Which stage described by Schmitt (2004) of customer experience management is related to the fact that customers value dynamic companies that always...
Which stage described by Schmitt (2004) of customer experience management is related to the fact that customers value dynamic companies that always bring improvements or something new?
a. Phase of gathering information about the sociocultural context in which the customer is inserted. b. Identifying the positioning and value to be delivered to the customer. c. Designing the brand experience. d. Structuring customer contact points. e. Designing continuity.
A alternativa correta relacionada ao estágio descrito por Schmitt (2004) de gerenciamento da experiência do cliente, em que os clientes valorizam empresas dinâmicas que sempre trazem melhorias ou algo novo, é a alternativa E) Designing continuity.
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