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Cloud-based writing assessment 
and skills development
www.writingplanet.net
Urban Planet is a trademark of Urban Planet Mobile.===Writing Planet is a trademark of Measurement Planet, LLC. Measurement Planet, LLC, is a joint venture between Urban Planet Mobile and Measurement Incorporated.
Writing Planet is the only web-based writing tool specifically designed 
with the English language learner in mind. Through instant and 
accurate writing assessment and skills practice, Writing Planet gives 
students more writing practice and allows teachers to spend less time 
grading and more time…teaching.
Benefits of Writing Planet:
Designed by ELT Teachers for ELT Teachers
With over 50 video tutorials and 200 writing topics built and designed by English language experts, Writing Planet 
is the only writing tool with built-in writing assessment designed specifically for English language training.
World’s most accurate essay scoring engine
Project Essay Grade, the technology at the heart of Writing Planet, is the most accurate essay scoring technol-
ogy in the world with agreement rates near 97%.
Instant and accurate feedback
Students receive instant feedback on 6 major traits covering 300 metrics to evaluate both the correctness and 
the effectiveness of their writing.
Teacher portal with reports and feedback tools
Teachers can provide comments and feedback on student writing, post writing assignments and assign video 
lessons and exercises. Track student progress, see a snapshot of the entire class or view score reports for 
specific writing traits across all student essays.
Student revisions and multiple-draft functions for 
process-based writing
Teacher-created writing topics for more �exible and 
personalized teaching and learning
Video lessons subtitled for Japanese and Spanish speakers 
to build reading and listening and comprehension skills
Menus, feedback and writing topics available in many 
languages including Spanish, Brazilian-Portuguese, 
Japanese and Mandarin
Writing Planet and PEG™: Essay-scoring Technology that works
Scientifically Proven
Writing Planet is the only program built for English language learners equipped with Project Essay Grade™ (PEG). 
PEG is an automated essay scoring solution based on more than 40 years of research by Dr. Ellis Batten Page, 
whose pioneering work in the fields of artificial intelligence, computational linguistics and natural language 
processing has distinguished him as the father of computer-based essay scoring.
PEG utilizes a set of human-scored training essays to build a model with which to assess the writing. PEG analyzes 
the training essays and calculates more than 500 features that reflect the intrinsic characteristics of writing, such 
as fluency, diction, grammar, and construction. PEG uses these calculations to build statistical and linguistic 
models for the accurate prediction of essay scores, holistically or by trait.
Highly Effective
PEG produces over 6 million scores worldwide every year.
PEG is the only software in the world used for high-stakes summative assessment. Since 2009, PEG has been the 
sole scoring method for the State of Utah’s statewide summative Direct Writing Assessment in Grades 5 and 8 – 
scoring more than 86,000 writing responses per year.
A recent study showed that 80% of students completing revisions of the same essay with the automated 
PEG feedback demonstrated statistically significant improvements in each of the six traits. (Source: CBAS 
Writing Research, 2012)
 
Extremely Accurate
In 2012, PEG participated in two separate Automated Student Assessment Prize (ASAP) competitions. The results 
of that study showed PEG achieved the highest agreement index of the nine participating scoring engines. Experts 
compared the results from each vendor to scores previously given to the same essays by trained human readers. 
They also computed agreement indices for pairs of human readers. Five vendors (PEG and vendors A–D) had 
higher agreement indices than human readers had with each other (as shown by the dashed line at 0.75). 
 
Judges for the competition 
determined that PEG is the 
most capable scoring 
system available to help 
teachers accurately score 
student written responses.
 
Project Essay Grade and PEG are trademarks of 
Measurement Incorporated.
Learning to write is a process. 
It takes both knowledge and strong skills to become a better writer. 
1. Write. 
2. Feedback. 
3. Learn.
4. Revise.
Practice writing on a wide range of subjects covering 
multiple writing styles, including: narrative, descriptive, 
expository, critical thinking, and persuasive writing.
Students receive in-depth feedback on their 
writing in seconds for real-time self-assessment. 
Automated feedback accelerates the grading 
process for teachers so that they can focus on 
writing quality and content.
Lessons and tutorials are automatically 
recommended based on areas of weakness 
to accelerate writing skills development and 
sharpen the learning curve.
Write multiple drafts of the same essay 
and watch writing scores improve.
Practice makes perfect.
Empowering teachers to help their students.
“My students truly appreciate Writing Planet. I can feel that they're even more motivated and have been taking 
more risks when it comes to the way they organize and convey their ideas. The fact that someone else is involved 
in their assignment correction boosts them to go the extra mile.”
 -Juliana, English teacher, Brazil
Writing Planet Benefits for Students
Accurate and immediate feedback in the 6 major traits of writing: organization, conventions, sentence structure, 
development of ideas, word choice and style.
 
Easy-to-understand feedback uncovers areas of weakness in student writing by linking directly to video lessons 
and tutorials to encourage skills development.
 
Track personal progress with the student activity feed. All scores and feedback reports are saved in the student 
portal for easy access to your writing history.
 
Easily revise your essay and complete multiple drafts of the same essay to improve your writing skills.
instant feedback
Writing Planet Benefits for Teachers
Spend less time grading essays and more time teaching with accurate automated essay scoring.
 
Custom-design writing topics to fit your curriculum needs and the needs of your students. Choose from over 
200 writing topics or design your own, linking them to the automated scoring in Writing Planet.
 
Provide additional teacher comments and feedback on student writing assignments for in-depth teacher-to-
student collaboration.
 
View writing reports, class performance snapshots, download your student and class reports, and more. Robust 
reporting and feedback features allow for truly formative assessment and accelerated learning.
Improving Student outcomes. 
“When I first began using Writing Planet, I was an average writer scoring 15 out of 30 on my writing practice. After 
one week of using Writing Planet my average scores improved to 20. During my third week, I scored a personal 
best of 23. I was amazed to see my own writing scores improve by over 50% in just 3 weeks! In the beginning it 
was a challenge for me to write an essay with 140 words. Writing Planet has given me confidence to write longer 
and more complex essays because I know I am using words correctly and forming correct sentences.”
 
 -Dinorah, BA student, Mexico 
less time spent grading essays
less time spent grading essays
Writing Planet Benefits for Administrators
By introducing Writing Planet to your school or department, you are taking an important step in the evolution of 
your institution. Studentsknow that you value writing as an important part of their education by providing the tools 
for success in the classroom and beyond. Teachers see that you value their work and expertise by investing in 
better technology tools for the classroom. Writing Planet decreases teachers’ workloads while increasing their 
effectiveness, saving countless hours of grading and assessing student writing. 
"Writing Planet has been working out really well for us. It has definitely allowed us to focus on the 
speaking/listening side of things in class without worrying as much about the writing component. I have included 
Writing Planet as a part of our ESL curriculum for the Fall term."
-Bridget, University ESL Coordinator, United States
Contact us: writingplanet@up-me.com www.writingplanet.net
Visit live.writingplanet.net and click on 'Sign up now'.
Get started today.
more e�ective and e�cient tools 
for teachers and students

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