Only Gym in Brighton! Description: We're planning to launch a female-only gym in Brighton and would love your input! Your feedback will help us choose the perfect name, equipment, and facilities to 11 Analyse survey results create a welcoming and empowering space for women. This survey will take less than 5 minutes. Once you've conducted your survey, you'll likely end up with Section 1: About You a spreadsheet full of results that will need analysis. ChatGPT 1. Have you ever been a member of a gym? (Single choice) is a dab hand at this type of stuff. For example, we took a Yes, currently spreadsheet of 345 answers to "What type of exercise class Yes, in the past would you be interested in?", a multiple-choice question No, but I'm considering joining where respondents could tick several answers. We upload No, and I'm not interested the raw answers to ChatGPT and ask it to analyse the results. 2. How often do you work out per week? (Single choice) Within seconds, it has produced a list of the most popular answers, helping us to tailor the classes we might offer. 12 Price strategy Female gym market research As you may recall, another survey question asked about how New chat in this project much potential customers would be willing to pay. We ask the to analyse the survey results in the same way as we did + above, and it finds that the most popular price range is £20- £40, with the next most popular under £20. So we ask: "What Project files Instructions price would you suggest I set memberships at?" It suggests 2 files I'm thinking of launching female-only gym in the Bri... a three-tier pricing structure: a basic membership that offers Chats in this project only off-peak access; a standard membership that includes full access; and a premium membership that throws in extra Female Gym Business Plan Given everything we' ve learned so far in this project, can you give me the outline of business plan? perks and classes. It also recommends introductory offers and annual membership discounts. The prices might need Survey Results Analysis Here are the results of a survey of potential customers asking which workout classes they would be tweaking, but it's a good starting point. Gym Name Survey Creation Yes, set the form up Suggested Pricing Strategy Gym Price Survey Analysis What price would you suggest set memberships at? 1. Tiered Pricing Model To cater to different budgets and maximise membership sign-ups, you could introduce three pricing tiers: 1. Basic Membership (£25-£30/month) 13 Review your research Targets those who would otherwise prefer "Under £20". Includes gym access during off-peak hours or limited services. The benefits of plugging all this research into the one 2. Standard Membership (£35-£40/month) Recommended for most users Targets the largest group (£20-£40). ChatGPT project should now be becoming clear. When you Offers full gym access during all hours. click on the project page, you can see all the previous chats Includes access to standard classes. you've had listed here, and you're able to go back into any of 3. Premium Membership (£50-£60/month) those chats and continue the conversation, for developing Targets those willing to pay £40+. the pricing strategy further, for example. Any files, such as Includes extras like personal training sessions, premium classes (e.g., yoga, Pilates), or the spreadsheets of survey results, can also be added to the wellness perks like sauna access. project files, in case you want ChatGPT to do further analysis of them at a later date. 41Writing emails, reports and socials ChatGPT can help you make light work of numerous daily tasks, from keeping on top of your inbox to saving you hours spent on research. Beyond this, it can even help you boost your profile, or that of your new brand, to the world. 44 Write professional emails in seconds 46 Researching reports 48 Build a brilliant CV 50 Build a personal website 52 Run a social media campaign TUTORIALWrite professional emails in seconds Deploy ChatGPT to save time on critical emails Select Text Sure! Here's the email text formatted for odern life is so hectic that finding time to stay on top easy copying: of your inbox is always a challenge. Whether you're dealing with business emails or personal correspondence, ChatGPT can wade in and save you plenty of time. It can turn half-baked, poorly spelled summaries into polished messages; it can listen intently as you dictate an Subject: Update on the Guide email and have that ready for you to copy and paste into your email app; it Hi Dharmesh, can write polite replies when you're being battered by abusive complaints, where the temptation might be to reply in kind. Just to give you an update on where we ChatGPT can make your email more professional, and it doesn't hang are with the guide: We've done about three about, either. chapters so far, two of which have been sub-edited. Andrew's working on the design for the front cover, and we should have that for you fairly soon. Subject: Follow-up on Charity Fundraiser Discussion Let me know if you have any queries. Hi Steve, Thanks, I hope you're doing well. ChatGPT is a great Barry Miss Moneypenny, Thanks again for attending last week's meeting at Bracknell Town Hall-it was great to catch up. I'd dictating emails love to meet again to go over the details of the charity fundraiser. We're considering ideas like a fun in seconds. run or a sponsored swim, and I'd really appreciate your input, particularly on the marketing side. Would you be available for a follow-up meeting? Let me know if there are any dates that work best for you. Also, would you be able to put me in touch with Andy from the council? Let me know if you'd like any edits! If there are any issues, feel free to give me a call on 08767 344543. Looking forward to hearing from you. can turn a brief DICTATE EMAILS Best, note with spelling errors into a [Your Name] polished email. In the (ahem) good old days, you might have dictated any letters to your secretary; now, you can bark your emails TURNS BULLETS INTO PARAGRAPHS at your AI PA! Again, this works brilliantly on the phone, using Voice mode. One of the great advantages of AI systems meet again to discuss details of Open a new chat and click on the is they're able to understand what you charity fundriser. Ideas inc. fun run little Voice mode icon (it looks like a mean, even if you only give them the or sponsored swim. Would like his mini graphic equaliser). Now let the AI skimpiest of poorly spelled information. input on marketing. Any dates he know what you want to do, by telling it That means you dash out the gist of what prefers? Can he put me in touch something like: you want to write in telegramese/bullet with Andy from counsel. Call me on points, and have the AI turn that into a 08767 344543 if any probs. professionally written email that you can I need to send an email update send. This is particularly useful if you're to my publisher, Dharmesh. Can sending emails from your phone, where it You can see the "polished" email that I dictate what I'd like to send to isn't easy to get up to full typing speed on ChatGPT delivered in the screenshot Dharmesh and you put it down in a cramped touchscreen keyboard. above; as you can see, it has tidied up text for me? For example, we gave ChatGPT the all the typos, even correcting "counsel" following prompt: to "council" because it understands the context of the message and realises we'd The AI replied: "Sure, I'd be happy to used the wrong spelling of the word. help. Go ahead and draft your message." Compose an email to Steve. Thank That copy can easily be cut and paste We dictated what we wanted to send for atending last week's meet at into a message, saving you time and in the email. Even when we stumbled Bracknell town hall. Ask if we can ensuring a message looks business-like. over words, the AI knew what we meant 44Write professional emails in seconds and the resulting message came out Keep calm and let as to how this happened and what you plan to do to flawlessly - although it wasn't brilliantly ChatGPT respond fix your shoddy operation. If I do not receive a formatted to cut and paste into an email, to rude emails of satisfactory response within 24 hours, I will be complaint. so we asked it: plastering this disgraceful experience all over social media, leaving scathing reviews, and reporting you to trading standards. Can you make it easier for me to Sort this out NOW. copy and paste that email text? Imogen Stark The AI put the email in a much cleaner format, complete with a suggested subject Here's a professional and empathetic response to Imogen Stark's complaint: line, which we could easily cut and paste into our phone's email app. Job done in a fraction of the time it would have taken to bash that out by hand. Subject: Our Sincere Apologies for Your Order Issue Dear Imogen, I am truly sorry to hear about your experience with your recent order. This is absolutely not the level of service we strive to provide, and I completely understand GET AI TO REPLY your frustration. Please rest assured that we take this matter very seriously. We are investigating Sometimes you need to take a deep breath before replying to emails. On occasion, you might be better off not Here's a professional yet warm and apologetic email template for cancelling a replying at all. Dealing with complaints customer's appointment: can be tough, particularly if the complainant has been rude in their email. The temptation to respond in kind can be overwhelming. Instead, why not let the AI take the diplomatic path? Subject: Important: Your Appointment Cancellation + 15% Off Your Next Visit Copy and paste the body of the email Dear [Customer's Name], into the chat prompt and then tell the AI We're really sorry, but due to unforeseen circumstances, we need to cancel your how you'd like it to respond: upcoming appointment on [Date] at [Time]. We completely understand that this may be an inconvenience, and we sincerely apologise for the short notice. This is an email I received from We'd love to reschedule your visit at a time that suits you. Please give us a call on [Salon Phone Number] or email us at [Salon Email] to arrange a new appointment. a customer. Express regret that As a small way of making it up to you, we'd like to offer you 15% off your next they've had a bad experience booking with us. Simply use the code MISSED25 when you rebook. with our store. Offer them a full refund and 20% discount off their Thank you for your understanding, and we truly appreciate your support. We look next purchase, which they can forward to welcoming you back soon. redeem with the code SORRY20 Warm regards, at the checkout. [Your Name] ChatGPT can [Salon Name] create a series of templated emails [Salon Contact Information] for your business. Be very careful not to include any of the customer's personal details in anything you post to ChatGPT, CREATE EMAIL particularly payment details. TEMPLATES Can you write me a templated The AI responds with a perfectly email for when we have to cancel professional and diplomatic letter of If you're in a customer-facing business, a customer's appointment. Make apology that doesn't rise to the bait - you might well need a series of email the email apologetic, ask them to and it might just save you a customer! templates that you can send for email/call the salon to make a new various instances. appointment, and offer them 15% Let's say you're running a beauty off with the code MISSED25 when Even when salon: you might want templated they book by way of apology. emails to confirm appointments, to we stumbled cancel appointments, for offering discounts to customers who haven't The AI generates a polite apology email, over words, the visited in two months/six months/a complete with a well-crafted subject year, for example. To save you creating line of "Important: Your Appointment AI knew what all these by hand, you can ask the AI Cancellation + 15% Off Your Next Visit", to generate them for you, ready to which might help you save the customer. we meant be saved into your email software for You can do this for as many different when they're needed. For example: templates as you need. 45Researching reports ChatGPT's Deep Research can assist with complex reports S any journalist Impact of Recent UK Tax Changes will tell you, it A on Hiring Costs for Small Media takes far longer With the Al's Deep to research a Businesses Research tool, a detailed prompt will good report than elicit rich results. to write one. Introduction: However, ChatGPT's new Deep Recent UK government tax changes have a direct impact on the cost of hiring Research tool can help reduce staff, especially for small businesses in the media industry. Employers must some of those research hours. budget for not only salaries but also additional costs like National Insurance, In this mode, the AI behaves pensions, and other mandatory contributions. Below, we break down these like a research assistant, scouring employer costs per employee and compare the current tax year (2024/25) with the internet for the information the next tax year (2025/26, starting April 2025). We also examine relevant tax you seek and coming back with reliefs and incentives available to media companies, and highlight forthcoming its findings. It does a thorough changes (as outlined by HMRC) that could influence hiring decisions. job, meaning these Deep Research prompts can take as long as 30 Employer Costs per Employee (Breakdown) minutes to complete; not the few seconds we've grown used to. National Insurance Contributions (NICs): Employers pay Class 1 NICs on At the time of writing, ChatGPT each employee's earnings above a certain threshold. In 2024/25, the Plus subscribers get only 10 of employer NIC rate is 13.8% on earnings above £9,100 per year. Starting these Deep Research queries per April 2025, this will rise to 15% on earnings above a lower £5,000 month, so here's how to maximise threshold. (Employees also pay NIC from their salary, but here we focus on the chances of strong results. the employer's cost.) Small employers can reduce their NIC bill via the Employment Allowance (currently £5,000, doubling to £10,500 in 2025/26, see "Incentives" below). Workplace Pension Contributions: By law, employers must contribute to employees' pensions under auto-enrollment. The minimum employer contribution is 3% of qualifying earnings (earnings between £6,240 and DETAILED PROMPTS £50,270 per year, for 2024/25). This threshold is expected to remain the In much of this guide, you'll see examples of so-called "one-shot prompts" - you For context: my company is ask the AI a simple question or give it a Write a report analysing the considering hiring new staff, but basic command and it comes back with impact of recent UK government needs to examine the overall costs the answer. With Deep Research, it pays tax changes for small businesses. being faced by the company, to spend more time on your prompt, In particular, focus on the potential including increased taxes for providing more structure and detail. increased costs of hiring new existing staff and the costs There are four things you should staff, helping a company to make incurred for new hires. consider including in a Deep Research a decision on whether to create prompt: new positions. You should consider taxes such as employer's National Note this isn't four different prompts, Your goal Insurance, as well as any tax breaks but one long prompt broken into four The format you want answers in that employers may benefit from. paragraphs. Each of the four paragraphs addresses each of the goals listed, one by for the AI The report should include one, but you don't have to format your Any added context breakdowns of the increased cost prompts in this exact way. As long as the (or otherwise) of employing staff in prompt contains the four key pieces of (Credit to Ben Hylak for first developing different salary brackets. Produce information, you should be fine. this prompting technique.) figures for staff earning £25,000, Make sure to click the Deep Search £50,000 and £65,000 per annum. button in the prompt window before So, let's say we're looking to generate sending your prompt. a report on upcoming changes to the Make sure to consult official Remember there are strict monthly UK tax system that might impact small UK government sources on any limits on the number of Deep Search businesses. Here's a prompt that should forthcoming tax changes and articles you can generate per month, so generate the answers we're looking for: their timings. use sparingly. 46Researching reports FOLLOW-UP QUESTIONS To provide a comprehensive analysis of the impact of recent UK government tax changes on small In a regular ChatGPT conversation, you businesses, particularly regarding the cost of hiring new staff, I need a bit more information: would send your prompt, the AI would Are you looking for an analysis specific to a certain industry, or should it be a general overview respond, and then you might have some for small businesses across sectors? follow-up questions for the AI. With Deep Research, it can be the other way round. Would you like an estimation of total employer costs per employee, including pensions and other After we entered the prompt on the mandatory contributions, alongside taxes? left, ChatGPT returned with some Are there specific government sources or reports you'd like me to prioritise in my research? questions for us, such as "Are you Do you want projections beyond the current tax year, or should I focus only on the immediate looking for an analysis specific to a impact of changes? certain industry, or should it be a general overview for small businesses across Let me know so I can tailor the report effectively for your decision-making needs. sectors?" and "Do you want projections beyond the current tax year, or should I focus only on the immediate impact Provide an analysis for companies in the media industry. Yes, of changes?". These follow-ups help it include total costs per employee, including all contributions. ensure the final answer is as close to what ChatGPT may ask Consult HMRC for tax changes. Focus on the current year and you asked for, potentially saving you from you follow-up the next tax year starting April 2025. questions to provide wasting those valuable credits. a better response. As always, double- check the sources AI has used to answer Cost Comparison by Salary (2024/25 vs 2025/26) THE REPORT your prompt. To illustrate the impact of these changes, here's a comparison of employer costs for three sample As we stated, it can take up to 30 minutes salaries. This includes the employer NIC and pension contributions in the current year versus next for a Deep Research answer to be year, assuming the employees are over 21 (so standard NIC applies) and enrolled in a basic pension generated. That's because they're longer scheme. Note: These examples assume the Employment Allowance is not applied; if you can claim it, and (normally) consult many more your effective NIC outlay may be lower (up to the £5k or £10.5k allowance). online sources than a regular response. For instance, the answer to our text £25,000 Salary: For the 2024/25 tax year, employer NIC is approximately £2,194 (13.8% on prompt above was 3,299 words, which earnings above the £9,100 threshold) In 2025/26, this NIC cost rises to about took nine minutes to generate. £3,000 (15% on earnings above £5,000) SIMPLYBUSINESS.CO.UK Pension contributions add roughly The response covered all the areas £563 per year (3% of qualifying earnings between £6,240 and £25k) NESTPENSIONS.ORG.UK Total requested, including breakdowns of how cost: The employer pays about £2,757 on top of the £25k salary this year, versus roughly much extra tax employers would have to £3,563 on top of salary next year. In other words, a £25k employee actually costs the employer pay over the next couple of years in the ~£27,757 now, climbing to ~£28,563 in 2025/26. three different salary brackets requested. While we haven't checked that every £50,000 Salary: In 2024/25, employer NIC is around £5,644 on a £50k salary (13.8% on last fact in the report is correct, we've earnings over £9,100) SIMPLYBUSINESS.CO.UK Next year, this would increase to roughly £6,750 (15% on double-checked the important stats earnings over £5,000) Employer pension contributions at 3% come to about - such as the changes being made to £1,313 per year (for £50k, essentially on £43,760 of qualifying earnings) Total employer's National Insurance and other cost: Currently ~£56,957 total (£50k + £5,644 NIC + £1,313 pension), which will become tax brackets - and the information is ~£58,063 in 2025/26 for the same salary. The extra cost is over £1,100 in NIC for that employee, correct. In addition, we asked the AI roughly a 2% increase in the total employment cost year-on-year. to consult HMRC for tax figures, but it also cited other sources in its answers. As such, you should check it's using reliable sources. We'd also consult tax/ at the bottom of the answer and enter RESEARCH TOPICS financial experts before making any Canvas mode, where you can directly decisions based on the AI's data, just edit the copy or ask the AI to make ChatGPT's Deep Research tool isn't only to confirm its findings. changes to it. You can also copy and capable of answering tax questions, of If you need to edit the report produced paste the answer into a Word document course. It could be used for a wide range by the AI, you can click the pencil icon or other software. of business or personal research projects. You might ask it to summarise published research into the migratory patterns of When using ChatGPT's Deep different birds and how they've been affected by climate change. You might Research tool, it pays to spend more ask it to research the availability of tennis clubs in the north-west of England and time on your prompt, providing compare their facilities. You could ask it to compile a report on smartphone more structure and greater detail models that meet your particular needs. It's a hugely flexible tool. 47Build a brilliant CV Get an edge on job applications with the Al's advice he job market is savage, with potentially hundreds of FORMATTING ADVICE applicants applying for the same role. If your CV or T covering letter isn't up to it, your chances of even reaching Before you even start putting a CV the interview stage are seriously reduced. together, ChatGPT can offer advice on ChatGPT can help you get your CV in order, making sure how to format the document - handy, it contains all the necessary information, is free of typos if you haven't updated your CV in a few or grammatical errors, and provides you with the best possible chance of years. You can ask for generic formatting getting to the top of the recruiter's shortlist. advice or guidance on how to format for a We'd definitely think twice about letting the AI write a CV or cover letter specific industry. For example: in its entirety. Even though AI continues to improve at human-like writing, it's still fairly obvious when AI has written a passage of text - your potential employer might not be impressed that you've outsourced this job! But the Can you give me advice on how to AI can definitely provide pointers and examples that can help you build a format a CV? brilliant, fault-free CV. Give me advice on how to structure a CV for the hospitality industry. 5. Education & Certifications Include: In response to the second prompt, we get advice on tailoring the CV to specific Degree/Diploma (if relevant) roles, emphasising relevant skills in Hospitality-related courses (e.g., Food Hygiene Certificate, First Aid, Barista Training) the personal statement that appears Additional training (e.g., Leadership workshops) at the top of the CV, for example. The Example: AI also highlights the importance of ChatGPT can offer Level 3 Diploma in Hospitality Management listing relevant qualifications, such as advice on organising Brighton College 2020 2021 the various sections hospitality-related courses completed Food Hygiene Level 2 Certification 2022 of your CV... or hygiene certificates. Some of this might seem like common sense, but it's a useful checklist to work from as you set about compiling your CV. 6. Additional Sections (If Relevant) Depending on your experience, you can add: Languages (if applying for international roles or multilingual environments) Awards & Recognition (e.g., "Employee of the Month June 2023") Volunteer Work (e.g., "Event Assistant at Brighton Food Festival") PUNCHY PERSONAL Hobbies & Interests (only if they add value, e.g., "Passionate about mixology and cocktail STATEMENTS design") The personal statement at the top of a CV ...and help you I'm applying for a job as a photography assistant. Help me write is likely to be one of the first things the write an impactful an impactful personal statement for my CV. recruiter reads, so you want it to have an personal statement. impact. The AI can help you tailor this Here's a strong and compelling personal statement for your CV as a Photography Assistant: statement to the role you're applying for. I'm applying for a job as a Personal Statement photography assistant. Help Passionate about photography and dedicated to capturing compelling images, am eager to apply my me write an impactful personal technical skills and creative eye as a Photography Assistant. With hands-on experience using the statement for my CV. Canon EOS R6 MKII, have a strong understanding of camera settings, lighting techniques, and post- production workflows. My background in journalism has honed my ability to tell visual stories, while my technical proficiency ensures efficiency in both studio and on-location shoots. With the prompt above, ChatGPT used I am highly organised, adaptable, and thrive in fast-paced environments, whether assisting with the memory of personal facts it had equipment setup, managing shoots, or handling post-processing tasks. am eager to contribute my enthusiasm and attention to detail to a dynamic photography team, supporting the creative process stored from previous conversations to and ensuring smooth production. write the content. So, for example, it stated that: "With hands-on experience 48Build a brilliant CV using the Canon EOS R6 MKII, I have "Worked in a team of 20+ students to start a small-food business within university with a strong understanding of camera success." settings, lighting techniques, and post- production workflows. My background "Worked with a team of 20+ students to successfully launch a small food business within in journalism has honed my ability to the university." tell visual stories, while my technical "Lead bi-monthly business seminars." proficiency ensures efficiency in both "Led bi-monthly business seminars." The AI can cast its studio and on-location shoots." beady eyes over 3. Inconsistencies: your CV to highlight If you don't have a history stored, you any errors. may need to furnish the AI with more Job dates details of your background/career history. "Aug 2028-Jan 2025" The future date (2028) seems incorrect. Or upload your current CV and ask it to work from that. Company formatting The personal statement the AI "Post billing statements to over 100 accounts." "Posted" (to match tense with other produced is too long and a bit flowery bullet points). for our liking, but it's certainly a great starting point to build upon. Software name consistency "Quickbooks" should be "QuickBooks" (official spelling). These corrections should make your CV more polished and professional. Let me know if you need further refinements! PROOFREAD YOUR CV Once you've written your CV, it's well worth asking the AI to proofread the we asked it to proofread the CV, it simply (QuickBooks, with a capital "b"); and all document. You can upload PDF or Word made the corrections without telling us the spelling mistakes we introduced. document files to ChatGPT by clicking what they were. That's risky, because the It also suggested a few other changes on the "+" button in the prompt window. AI could make changes you don't want, that we're not entirely convinced were Then enter the following: plus it isn't always easy to cut and paste necessary, but it picked up the key errors, ChatGPT's output back into a well- which could be the difference between formatted CV. landing an interview or not. Can you proofread this CV and To test this, we found a sample CV highlight any spelling or grammar online and introduced spelling and other errors. Don't edit the document errors to see if the AI could spot them. yourself. The AI found every single one of them: it noticed that one of the employment dates accidentally started in 2028, not 2018; it WRITE A COVER LETTER The reason we ask the AI not to edit the picked up details such as "Quickbooks" document itself is because the first time not being in the brand's style Many job applications also require a cover letter. If that's not your forte, you can ask the AI to generate one based on your ChatGPT used the memory of CV and the position for which you're applying. For example: facts it had stored to write our personal statement Using the attached CV, can you We wouldn't send write a cover letter, applying for off this cover letter; the position of senior accountant ChatGPT Senior Accountant Cover but it's a great at GFTS Services? starting point. Roman Arkell docx Document Dear Hiring Manager, Using the attached CV, writing to express my interest in the Senior Accountant position at GFTS Services. With over six years As you can see from the screenshot, the can you write cover letter, applying for the of experience in accounting and finance, am eager to bring my expertise in accounts payable, payroll processing, and financial reporting to your esteemed organization. AI has pulled key details from our sample position of senior accountant at GFTS In my current role as an Accounting Clerk at Spire Impulse, have successfully streamlined the accounts Services? CV and used them as a basis for writing payable process, reducing the un-invoiced total from over 50% to 12% within my first 90 days. My ability to process 50+ vendor invoices weekly and overseeing payroll for 450 the cover letter. Here's tailored cover letter for the Senior employees my efficiency and attention to detail. Additionally, my experience with QuickBooks has allowed me to minimize reconciliation discrepancies by 35%, improving financial accuracy Now, as we stated at the top, the letter Accountant position at GFTS Services based on Roman Arkell's CV: and operational efficiency. probably needs editing. Lines such as Prior to this, managed records for 70+ clients at Fund Alpha, assisting with year-end reporting and 0 Senior Accountant Cover maintaining compliance documentation. My background as finance lecturer at Virtuoso College further "your esteemed organization" sound too Answer in chat instead underscores my ability to communicate complex financial concepts effectively, a skill that would be I've drafted cover letter for the Senior valuable in mentoring junior team members at GFTS Services. craven, for example, and it's arguably Accountant position at GFTS Services. Let hold Bachelor's degree in Financial Accounting from Boston University, where developed a strong too long. You probably wouldn't want to me know if you'd like any revisions or if you foundation in finance and accounting principles. My leadership experience as the President of the Lynn have specific points you'd like to emphasize. Business Society and author of published finance research paper highlights my analytical and cut and paste this into your application collaborative skills. and consider it job done. But if you're am excited about the opportunity to contribute my accounting expertise to GFTS Services. welcome the chance to discuss how my skills align with your team's needs. Thank you for your time and consideration. struggling to compose your own cover Best regards, letter and need an example to work from, Roman Arkell 781-984-9624 romanzarkell@gmail com linkedin.com/in/romanzarkell it isn't a bad start. 49Build a personal website Publish a blog and master the web publishing services t used to be said that everyone has a novel in them. CHOOSE A SERVICE These days, it's a blog. If you've always wanted to I give web publishing a go, but have been put off by the If you're building a website, one of the technical complexity, ChatGPT can help. first questions you'll face is which service Even the most basic web publishing services can be to use. There are all manner of ways of intimidating for a beginner, but ChatGPT can guide publishing a site, some more technically you through the process of picking the right publishing service and complex than others, but ChatGPT can building a website/blog from scratch. If you're baffled by the service's help you reach a decision. features or terminology, or just can't work out how to do something, chances are that ChatGPT will know. It doesn't take long to build a website these days. It takes even less I want to create a personal time with AI help. website. What tools would you recommend? Whether or not you The AI suggests a range of options for have any coding different categories of site/technical skills, or a big, small I want to create a personal website. What tools would you or no budget... expertise, including simple-to-use recommend? builders that don't require any coding skills, self-hosted sites that require a bit more technical nous, or full-blown hand- Creating a personal website depends on your technical skills, desired level of customization, and coded sites for those who want to get budget. Here are some tools and platforms I'd recommend, based on different approaches: stuck in with HTML/CSS. No-Code & Easy-to-Use Builders Of course, cost is another key consideration, in a follow-up question 1. WordPress.com - Great for blogging, portfolio sites, and personal branding. Offers themes and we ask: plugins but has limitations unless self-hosted. 2. Wix - Drag-and-drop builder with lots of templates and customization options. Which are the best free options? 3. Squarespace - Sleek designs and easy setup, great for portfolios and personal brands. I'd rather not pay. 4. Carrd - Best for simple, one-page websites. 5. Webflow - No-code but highly customizable; great for visually rich sites. Now ChatGPT narrows down the Self-Hosted & More Customizable field, explaining the limitations of free accounts with providers such as Wix and If you want more control and don't mind some technical setup: WordPress and many more beyond. "If 1. WordPress.org - The self-hosted version offers more flexibility with plugins and themes. you want something quick and free, I'd recommend Wix or WordPress.com," ChatGPT summarises. "But if you're comfortable with coding, GitHub Pages with a simple HTML/CSS site is a great The Line Judge long-term free option." The tennis blog HELP WITH BUILDING Featured YOUR SITE Unstoppable: Emma We take the AI's advice and start Radacanu's remarkable Comeback from Injury building a site with Wix. As it promised, Radacanu the comeback her ...with the Al's help, everything is pretty straightforward - nightmare injuries there's no reason Wix even has its own AI assistant to you can't have your own blog. help us design the blog. AI is absolutely everywhere 50Build a personal website However, before long, we've run into My wix blog has both categories and tags. don't understand a problem. We've designed our site (a what the difference is. Can you help me understand? tennis blog) and written our first post, but when we add a featured image to Yes! In Wix Blog (and blogs in general), categories and tags are both ways to organize content, but the post (as Wix suggested), it doesn't they serve different purposes: appears on the post. What's gone wrong? Categories vs. Tags Feature Categories Tags I've added a featured image to Purpose Broad topics that group posts into More specific labels that describe post details my post, but it's not appearing main themes on my post? Hierarchy Can have subcategories (nested Flat structure, no hierarchy structure) Number per Post Typically 1-2 per post Can have multiple per post Example for a "AI," "Cybersecurity," "Gadgets" "ChatGPT," "Machine Learning," "Data Note: we issued the prompt above in Tech Blog Privacy," "Apple iPhone 15" a chat about building the Wix blog, If there's anything it knows which service we're using. If When to Use Categories you don't understand, ask this were a fresh chat, you'd need to Think of categories as the main sections of your blog. AI to explain it. explain that. ChatGPT gives us an initial set of instructions to check if the image is set BREAKING DOWN JARGON to appear on posts, but they're wrong. There are no such settings in the place All web builders have their own If you become stuck on anything ChatGPT suggests; another reminder jargon and way of doing things. Before while working on your blog, and the that AI sometimes relies on outdated long, you're likely to stumble across site's own support pages don't have instructions or just makes stuff up. something that has you scratching the answer, it's definitely worth asking However, it does correctly point out your head. ChatGPT can help demystify ChatGPT. You can even ask the AI to in the next step that "sometimes, the the terminology. For example: explain something in more simple terms, featured image only appears on the blog if the official support pages leave you feed (list of posts) and not inside the baffled. Just copy in the relevant text to post itself." We tell ChatGPT its initial My Wix blog has both categories ChatGPT and ask it to explain in more instructions are incorrect, and it urges and tags. I don't understand simple terms. us to check if the featured image is what the difference is. Can you appearing on the blog page (where all help me understand? the posts are listed) - and indeed it is, so the AI offers instructions on how to manually add the image to our blog post. The AI does a brilliant job of explaining So, the initial instructions weren't the distinction between the two, even ATTRACT MORE READERS perfect, but after working through it producing a table that helps explain their with the AI, we have been able to resolve separate functions. It doesn't stop there: Nobody wants to write into a void; we the problem. it provides examples of how tags and want more people to read our spicy takes categories could be applied to a specific on the tennis world. ChatGPT can help (fictional) blog post, giving a clear with attracting more visitors. We ask: example of how to use them and why. How do I attract more readers to my Wix blog? 1. Improve SEO for Better Search Visibility Optimize Blog Posts for SEO The AI responds with a series of tips Use keyword research to find what people are searching for (tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic can help). some specific to Wix itself, others more general on how to ensure your posts Include keywords in: are spotted by the search engines, how to Blog title promote your blog on social media, and Headings (H1, H2, etc.) how to grow email lists so that readers are alerted when there's another tennis First paragraph take being served up. URL (e.g., Again, ChatGPT doesn't get some of Meta description (use Wix SEO settings) the specific Wix instructions exactly Add alt text to images. right, but they're close enough for us to be able to find them ourselves. Enable Wix SEO Tools A word of warning from a seasoned Go to Settings > SEO in your Wix Dashboard. web publisher: there's no magic bullet to ChatGPT can offer Use the Wix SEO Wiz to optimize your site. get you to the top of the Google rankings, up plenty of tips attracting millions of readers. It takes Submit your site to Google Search Console. on how to boost reader numbers. years of hard work, so don't expect miracle results from the AI's advice. 51TUTORIAL Run a social media campaign Make sure you're maximising the social media results for your brand Big brands will have plenty of In terms of creation, the AI can then use it across multiple platforms staff dedicated to managing write the content for posts - although with different treatments to suit their their social media accounts. For the we'd advise caution here. If you want unique audiences. sole trader or small business, that your brand to stand out and have It's equally great at helping you level of resource just isn't practical. its own personality, it requires the understand the mechanics of social But you can lean on ChatGPT to act human touch. But there's absolutely networks: what the jargon means, how as your social media manager. Well, nothing wrong with asking the AI to to achieve different effects in posts, and adviser at least. come up with potential social media how to analyse the results of your social ChatGPT isn't capable of outputting posts and then adapting them, adding media campaigns. social media posts by itself (and you a splash of humour or injecting your Here, we're going to create a social probably wouldn't want it to, either), own brand values into them. media campaign for a fictional juice but it can help you create content, devise The AI is also very good when bar, to show you the numerous ways a social media calendar, and help you it comes to reshaping content for that the AI can lend a hand with social to ensure any social media advertising different social networks, allowing media and how you can apply them to reaches the right audience. you to shoot a video once, say, and your own brand. 1 Set project instructions What social media platforms should be targeting for Salford Squeeze? This is another example of a job that is perfect for a ChatGPT project (see p16). You can keep all your social media plans For Salford Squeeze, you want to focus on platforms where 18-40 year olds interested in healthy in one place so you don't have to keep telling the which living are most active. Here's where you should concentrate your efforts: business/brand you're talking about each time you prompt. Primary Platforms: Start a new project by clicking the "+" button next to Projects 1. Instagram A must-have. Perfect for high-quality visuals of fresh juices, smoothie bowls, and in the left-hand menu. Then set some instructions for the healthy lifestyle content. Use Reels and Stories to showcase behind-the-scenes, customer project, in which you stipulate the name of the brand and the testimonials, and daily specials. audience you're targeting. You can be far more descriptive 2. TikTok Ideal for short-form video content. Share quick recipes, juice prep time-lapses, fitness collabs, and interactive challenges (e.g., "Green Juice Challenge" or "Best Hangover Cure than we've been here, if you wish. Drink"). 3. Facebook Great for local community engagement. Use it for event promotions, collaborations with local fitness/yoga studios, and running targeted ads. 4. Google Business Profile Not a social platform, but crucial for local SEO. Keep it updated with reviews, images, and posts about your menu and offers. Salford Squeeze social media New chat in this project Instructions How can ChatGPT best help you with this project? 2 Work out which You can ask ChatGPT to focus on certain topics, or ask it to use a certain tone or format for responses. platforms to target This project will help me create a social media campaign for a new juice bar launching in Manchester called Salford Squeeze. It's aimed at 18-40 year olds who are trying to live more healthily. When you're running a business, you only have so much time on your hands - and it's normally close to zero. As such, you don't want to waste it by targeting social networks that are unlikely to bear fruit. We ask ChatGPT which of the social networks we should be targeting for our juice bar and it comes back with sensible suggestions Cancel Save and explains its reasoning. Note it's remembered the target audience from the project instructions. It's definitely worth doing some of your own research here, too. 52Run a social media campaign 3 Understand socials jargon Give me five ideas for Instagram Reels and five ideas for Instagram Stories The various social media firms all use jargon that can be Here are five Instagram Reels and five Stories ideas for Salford Squeeze, focusing on engaging, entertaining, and informative content that resonates with your 18-40-year-old health-conscious bewildering for those who have never been deeply invested audience. in that platform. For example, in the previous answer, Instagram Reels Ideas ChatGPT suggested we should use "Reels and Stories" on 1. "What Your Juice Says About You" Instagram, but what do those two terms actually mean? Show different juice flavours and match them with personality traits (e.g., "If you always go We ask ChatGPT to explain, and the delivers a clear for Green Goddess, you're a wellness warrior"). Fun text overlays and music to keep it engaging. explanation in which it describes what each of the different 2. "A Day in the Life of Juice" types of content are best suited to, even giving examples Follow the journey from fresh ingredients arriving to blending and serving in-store. relevant to the juice bar. Timelapse upbeat, energetic music. 3. "Salford Squeeze Challenge" Challenge customers to guess juice ingredients in blind taste test. Funny reactions subtitles for engagement. What's the difference between Instagram Reels and Stories? 4. "Behind the Bar Meet the Team" Quick interviews with staff sharing their favourite juice and a fun fact about themselves. Great question! Instagram Reels and Stories serve different purposes and have distinct features: Encourages connection with the brand. Instagram Reels (Best for Discovery & Engagement) Length: Up to 90 seconds long. Visibility: Public by default (if your account is public), meaning they can be discovered by non- followers via the Explore page and Reels feed. 4 Generate content ideas Lifespan: Permanent on your profile unless deleted. Best For: Viral content, trends, tutorials, and high-engagement videos (e.g., juice-making time lapses, customer reactions, and challenges). One of the keys to social networking success is frequency: Extra Features: Audio library, effects, and text overlays to enhance creativity. you need to be hitting your audience with new content at Instagram Stories (Best for Real-Time Engagement) least once a day. It can be difficult to drum up fresh ideas, Length: Each Story is up to 15 seconds (longer videos are split into multiple Stories). but the has almost limitless energy for content creation. Visibility: Only visible to your followers, but you can feature them in Highlights to keep them We ask it for ideas for five Reels and five Stories and it beyond 24 hours. rattles them off in seconds. Not all of the ideas will be sure- Lifespan: Disappears after 24 hours, unless saved to Highlights. fire winners, but the Salford Squeeze Challenge - getting Best For: Behind-the-scenes content, daily specials, polls, Q&As, and limited-time offers (e.g., "Flash sale today! Get 10% off all green juices customers to do a blind taste test of juices - is the kind of content that generally goes down well on Instagram. 5 Adapt ideas for different networks Week 1: Building Excitement & Brand Awareness It's unlikely that you have only one social network to feed; it's Day Announcement Post (Static Image & Caption) probably two or three. Nor are you likely to have the time to Instagram & Facebook: A vibrant image of a fresh juice being poured with text overlay: Something fresh is coming to Salford! shoot fresh content for every network; but you can adapt the Caption: "We're bringing bold, fresh flavours to Salford! Get ready for Salford Squeeze content you've created for one network and use it on another. your new go-to for cold-pressed juices, smoothies, and healthy vibes. Follow us for launch When we ask the AI to adapt the Instagram Reels and Stories details! #SalfordSqueeze #FreshStart" ideas for TikTok, it explains how small tweaks to the content Day 2 Behind-the-Scenes (Carousel) mean you can shoot once and use twice, with minimal effort. Instagram & Facebook: A carousel of behind-the-scenes photos of the shop being set up, fruit If you're running short on inspiration of how to adapt ideas, deliveries, and staff prepping. Caption: "The countdown begins! Here's a peek behind the scenes as we get everything see if ChatGPT can find an alternative spin. ready. Can you guess which juice we're making in the last slide? #ComingSoon How could these ideas be adapted for TikTok? TikTok thrives on short, engaging, and trend-driven content, so adapting your Instagram Reels and Stories ideas for TikTok would involve using fast cuts, trending sounds, and interactive elements 6 Create a content calendar like duets, challenges, and comment prompts. Here's how you can tweak them: Adapting Instagram Reels for TikTok A coordinated social media campaign really needs a 1. "What Your Juice Says About You" -> "Juice Personality Test" Instead of just showing juices, make it interactive: content calendar - a plan for what you're going to put out "Pick juice! (Pause screen for users to choose). every day (or more frequently). We ask ChatGPT to create a Reveal personality traits based on their choice with funny/relatable captions. content calendar for Instagram and Facebook content for Use a trending sound for engagement. the fortnight leading up to the launch of our juice bar, and 2. "A Day in the Life of a Juice" "POV: You're a Juice at Salford Squeeze" it delivers a fresh dose of content to post daily until launch. First person POV of a juice being made (camera moving like it's the juice). It isn't perfect: it's basically suggesting the same content Add a fun voiceover: "I was just a lonely orange until..." for both social networks every day, which isn't ideal - it's Fast-paced cuts and energetic music. probably best to ask for each network separately. You can, of course, edit the calendar it creates with your own ideas, but it's a good starting point. 53