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PROJECT FOR THE
INTERNATIONALIZATION OF A
PRODUCT
BALCÁZAR DÍAZ, ANNIE 
DEL ROSARIO
LARIOS VILLASIS, MA
RÍA GRACIA
MERCADO HONORES, M
ARÍA FÁTIMA
MORAN ÁVILA, EDWIN 
DANIEL ORTIZ
RODRIGUEZ, ANDREA STE
FFANNY
Is a leading company in exports of agro-
industrial products to the most demanding
international markets and is made up of a
complex of capital investments of Peruvian
and Danish origin that began its
production and export operations in 1994.
PRODUCTS
21.94% 18.12 % 16.15% 7.15%
OTHER VEGETABLES,
FRUITS AND OTHER
PARTS. COMEST. OF
PLANTS, PREP. 
BLUEBERRIES AND
OTHER FRESH FRUITS
OF THE GENUS
VACCINIUM
ASPARAGUS, FRESH
OR CHILLED
(EXCEPT IN VINEGAR OR
ACETIC ACID), NOT
FROZEN, EXCEPT
PRODUCTS OF
HEADING NO 20.06 
28.20%
OTHERS TOTAL: 100%
Global blueberry consumption
is on the rise, with the US
being the largest blueberry
consumer at 36%, followed by
the EU at 22%. Danper
already exports blueberries to
the US, so the next option is
the EU, therefore, the chosen
country is Spain, since
between Ireland and Spain,
Spain has a higher percentage
of imports.
HABITS IN THE CONSUMPTION
OF BLUEBERRIES IN SPAIN
During the last years in
Spain, they have gained
popularity thanks to their
health benefits and
versatility in their culinary
applications. It must be
taken into account that
consumption habits may
vary between people and
regions of Spain. 
INCREASED CONSUMPTION
FRESH CONSUMPTION 
CULINARY APPLICATIONS 
TREND OF SUPERFOOD
AVAILABILITY 
BLUEBERRY FESTIVALS
BLUEBERRY 
 CONSUMERS
HEALTH
CONSCIOUS
CULINARY
ENTHUSIASTS 
SNACK
SEEKERS
FRUIT
LOVERS
In Spain, blueberry consumers can be divided
into different types based on their
preferences, habits, and purchasing
behavior. Some of them may belong to
multiple categories and can be enjoyed by
people of various backgrounds and ages.
To sell blueberries in Spain,
you can develop a
comprehensive marketing
strategy that highlights the
taste, health benefits, and
versatility of blueberries. Here
are some effective strategies to
consider:
Alicorp has been linked to Grupo Romero
since 1971, when it acquired the Peruvian
operations of Anderson, Clayton &
Company, a company dedicated to the
production of edible oils and fats.
PRODUCTS
28.05 % 18.12 % 18.68 % 6.18 %
BRANS, SHARPES AND
OTHER RESIDUES FROM
SIFTING, GRINDING OR
OTHER TREATMENTS. OF
WHEAT
PACKED-UP
PREPARATIONS FOR
RETAIL SALE
OTHER UNCOOKED
PASTA, FILLED OR
OTHERWISE
PREPARED 
SOAP IN BARS,
LOAVES, PIECES OR
PUNCHED OR
MOLDED PIECES
28.48 %
OTHERS TOTAL: 100%
The most popular exported product of the
company is the uncooked pasta an that's why
it's the chosen one
SPAGUETTI AND ITALIAN
PASTA 
RAMEN
CHINESE NOODLES 
ASIAN NOODLES IN GENERAL 
INSTANT NOODLES
NOODLES IN FUSION
RESTAURANTS 
Currently being driven by several
factors. Consumers' hectic
schedules have positively influenced
demand for easy-to-cook foods like
pasta. In addition, several
manufacturers in the region have
introduced different flavored pasta
variants along with valueadded
products that offer more fiber, less
carbohydrate, gluten-free and
fortified varieties. 
PRODUCT
DIFFERENTIATION
HEALTH AND NUTRITION
RECIPE CONTENT
INFLUENCER
COLLABORATION
TARGETED
ADVERSTISING
Thank 
you