Colaborar Av2 Cst Marketing [dp] Modelos de Gestão

Prévia do material em texto

���������� ���	
��	�
���
����	�������
����
���������������
�������� !"��	
��	��	�!"�#!
��	�$���	�	��	"	������%�����&'���'(	�����	��)��"�����	*�+&�,���� ��,
-./0012131454/785./0012131454/9-3:;<;=:>50:/?5@54;01:/78A5@54;01:/9B579C-79
D?;4/3;04/E/0:F;7853G=;8:1A/31=/81=4/H8IJ
KLMOPQRSTUVWRXYZO[\]^OS_\W`_Q\WaWQRb_
cG55d5315eF;f;1.;=g>A545.;A0G./00;
hYi_UjTklWQK\XmX_YTXQ
nopqrsrtvw8Ix8yIvzII{II|v}8vy8yIvzy~{x
€‚ƒ„…†rt<5450:>54;
‡rˆ‰o‚rt
npr‚r‰rŠrtyx~yzwv
KU‹ŒXL_Q
59
v9G5=:;|A1=1A1Ž5eF;4;01A@5.:;045/0@/.1531Ž5eF;4;:>5253;/H10:/A:>‘0A’:;4;0@5>5>/4GŽ1>
;0@>;23/A50;.501;=54;0@/35/0@/.1531Ž5eF;4;:>5253;{719>;:5eF;4;.5>“;”71195A@315eF;4;
.5>“;”/71119d53;>1Ž5eF;4;.5>“;7•–——–-?cyIv}@˜vz™9˜
G5=:;5;:/A552;>454;@/3;:/H:;5=5310/505g>A5:1d50{
–˜›;:5eF;4;.5>“;’GA51=1.15:1d5œG/;@;>:G=1Ž55;fG=.1;=>1;/0@/.1531Ž54;4/5:G5>/A;G:>50
5:1d1454/0/0@/.15310:50/AœG//3/@;4/5@31.5>;G:>5052131454/0”
––˜-A@315eF;4;.5>“;’GA5;@eF;œG/5GA/=:5;=žA/>;4/:5>/f50œG/;fG=.1;=>1;>/531Ž5/A0/G
.5>“;500GA1=4;A510>/0@;=052131454/”
–––˜Ÿ53;>1Ž5eF;4;.5>“;53’A4/5GA/=:5>5œG5=:1454/4/>/0@;=052131454/5;fG=.1;=>1;:5A2’A4
5;0fG=.1;=>1;0GA5.5>“54/:>5253;0G@/>1;>5;œG/d/A@>5:1.5=4;˜
–Ÿ˜ 5d53;>1Ž5eF;4;.5>“;;fG=.1;=>1;“5=55G:;>1454/@5>5:;A5>4/.10¡/01A@;>:5=:/00;2>/0/G
:>5253;/:5A2’A;.;=:>;3/4505:1d1454/0>/35.1;=5450˜
-001=53/5ž=1.553:/>=5:1d5œG/5@>/0/=:50;A/=:/505g>A5:1d50.;>>/:50{
¢Š‚opˆ„‚£„¤t
––/–––˜
���������� ���	
��	�
���
����	�������
����
���������������
�������� !"��	
��	��	�!"�#!
��	�$���	�	��	"	������%�����&'���'(	�����	��)��"�����	*�+&�,���� ��,
-.
/.
0.
1.
2.
-.
/.
0.
1.
3.
2.
-.
/.
0.
1.
4.
56551589: ;<=1>?2=@A22BB@?2<202
5565551589
5551589
551589
C1<2=2>1D2-EB@/20FG>F/1BBF01F>H2?@I2JKF6BKF1B=L020FB0F@B=@GFB011BG1/@2<@I2JKFMA1>=@/2<6NL1
01O?1FB?PA1@BQ@1>E>NL@/FB61QF>@IF?=2<6NL1>1BL<=2?201G2>=2R1?=2<@I2JKFSTU5;8VW;XY6
3Z[\6G93]^_3]].9
;?2<@B12>1<2JKF1?=>12BB1HL@?=1B2O>R2=@A2BM
aF->1FG>F/1BBF01F>H2?@I2JKF6?F?PA1<@?B=@=L/@F?2<62F>H2?@I2JKF01O?1F01B1?QF02F>H2?@I2JKF
/FRFLR=F0F6?F?PA1<@?=1>R10@E>@F6FH1B=F>01O?1F01B1?QF0F01G2>=2R1?=F6NL1
F>@1?=2FH1B=F>0F?PA1<FG1>2/@F?2<201B1?Q2>FB/2>HFB12B=2>1D2B9
CYbcdV
FG>F/1BBF01F>H2?@I2JKF2/F?=1/101RF0F0@D1>1?=11R/202?PA1<021B=>L=L>2F>H2?@I2/@F?2<9
;?2<@B2?0F2B2O>R2Je1B2/@R261B/F<Q22FGJKF/F?/<LB@A2M
fghijklhmnlop
;B0L2B2O>R2Je1BBKFD2<B2B9
;G>@R1@>22O>R2JKFqA1>0201@>2612B1HL?02qD2<B29
;B0L2B2O>R2Je1BBKFA1>0201@>2B612B1HL?02rLB=@O/22G>@R1@>29: ;<=1>?2=@A22BB@?2<202
;G>@R1@>22O>R2JKFqD2<B2612B1HL?02qA1>0201@>29
;B0L2B2O>R2Je1BBKFA1>0201@>2B612B1HL?02?KFrLB=@O/22G>@R1@>29
s;B1B=>L=L>2BF>H2?@I2/@F?2@B=tRB1-2B120F=>20@/@F?2<R1?=11R2<HLR2DF>R201
01G2>=2R1?=2<@I2JKFuNL1qFR1@FG1<FNL2<FG>F/1BBF01F>H2?@I2JKF0@A@01F=>2-2<QF0FB
DL?/@F?E>@FB1RL?@0201B0@B=@?=2B6NL12BBLR1R>1BGF?B2-@<@0201G1<21v1/LJKF02B2=@A@0201B
>1<2/@F?202B2FB/2>HFBSw5xx5;ya63Z[^6G9[^\_[^z.9
{1?=>1FBAE>@FB=@GFB01/F?OHL>2JKF62{1G2>=2R1?=2<@I2JKFR2=>@/@2<qLR2/F?OHL>2JKF|||||||||
NL1/FR-@?20@D1>1?=1B01G2>=2R1?=2<@I2Je1B9}1>2<R1?=1L=@<@I202GF>|||||||||
1RG>1B2BFLNL11?AF<A1R=>2-2<QFB|||||||||6NL1GF01=1>?2<@?Q2QF>@IF?=2<201G2>=2R1?=2<@I2JKF
DL?/@F?2<1?2A1>=@/2<1B=KF2B0@A@Be1BGF>G>F0L=FB6/<@1?=1B6B@=L2JKF
H1FH>EO/212=qR1BRFG>Fr1=FB9
;BB@?2<122<=1>?2=@A2NL12G>1B1?=2FB=1>RFBNL1G>11?/Q1R2B<2/L?2B?2R1BR2F>01RM
fghijklhmnlop
UP->@029C1NL1?2B9{10@/20FB9
UP->@029}>2?01B9VBG1/@2<@I20FB9: ;<=1>?2=@A22BB@?2<202
C1>R2?1?=19}>2?01B9VBG1/@2<@I20FB9
X>2?B@=~>@29C1NL1?2B9VBG1/@2<@I20FB9
X>2?B@=~>@295?0LB=>@2@B9{10@/20FB9
���������� ���	
��	�
���
����	�������
����
���������������
�������� !"��	
��	��	�!"�#!
��	�$���	�	��	"	������%�����&'���'(	�����	��)��"�����	*�+&�,���� '�,
-.
/.
0.
1.
2.
3.
-.
/.
0.
1.
2.
4.
5.
678-:78;<5=>?2:8@8A@B2CD1282:E7FE2GGH-I28JG@8-0GK78C28GFD-17807HIC7E-C-HJG2-8
2HIC28-807HH712F7I-CD@0@I-D@E7D@:L-HH2FL7C1282HI2:L7D-:D717I7:D712E@8D-1-8-D@8M-NO7
178MG:0@7:PC@78>07H7I2F78C28GFD-178207:QH@07RS:-:02@C78TUVWXUXV6Y>Z=;=>I[\]4R\]5.[^G-:D7_8
8`DC-Dab@-81--1H@:@8DC-NO7I-CD@0@I-D@E->-:-F@82-882bG@:D28-SCH-D@E-8>@12:D@S0-:17
JG-@88O7E2C1-12@C-8Tc.2JG-@88O7M-F8-8Td.e
Tffff.V8I2887-812E2H822:E7FE2C07H-1@C2NO7S:-:02@C-1-2HIC28-[
Tffff.g@HI7CD-:D21282:E7FE2C7-IC@H7C-H2:D71-@:M7CH-NO7T07HG:@0-NO7.[
Tffff.V8I2887-8I7G07I-CD@0@I-H17IC702887120@8hC@7[
Tffff.V8I2887-8DiHI-CD@0@I-NO7:78C28GFD-1787Cb-:@j-0@7:-@8[
8`07FL--7INO707CC2D-JG-:D7_8-SCH-D@E-8c2C1-12@C-8Tc.7Gd-F8-8Td.e
klmnopqmrsqtu
dRdRcRd[
dRdRcRd[
cRdRcRd[
dRcRdRc[v VFD2C:-D@E--88@:-F-1-
cRdRdRc[
V:-F@82-SbGC-e
d@bGC-3[3eY8H20-:@8H7812@:D2bC-NO7GD@F@j-178I2F78-1H@:@8DC-17C28
d7:D2eV1-ID-1712wL@-E2:-D7TZ=;3>I[\x;.
6-z27C@-w7HI7CD-H2:D-F>7b28D7CD2H7I-I2F12{-1H@:@8DC-C2IC7H7E2C-@:D2bC-NO72-CD@0GF-NO7
2:DC2-8E-C@PE2@87Cb-:@j-0@7:-@82-8E-C@PE2@8LGH-:-8>M70-F@j-:177-H/@2:D22>H-@828I20@S0-H2:D27
0F@2:D2|Tw}XVc`6VzY>Z=;3>I[\x=.[
VIh8-:-F@8-C-SbGC--8870@-:17-7D2~D7-IC282:D-17>C28I7:1-e07H77b28D7C7Cb-:@j-0@7:-F2~2C02
28D2I-I2F12@:D2bC-17C
€?`cX‚V?ƒ` ‚z„Y
klmnopqmrsqtu
…2F-8-D@E@1-1287I2C-0@7:-@8>JG2:20288-C@-H2:D22~2C02M7CD207:DC7F2[
…2F-88G-8L-/@F@1-128LGH-:-8>I7@8D717878DC-/-FL-17C2812E2H82CM7CD2H2:D207:DC7F-178[
…2F7IC702887b2C2:0@-F12IF-:2K-C>7Cb-:@j-C>1@C@b@C207:DC7F-C[v VFD2C:-D@E--88@:-F-1-
…2F-8C2bC-81-8I7F†D@0-8@:8D@DG0@7:-@8>I7@82F-8C2b2H7807HI7CD-H2:D782~@b@178[
…2F7IC70288712C207HI2:8-2IG:@NO7>I-C-28D@HGF-C-8I2887-8-IC71Gj@C2H0-1-E2jH-@8[
V:-F@82-C2F-NO72:DC2-882bG@:D28-SCH-D@E-8e
VIC71GD@E@1-12>-@:7E-NO7>-0C@-D@E@1-122-C-I@12j1-82JG@I288O7H-@7C282H2FL7C2817JG2-8
@:1@E@1G-@8>IC@:0@I-FH2:D2I-C-DC-/-FL7807HIF2~78>
���������� ���	
��	�
���
����	�������
����
���������������
�������� !"��	
��	��	�!"�#!
��	�$���	�	��	"	������%�����&'���'(	�����	��)��"�����	*�+&�,���� -�,
./
0/
1/
2/
3/
./
0/
1/
2/
3/
4/
./
0/
5/
6789:;
<=.>2?.A3<=BC3AAD?3E3FBG.AHF?I.I231BAJ3AI3KL?M3A<=3?AB>2BGN2=?A3A3=23A3IC3>L?=KFM.C.AA.
3II=BF??23A3=I3KL?MC.MFB1BC.>F3O
Q>.KBA.>2?.A.RMI.SJ3A.1BI.H3A1?KL..?CSD?1?>1K=ABG.T
UVWXYZ[W\][^_
QA2=.A.RMI.SJ3AAD?G3M2.23BM.AH3.A3`=>2.>D?a=AFBR1..CMBI3BM.O
QCMBI3BM..RMI.SD?bG3M2.23BM.H3.A3`=>2.bE.KA.O
QCMBI3BM..RMI.SD?bE.KA.H3.A3`=>2.bG3M2.23BM.O
QA2=.A.RMI.SJ3AAD?G3M2.23BM.AH3.A3`=>2.a=AFBR1..CMBI3BM.Oc QKF3M>.FBG..AAB>.K.2.
QA2=.A.RMI.SJ3AAD?E.KA.AO
QR>.KB2.232?1?>FM?K3b.AA3`=M.M<=3?AM3A=KF.2?A2?<=3E?BCK.>3a.2?H?M`.>Bd.2?32BMB`B2?A3
.a=AF3I.?A?0a3FBG?A3AF.03K31B2?A3<=3?CM?13AA?23e?>FM?K3C.AA.C?M<=.FM?3F.C.A0fAB1.A
gehiQj;kQl7Hmnop/O
9=.>F?.?F3I..0?M2.2?C3K?F3qF?H.>.KBA3.A.RMI.FBG.AT
iO83GBAD?23?0a3FBG?A?=C.2MJ3A23?1?MMr>1B.ALBAFsMB1.At
iiOQG.KB.SD??=I3>A=M.SD?2?3>G?KGBI3>F?3AC3M.2?t
iiiOe?IC.M.SD?2?23A3IC3>L?.F=.K1?I?A?0a3FBG?A?=C.2MJ3A3AF.03K31B2?At
ijOl?I.2.23.SD?1?MM3FBG.C.M.1?MMB`BMC?AANG3BA23AGB?A?=.>?MI.KB2.23AO
QAAB>.K3.u>B1..KF3M>.FBG.<=3.CM3A3>F..A.RMI.FBG.A1?MM3F.AT
vw8;jixQ89:;xly7
UVWXYZ[W\][^_
iHii3iiiO
iii3ijOc
iiHiii3ijOQKF3M>.FBG..AAB>.K.2.
i3ijO
ii3iiiO
7zMfR1?23iALB{.|.HF.I0bI1?>L31B2?1?I?}B.`M.I.23iALB{.|.?=zMfR1?;ACB>L.2363Bq3F3I
.R>.KB2.2323~~~~~~~~?M.1B?1N>B?3.2BA1=AAD?A?0M3.A~~~~~~~23=ICM?0K3I.CMB?MBFfMB?O23
Ef1BK=FBKBd.SD?3C?23A3MCM.FB1.2.C?MI3B?2.F31>?K?`B.233AFD?€M.B>AF?MIB>`HCM3E3MBG3KI3>F33I
3<=BC3HC.M.A30=A1.M.AC?AAB0BKB2.23A2.~~~~~~~~1.=A.3E3BF?23=ICM?0K3I.1?IA=.?MB`3I
gehiQj;kQl7HmnopHCO‚5o/O
;A1?KL.<=.K?CSD?.CM3A3>F.?F3qF?1?MM3F?C.M.CM33>1L3M?3AC.S?C?>FBKL.2?T
vw8;jixQ89:;xly7
UVWXYZ[W\][^_
7M`.>Bd.MOe.=A.AO83CM3A3>F.SD?O
e??M23>.MOe?>A3<=r>1B.AO
���������� ���	
��	�
���
����	�������
����
���������������
�������� !"��	
��	��	�!"�#!
��	�$���	�	��	"	������%�����&'���'(	�����	��)��"�����	*�+&�,���� &�,
-.
/.
0.1.
2.
-.
/.
0.
3.
1.
2.
-.
/.
0.
45.
6778/0918:61<=1=:>0?80=09@1AB7:
C8D19EF18:679=0G<H9-E1=:>0I1AB7:
C8D19EF18:61<=1=:>0I1AB7:J KI@0891@EL11==E91I1/1
K91IE=0180I1AB709@801==0D<E9@0=1M8N1@EL1=O
KE9@09=1-7N?I0QE/1/0/7?87-0==7/0@7N1/1/0/0-E=B791D0=@B71@<1I/0N19/1G<07=D0=@780=
<@EIEF0NR0881N09@1=0@0-97I7DE1=/0D0=@B7-1?1F0=/01?7ESTI7G<19@E@1@EL10G<1IE@1@EL1N09@0U
VC>WXY
=B790-0==S8E7=N0E7=?1817D0=@781@<181?18@E8/0<N?8E=N1L18E1/7/0?08=?0-@EL1=/7/0=0N?09Z7
D0809-E1IU?78E==77N7/0I7/0[1I19-0/\-780-18/][\6./0L0-79@E9<18=09/70=@</1/71@^G<0=0_1
-1?1F/01?7E187D0=@7890=@1G<0=@B7:
K91IE=19/71=1M8N1A`0=1-EN1U0=-7IZ117?AB7-79-I<=EL1O
ab>Ycd\K>WXY\efC
ghijklminompq
K=/<1=1M8N1A`0==B7L08/1/0E81=U01=0D<9/19B7_<=@EM-11?8EN0E81:
K=/<1=1M8N1A`0==B7L08/1/0E81=U01=0D<9/1_<=@EM-11?8EN0E81:
K?8EN0E811M8N1AB7R1I=1U01=0D<9/1L08/1/0E81:
K?8EN0E811M8N1AB7L08/1/0E81U01=0D<9/1R1I=1:J KI@0891@EL11==E91I1/1
K=/<1=1M8N1A`0==B7R1I=1=:
V0I7N7/0I7/00=@8<@<8178D19EF1-E791I/0G<1@879rL0E=U178D19EF1AB7R<9-E791?181801IEF18=0<=
72_0@EL7=:C=R<9-E79S8E7=7?081-E791E=0=@B79121=0/10=@8<@<810801IEF1N@180R1=0=?0-rM-1=?181
?87/<FE8209=0=08LEA7=:s79rL0I/0D08H9-E1U7=D0809@0==<?08LE=E791N7@8121IZ7/7=R<9-E79S8E7=
7?081-E791E=:C=D0=@780=/1N /^E1D08H9-E1=B77=80=?79=SL0E=?781@E9DE87=72_0@EL7=0N0@1=/7=
/0?18@1N09@7=U-7N21=097=72_0@EL7=DI721E=/0M9E/7=?0I7=D0=@780=G<07-<?1N11I@1D08H9-E1UG<0
1E9/1/0M90N1=?7Ir@E-1=G<078E09@1N12<=-1/0=@0=72_0@EL7=78D19EF1-E791E=]>C[[ds\U
tY6YsuC0vCweY>Ux54y.:
V09=19/7911278/1D0N/0>722E9=Ut0609F70v7I@08UG<1I7?AB71?80=09@180=<NE/1N09@01/0M9EAB7
-7880@1=728011@<1AB7/7D0=@78z
ab>Ycd\K>WXY\efC
ghijklminompq
{1819@01-79-80@EF1AB7/0=0<=72_0@EL7=?87M==E791E=:
d9@081D00Q-I<=EL1N09@0-7N=0<==<?08E780=?1811D0=@B7/1S801:
|1F1=-7E=1=/0R78N10M-1F00M-E09@0U?78N0E7/1=7<@81=?0==71=0_<9@7-7N
0I1=:
J KI@0891@EL11==E91I1/1
679-80@EF17=72_0@EL7=/7=R<9-E79S8E7=?181D19Z18-79M19A1:
V87-<81?78?18-08E1=R781/00N?80=1?181N19@08=<180/0/080I1-E791N09@7:
���������� ���	
��	�
���
����	�������
����
���������������
�������� !"��	
��	��	�!"�#!
��	�$���	�	��	"	������%�����&'���'(	�����	��)��"�����	*�+&�,���� ,�,
-./01.202 356678569:;<.=02