Considering the text and studies on product launch strategies, analyze the following statements. I. The type of product launch known as "dependent...

Considering the text and studies on product launch strategies, analyze the following statements.

I. The type of product launch known as "dependent strategies" is adopted by companies that seek to follow market leaders.

II. "Defensive strategies" for product launch are used by companies that do not have autonomy to launch their own products.

III. The company that uses "traditional strategies" for product launch is the one that operates in more stable markets, has more static products, and innovations are less relevant.

Is what is stated in:

a. II and III, only

b. I and II, only

c. III, only

d. I, II and III

e. I, only

a. II and III, only
b. I and II, only
c. III, only
d. I, II and III
e. I, only

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24/11/2023

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Ed

24.11.2023

A alternativa correta é a letra b. A afirmação I está correta, pois as estratégias dependentes são adotadas por empresas que buscam seguir líderes de mercado. A afirmação II está incorreta, pois as estratégias defensivas são usadas por empresas que buscam proteger sua participação de mercado. A afirmação III também está incorreta, pois as estratégias tradicionais são usadas por empresas que operam em mercados dinâmicos e buscam inovações.

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