What are the general objectives of the marketing plan for Mamute Burgers in João Pessoa? a) Increase brand awareness and visibility, increase cus...

What are the general objectives of the marketing plan for Mamute Burgers in João Pessoa?


a) Increase brand awareness and visibility, increase customer base and loyalty, boost sales and revenue.
b) Establish specific sales goals for each product, achieve a specific percentage increase in sales and revenue, maximize brand exposure through advertising campaigns.
c) Set individual sales goals for each salesperson, delegate tasks efficiently, and provide training and development opportunities for the sales team.