Which of the following alternatives presents an essential characteristic of CIM? a) Consistency in what is communicated to achieve better results...
Which of the following alternatives presents an essential characteristic of CIM?
a) Consistency in what is communicated to achieve better results.
b) Does not need to worry about marketing strategic aspects, since it should focus on communicating a single message.
c) Dispenses the need for planning for its application, since communication is always spontaneous.
d) Focus on a single communication channel, so as not to confuse the consumer.
e) Dispenses marketing guidance to be successful.
a) Consistency in what is communicated to achieve better results.
b) Does not need to worry about marketing strategic aspects, since it should focus on communicating a single message.
c) Dispenses the need for planning for its application, since communication is always spontaneous.
d) Focus on a single communication channel, so as not to confuse the consumer.
e) Dispenses marketing guidance to be successful.
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Ed 
A alternativa correta que apresenta uma característica essencial do CIM é: a) Consistência naquilo que é comunicado para alcançar melhores resultados.
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