What are the 4 P's? Jerome McCarthy was the creator of the 4 P's, which are: Product, Price, Place, and Promotion, based on the company's vision. ...
What are the 4 P's?
Jerome McCarthy was the creator of the 4 P's, which are: Product, Price, Place, and Promotion, based on the company's vision.
The Product is everything that satisfies the customer's desire and need.
The Price is how much will be charged for this product, establishing exchange conditions within a market.
The Place is where the exchange can take place.
The Promotion is the variable that establishes the way to communicate about the product, price, and place and stimulate sales.
Jerome McCarthy was the creator of the 4 P's, which are: Product, Price, Place, and Promotion, based on the company's vision.
The Product is everything that satisfies the customer's desire and need.
The Price is how much will be charged for this product, establishing exchange conditions within a market.
The Place is where the exchange can take place.
The Promotion is the variable that establishes the way to communicate about the product, price, and place and stimulate sales.
💡 1 Resposta
Ed 
As 4 P's são: Produto, Preço, Praça (ou Place) e Promoção. Esses conceitos foram criados por Jerome McCarthy e são fundamentais para o marketing de uma empresa. O Produto se refere a tudo que satisfaz o desejo e a necessidade do cliente. O Preço é o valor que será cobrado por esse produto, estabelecendo condições de troca dentro do mercado. A Praça é o local onde a troca pode ocorrer, ou seja, o canal de distribuição. E a Promoção é a variável que estabelece a forma de comunicar sobre o produto, preço e praça, além de estimular as vendas.
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