A Iluminada” is a company that produces lamps. It serves individual customers, selling from lamps for popular classes to luxury products. Regarding...
A Iluminada” is a company that produces lamps. It serves individual customers, selling from lamps for popular classes to luxury products. Regarding the company's offers to the market, analyze the statements below: When adopting market segmentation, the company can set different prices according to the segments considered. BECAUSE The characteristics of customers in each market segment affect the value they perceive for the company's products. Analyzing the statements above, it is concluded that:
The first statement is true, and the second is false.
Both statements are true, and the second does not justify the first.
Both statements are true, and the second justifies the first.
The first statement is false, and the second is true.
a) The first statement is true, as the company can adopt a price policy per customer segment. The second statement is true, since each customer segment perceives the value of the products and therefore the company can adopt a segmented price policy.
b) The first statement is true, and the second is false.
c) Both statements are true, and the second justifies the first.
d) Both statements are true, and the second does not justify the first.
The first statement is true, and the second is false.
Both statements are true, and the second does not justify the first.
Both statements are true, and the second justifies the first.
The first statement is false, and the second is true.
a) The first statement is true, as the company can adopt a price policy per customer segment. The second statement is true, since each customer segment perceives the value of the products and therefore the company can adopt a segmented price policy.
b) The first statement is true, and the second is false.
c) Both statements are true, and the second justifies the first.
d) Both statements are true, and the second does not justify the first.
💡 1 Resposta
Ed 
Analisando as afirmações apresentadas, conclui-se que a alternativa correta é: c) Ambas as afirmações são verdadeiras, e a segunda justifica a primeira. Isso ocorre porque, ao adotar a segmentação de mercado, a empresa pode definir preços diferentes de acordo com os segmentos considerados. Além disso, as características dos clientes em cada segmento de mercado afetam o valor que eles percebem nos produtos da empresa. Portanto, a segunda afirmação justifica a primeira.
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